Post on 08-Aug-2015
FASE 02DEFINESTRUMENTI DI PROGETTAZIONE
Treviso Service Jam 2015
DESIGN CHALLENGE
Una frase che definisca meglio la vostra sfida rispetto alla vostra area di indagine.
“Indaghiamo una nuova modalità che permetta di ..... a ...... mentre sono / fanno / vanno..... in ... perché...”
PERCEZIONE
funzionalità comfort
aiuto
relazione
tempoottimizzato
usabilità
PERCEZIONE APTICA
olfatto tatto
vista
gusto
udito
sinestesica
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PERSONAS
The personas are archetypes built after an exhaustive observation of the potential users.
26 TOUCHING THE STATE
User research
Voting
Fethia’s story
34-year-old mum
who arrived in
Britain 11 years ago
Fethia is a 34-year-old full-time mum who arrived in the UK 11
years ago from Algeria. She has always considered voting to be a
vitally important act and has turned up at the ballot box for every
election since she became elegible.
Her reasons for this are very straightforward. It’s about
letting the State know which policies she believes in. Indeed she
comments on voting day: ‘The act of voting means I have my say,
I have a point and I have made my opinion.’ Yet, despite being
committed to the process, she does believe there is room for
improvement. And her biggest gripe is about the lack of informa-
tion that the State provides around election time. It begins when
she receives her official poll card. As she points out: ‘The only
information on my official poll card about voting is this tiny para-
graph. Not everybody would know what to do with it.’ She’s also
concerned by the lack of posters, disappointed by her neighbours
disinterest and cynicism, and irritated that the whole thing
seems rather flat, expecting a greater sense of occasion when she
goes to the local school to cast her vote and finally ‘have her say’.
Her big idea would be to make the whole process more
transparent, and that extends through to finding out about
the results. ‘There could be an explanation of voting, and the
process of voting, and pictures,’ she says. Currently, the polling
card ‘doesn’t tell you about the results and how you’re going to
see the results. Is it going to be on television? Will you receive a
letter?’ For Fethia the experience seems low key. ‘It’s calm,’ she
comments on leaving the polling station. ‘Too calm for me.’
TOUCHING THE STATE 27
Voting means I have my say, I have a point and I have made my opinion known
Fethia’s journey
‘Write date in personal diary’
Offi cial poll card arrives
Find childcare for the day
Speeches on TV, campaign leafl ets
Choice Voting day
‘Important, not to be missed’ ‘Try to have
conversations with my friends’
‘Information is very basic’
‘Do I have to work harder to support my candidate?’
www.designcouncil.org.uk
BLUEPRINT
The blueprint is an operational tool that describes the nature and the characteristics of the service interaction in enough detail to verify, implement and maintain it.
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