Post on 10-Jan-2017
2558 Value of E-Commerce Survey in Thailand 2015
()
ISBN ISBN 978-974-9765-71-5
1 2558
2,000
200
.. 2537
() .
6 2558 Value of E-Commerce Survey in Thailand 2015
E-Commerce 2556 2557 2.03 2558
E-Commerce B2C 1 . E-Commerce
7 ()
Electronic Transactions Development Agency (Public Organization)
8 2558 Value of E-Commerce Survey in Thailand 2015
E-Commerce SMEs E-Commerce
9 ()
Electronic Transactions Development Agency (Public Organization)
10 2558 Value of E-Commerce Survey in Thailand 2015
()
/ E-Commerce
. E-Commerce 2558 E-Commerce E-Commerce
11 ()
Electronic Transactions Development Agency (Public Organization)
12 2558 Value of E-Commerce Survey in Thailand 2015
E-Commerce
E-Commerce E-Commerce
E-Commerce () .
E-Commerce
13 ()
Electronic Transactions Development Agency (Public Organization)
14 2558 Value of E-Commerce Survey in Thailand 2015
()
2015 E-Commerce 4G, Hi Speed Internet , Social Network
E-Commerce
ETDA E-Commerce E-Commerce
15 ()
Electronic Transactions Development Agency (Public Organization)
16 2558 Value of E-Commerce Survey in Thailand 2015
Miss Diana KorkaAssociate Economic Affairs Officer
ICT Analysis Section, Science, Technology and ICT Branch Division on Technology and Logistics of UNCTAD
Thailand is one of few developing economies that compile official statistics on E-Commerce. At a global level the volume of E-Commerce transitions is expanding fast, with developing economies gaining prominence.
17 ()
Electronic Transactions Development Agency (Public Organization)
18 2558 Value of E-Commerce Survey in Thailand 2015
( )
()
580
E-Commerce
19 ()
Electronic Transactions Development Agency (Public Organization)
20 2558 Value of E-Commerce Survey in Thailand 2015
(Digital Economy)
(Information Technology) (E-Commerce)
. 2550 2558 () . . . E-Commerce
E-Commerce UNCTAD (United Nations Conference on Trade and Development) , E-Commerce
21 ()
Electronic Transactions Development Agency (Public Organization)
E-Commerce E-Commerce E-Commerce 2557 E-Commerce 2558 E-Commerce 502,676 , (DBD)
.
() 2558
22 2558 Value of E-Commerce Survey in Thailand 2015
23 ()
Electronic Transactions Development Agency (Public Organization)
24 2558 Value of E-Commerce Survey in Thailand 2015
25 ()
Electronic Transactions Development Agency (Public Organization)
.......................................................................................... 20
........................................................................... 26
.......................................................................... 30
................................................................ 23
1. E-Commerce 2556 2558 ................................... 39
2. E-Commerce .......... 51
3. E-Commerce ............ 56
4. E-Commerce E-Commerce .................................... 65
5. E-Commerce ............................................... 74
6. : E-Commerce ............... 81
................................................................................... 86
.................................................................................................................... 87 ......................................................................................................... 91
................................................................................................100
...................................................................................................120
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26 2558 Value of E-Commerce Survey in Thailand 2015
1 E-Commerce 2556 - 2558 ................................. 39
2 E-Commerce 2557 2558 (e-Auction) ................................................. 41
3 E-Commerce B2C 2557 ....................... 42
4 E-Commerce B2C 2557 .......................................................................... 44
5 E-Commerce 2557 .......................................... 46
6 E-Commerce 2557 ........................................................ 47
