Post on 20-Jan-2015
description
Dave McQuaid VP Crea0ve & Digital VantagePoint Marke0ng
B2B 20 years
na+onal global
History.
Product benefits.
STRATEGY
Equa+on: Product benefits.
Math. Food.
+ – x = < >
“Where do we go from here?”
• Con0nue the story. • Explore! • Think money.
• Deal with peer pressure. • Find your own.
Failure!
136
Success!
In 6 months:
• 5000+ unique microsite visitors
• 3.5+ minutes average 0me on site
• Nearly 2500 visits from ads
• Over 60% of ad readers said they would take ac0on
• Distributor appointments because of kit
Success!
111%
Thank you!""about.me/vantagepoint"