Types of Links to Acquire Post Penguin

Post on 08-May-2015

4.979 views 1 download

description

Q: What types of backlink profiles did well post penguin? I've analysed over 40 sites which were big winners and loosers from Penguin to discover image links and news links were well received by Google while over optimised product anchor text did quite poorly.

Transcript of Types of Links to Acquire Post Penguin

WhatTypesofLinksDoYouNeedtoRankPost

Penguin?

@ChelseaBlacker

@Quaturo

@ChelseaBlacker

Whatisa

“QualityBacklinkProfile”?

@ChelseaBlacker

Directories?

Blogs?

News?

Others?

TypesofLinks

@ChelseaBlacker

NonBranded?

Products?

Images?

Other?

TypesofAnchorText

@ChelseaBlacker

•  Furniture•  Finance•  Mobilephones•  Holidays•  Musicalinstruments•  OnlinedaLng•  Coupons

TheSectors

@ChelseaBlacker

TheTools

@ChelseaBlacker

ExternalLinks

@ChelseaBlacker

WinnersLosers

@ChelseaBlacker

0%

5%

10%

15%

Winners Losers

6%

14%

%ofLinksFromDirectories

@ChelseaBlacker

0%

1%

2%

3%

Winners Losers

1%

3%

%ofLinksFromAr;cles

@ChelseaBlacker

0%2%4%6%8%

10%

Winners Losers

9%

4%

%ofLinksFromNews

@ChelseaBlacker

0%5%

10%15%20%25%

Winners Losers

16%

25%%ofLinksFromBlogs

@ChelseaBlacker

0%

20%

40%

60%

80%

Winners Losers

68%54%

%ofLinksFromOther

@ChelseaBlacker

Blogs25%

News4%

Directories14%ArLcles

3%

Other54%

Losers

@ChelseaBlacker

Blogs16%

News9%

Directories6%

ArLcles1%

Other68%

Winners

@ChelseaBlacker

•  Bulletpoint1

1.Blogsarenottheonlyanswer

@ChelseaBlacker

•  Bulletpoint1

@ChelseaBlacker

•  Bulletpoint1

3.QualityNews

@ChelseaBlacker

AnchorText

@ChelseaBlacker

•  VoucherCodesIndustry•  4WinnerSites•  4LoserSites•  Anchortextabove1%ofasite’sbacklink

profile

TheData

@ChelseaBlacker

WinnersLosers

@ChelseaBlacker

•  Branded•  Product•  Image•  NonBranded•  Other

TypesofAnchorText

@ChelseaBlacker

0%

5%

10%

Winners Losers

3% 2%

%ofLinksFromNonBranded

@ChelseaBlacker

0%20%40%60%80%

100%

Winners Losers

61%72%

%ofLinksFromOther

@ChelseaBlacker

0%

10%

20%

30%

Winners Losers

26%

18%

%ofLinksFromBranded

@ChelseaBlacker

0%2%4%6%8%

10%

Winners Losers

0%

7%

%ofLinksFromProduct

@ChelseaBlacker

0%2%4%6%8%

10%

Winners Losers

10%

1%

%ofLinksFromImages

@ChelseaBlacker

Branded;26%

NonBranded;3%

Product;0%

Images;10%

Other;61%

Winners

@ChelseaBlacker

Branded;18%

NonBranded;2%

Product;7%

Images;1%

Other;72%

Losers

@ChelseaBlacker

SubTitle1

1.  BuildaBrand

@ChelseaBlacker

SlideTitle

•  Bulletpoint1

@ChelseaBlacker

3.Over‐op;misa;onistooobvious.

@ChelseaBlacker

Wherediditallgowrong?

@ChelseaBlacker

Inthebeginning…

@ChelseaBlacker

Apublicvalueonyoursite

@ChelseaBlacker

@ChelseaBlacker

It’sScary

•  Bulletpoint1

@ChelseaBlacker

Calmbeforethestorm

It’sScary

•  Bulletpoint1

@ChelseaBlacker

Itjustgotscary.

It’sScary

•  Bulletpoint1

@ChelseaBlacker

KillerContentCanWin!

SlideTitle

•  Bulletpoint1

@ChelseaBlacker

SuccessfulContentinAcLon

•  Bulletpoint1

@ChelseaBlacker

Shi`ingMindsettowardsLinkBuilding

•  Bulletpoint1

@ChelseaBlacker

@ChelseaBlacker

•  Bulletpoint1

@ChelseaBlacker

@ChelseaBlacker

146Backlinks108UniqueDomains

@ChelseaBlacker

18

18

9

WhatIExpectedtoSee…top10foodshighestinpotassium

thisarLcle

hcp://www.healthaliciousness.com/arLcles/food‐sources‐of‐potassium.phphighpotassiumfood

potassium

healthaliciious.com

hcp://www.healthaliciousness.com/ar...‐potassium.phpfantasLclist

foodlist

NA

driedapricots

@ChelseaBlacker

9018

18

9

3

2

ActualAnchorTextDistribu;on

(10foodshighinpotassium)

top10foodshighestinpotassium

thisarLcle

hcp://www.healthaliciousness.com/arLcles/food‐sources‐of‐potassium.php

highpotassiumfood

potassium

healthaliciious.com

hcp://www.healthaliciousness.com/ar...‐potassium.php

fantasLclist

foodlist

@ChelseaBlacker

ConcludingThoughts

ImagesareGems!

FocusonBrandedAnchorText@ChelseaBlacker

SlideTitle

•  Bulletpoint1

FocusonBrandedAnchorText@ChelseaBlacker

SlideTitle

•  Bulletpoint1

@ChelseaBlacker

SlideTitle

•  Bulletpoint1Mixitup

@ChelseaBlacker

SlideTitle

•  Bulletpoint1(andbuyfrompicknmix.co.uk)

@ChelseaBlackerChelsea.Blacker@Quaturo.com