7 E-Commerce 2557 / .................................................. 49
8 E-Commerce 2557 2558 ( e-Auction) ..................................................... 51
9 E-Commerce 2557 2558 ................................................................ 52
10 E-Commerce 2557 2558 ( e-Auction) ................................ 56
11 E-Commerce 2557 2558 ( e-Auction) ................................. 58
27 ()
Electronic Transactions Development Agency (Public Organization)
12 E-Commerce 2557 2558 ............................................................ 61
13 E-Commerce 2557 2558 ............................................................ 63
14 E-Commerce 2557 2558 E-Commerce ( e-Auction) ..................................................................................... 65
15 E-Commerce 2557 E-Commerce ( e-Auction) ..................................................................................... 68
16 E-Commerce 2558 E-Commerce ( e-Auction) ..................................................................................... 69
17 E-Commerce 2557 ............. 74
18 E-Commerce 2557 .............................. 75
19 ............................................ 97
28 2558 Value of E-Commerce Survey in Thailand 2015
29 ()
Electronic Transactions Development Agency (Public Organization)
30 2558 Value of E-Commerce Survey in Thailand 2015
- (Digital Economy)
2558 () (.) ETDA (Digital Economy)
E-Commerce
31 ()
Electronic Transactions Development Agency (Public Organization)
E-Commerce
E-Commerce 502,676 , (DBD) E-Commerce 3,000
E-Commerce 2557 E-Commerce 2558 E-Commerce B2B, B2C B2G B2G 2 e-Auction . E-Commerce E-Commerce 2 E-Commerce 50 E-Commerce 50 E-Commerce ISIC Rev.4 (International Standard Industrial Classification of All Economic Activities, Rev.4) 8 , , , , , , (.) (.)
2557 2558
32 2558 Value of E-Commerce Survey in Thailand 2015
E-Commerce 2557
2557 E-Commerce 2,033,493.36 1.74 1 E-Commerce B2B 1,234,226.18 ( 60.69) E-Commerce B2C 411,715.41 ( 20.25) E-Commerce B2G 387,551.76 ( 19.06)
E-Commerce B2G 2 E-Commerce e-Auction 7,496.30 ( 0.37) (e-Auction) 380,055.46 ( 18.69)
E-Commerce 2557 1,653,437.89 ( e-Auction) 8 ( e-Auction) E-Commerce E-Commerce 630,159.13 ( 38.11) E-Commerce 440,614.78 ( 26.65), E-Commerce 264,863.87 ( 16.02), E-Commerce 252,627.31 ( 15.28), E-Commerce 49,668.12 ( 3.00), E-Commerce 9,352.78 ( 0.57), E-Commerce 3,697.99 ( 0.22) E-Commerce 2,453.91 ( 0.15) 1 Online Offline (Online Survey E-Commerce (Face to Face Interview)
33 ()
Electronic Transactions Development Agency (Public Organization)
E-Commerce 2558
2558 E-Commerce 2,107,692.88 1.69 2557 3.65 E-Commerce B2B 1,230,160.23 ( 58.37) 2557 0.34 E-Commerce B2C 474,648.91 ( 22.52) 2557 15.29 E-Commerce B2G 402,883.74 ( 19.11) 2557 3.96
E-Commerce B2G 2558 2 E-Commerce e-Auction 9,942.90 ( 0.47) (e-Auction) 392,940.84 ( 18.69)
E-Commerce 2558 1,714,752.04 ( e-Auction) E-Commerce E-Commerce 658,909.76 ( 38.43) E-Commerce 350,286.83 ( 20.43), E-Commerce 325,077.48 ( 18.96), E-Commerce 303,111.48 ( 17.68), E-Commerce 59,572.42 ( 3.47), E-Commerce 11,694.22 ( 0.68), E-Commerce
34 2558 Value of E-Commerce Survey in Thailand 2015
4,348.23 ( 0.25) E-Commerce 1,751.62 ( 0.10)
E-Commerce E-Commerce E-Commerce E-Commerce E-Commerce () (Outsource)
E-Commerce E-Commerce E-Commerce , E-Commerce One Stop Services E-Commerce
35 ()
Electronic Transactions Development Agency (Public Organization)
E-Commerce E-Commerce E-Commerce
36 2558 Value of E-Commerce Survey in Thailand 2015
37 ()
Electronic Transactions Development Agency (Public Organization)
38 2558 Value of E-Commerce Survey in Thailand 2015
39 ()
Electronic Transactions Development Agency (Public Organization)
1. E-Commerce 2556 - 2558
1 E-Commerce 2556 - 2558
1 2557 E-Commerce e-Auction 2,033,493.36 1.74 2556 164.77 E-Commerce 2557 E-Commerce 502,676 2556 E-Commerce E-Commerce 50 E-Commerce E-Commerce 2558 e-Auction
40 2558 Value of E-Commerce Survey in Thailand 2015
2,107,692.88 1.69 2557 3.65
E-Commerce 4 E-Commerce E-Commerce E-Commerce (.) (.)
