Understand Vietnamese youth in depth

This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV

To see videos from the events, interviews with speakers andto get information on upcoming M2 - Marketing & Media Network events

Please visit VietnamBusiness.TV

1997 – 2000: System Engineer

Profile: Kengo Kurokawa

Years of experience in global marketing + system engineering

2001 – 2002: Sales Engineer

2002 – 2012

• Project Manager

• Global Marketing Assistant

General Manager

(UK, US, S’pore)

2012 – 2013: Global Marketing

2014 – : Founder / CEO

Work as big

Research

Clients

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Q&Me is the market research to understand Vietnam

consumers handy and affordably

https://qandme.net

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What Q&Me aims at

Expensive Slow Low quality

Q&Me provides research more casually with the full use of

online. Make research more casual and affordable

Affordable

Half the cost

Quick

Deliver the survey results

within 3 days

Not low quality

Flexible analysis via

online tools

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Market research gives you hints to understand market in depth

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36% single female ladies goes

to office without make-ups

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66% workers in 20’s have taken a

side-job in the past 12 months

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4% of Vietnamese have tattoos(among 20-39)

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Understand the lives of Vietnamese youth

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University activities

18 19 18 16

12 13 13 12

9 8 9 9

10 10 10 10

10 11 10 11

9 8 8 9

10 12 10 11

0

10

20

30

40

50

60

70

80

90

1st year 2nd year 3rd year 4th andmore

Obviously, Vietnamese studies harder than Japanese..

18 18

13 13

9 10

10 11

11 11

9 9

10 12

0

10

20

30

40

50

60

70

80

90

HCM Hanoi

Go out with friends

Club activites

Part-time jobs

Non-school studies

Report

Homework etc

School classes

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Student monthly spending

585,000

780,000

803,000

362,000

270,000

220,000

257,000

166,000

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

Send back money

Entertainment

Telecommunication

Transportation

Fashion

Food

Study

Housing

Not so much spare money to spend…

3,444,000

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Internet and Facebook connections

2% 2%

6%

11%

13%

17%16%

17% 17%

10%

19%

23%

16%

11%

7%

3%

6% 5%

0%

5%

10%

15%

20%

25%

< 30minutes

30 - 1hour

1 - 2hours

2 - 3hours

3 - 4hours

4 - 5hours

5 - 6hours

6 - 8hours

> 8hours

Internet Facebook

48% use Facebook more than 2 hours / day

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Popular web services

90%79%

66%

45%37%

30% 27% 20% 18% 15% 11% 10% 9% 8% 5%

5%

9%

11%

18%20%

22%16%

18%13% 20%

15%8% 13% 15%

9%

0%10%20%30%40%50%60%70%80%90%

100%

Use Installed but not used

Facebook dominant popularity

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Average number of Facebook Friends

493

Those who make FB friends with strangers

33%Please visit VietnamBusiness.TV

for business videos, news and research

88% male has accepted my friends request…

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What device do you have?

73% 65% 16%

43% 42%

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Smartphone activities

82% 80% 79% 79%72% 71%

67%

51%

37%

24%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Hourly Several times a day Daily Seval times a week Once a week Total

Some activities of multi-devices are replaced by smart phones

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What smart phone device do you have?

Samsung, 25%

Nokia, 17%

Apple, 15%

Others, 10%

LG, 8%

Sony, 7%

ASUS, 7%

HTC, 5%

OPPO, 3%

Lenovo, 3%

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What smart phone device do you have?

Samsung, 25%

Nokia, 17%

Apple, 15%

Others, 10%

LG, 8%

Sony, 7%

ASUS, 7%

HTC, 5%

OPPO, 3%

Lenovo, 3%

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How is iPhone user different?

All iPhone User

3.44M VND 5.46M VND 158%

Monthly Spending

Facebook Friends

493 friends 629 friends 128%

Take photo with phone

72% 82% 128%

Online shopping

24% 31% 129%

(> once per week)

• University students do not have a lot of spare time and money

• Their life are fully connected with Facebook and smart phones. If the content is good, it will expand quick

• If you plan to target university students, iPhone users are more connected, active … and rich

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This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV

To see videos from the events, interviews with speakers andto get information on upcoming M2 - Marketing & Media Network events

Please visit VietnamBusiness.TV