E-Commerce 2555 E-Commerce 2556 3G E-Commerce M-Commerce Mobile Commerce 19,386,154 2557 8 22 2558 (International Telecommunication Union : ITU and World Bank, 2558) E-Commerce E-Commerce 167.44 2557 2556 ( E-Commerce e-Auction) M-Commerce 12 E-Commerce (Global Web Index, 2557)
41 ()
Electronic Transactions Development Agency (Public Organization)
(Digital Economy) 3G 4G 2558 E-Commerce E-Commerce
2 E-Commerce 2557 2558
(e-Auction)
2 E-Commerce 2557 E-Commerce 8 1,653,437.89 e-Auction 380,055.46 81.31 18.69 E-Commerce 2557
42 2558 Value of E-Commerce Survey in Thailand 2015
E-Commerce 8 2558 1,714,752.04 81.36 E-Commerce 2558 2557 3.71 e-Auction 2558 392,940.84 18.64 E-Commerce 2558 e-Auction 2557 3.39 E-Commerce
3 E-Commerce B2C 2557
: http://data.worldbank.org , http://www.statista.com, http://www.ekosglobal.com
2558 .
3 E-Commerce B2C , , , E-Commerce B2C ,
43 ()
Electronic Transactions Development Agency (Public Organization)
, E-Commerce B2C 359.3, 322.1, 118.6 25.4 E-Commerce E-Commerce B2C E-Commerce B2C 11.7 (9.6 ), (3.45 ), (2.97 ), (2.6 ) (2.3 )
E-Commerce 3G 4G E-Commerce 30 2 E-Commerce
5 3 E-Commerce (Cash on delivery: COD)
2 : Bangkokbiznews3 (Board of Investment: BOI), http://www.boi.go.th
44 2558 Value of E-Commerce Survey in Thailand 2015
E-Commerce
4 E-Commerce B2C 2557
: http://data.worldbank.org , http://www.statista.com, http://www.ekosglobal.com
2558 .
4 E-Commerce B2C 2557 , , , , , , , E-Commerce B2C 172.76 (32.73 ), (23.20 ) (10.22 )
45 ()
Electronic Transactions Development Agency (Public Organization)
99.14 254.45 E-Commerce B2C 4 E-Commerce 2557 2558
E-Commerce B2C E-Commerce B2C 5 29.90 37.82 E-Commerce B2C (321.06 ) (172.76 ) E-Commerce B2C 50.42 17.30 E-Commerce B2C (503.74 ) 3
E-Commerce B2C 1,400 E-Commerce B2C , ,
E-Commerce (Blueprint) Platform E-Commerce64 E-Commerce 2014 in Asia Nielson, http://ir.nielsen.com/files/doc_financials/Niel sen-Global-E-Commerce-Report-August-2014.pdf5 http://www.ecommercemilo.com6 : Forbes (Beginning of Amazon and ebay)
46 2558 Value of E-Commerce Survey in Thailand 2015
5 E-Commerce 2557
5 97.67
2.33 E-Commerce E-Commerce
47 ()
Electronic Transactions Development Agency (Public Organization)
() (Supply Chain) E-Commerce
(Demand Side) E-Commerce
6 E-Commerce 2557
48 2558 Value of E-Commerce Survey in Thailand 2015
E-Commerce 2557
6 ( 65)
E-Commerce 50 86.47 69.13 17.34 13.53 5.36, 3.87 4.31
E-Commerce 50
49 ()
Electronic Transactions Development Agency (Public Organization)
43.88 ( 24.63) 10.88, 10.35 10.26
E-Commerce
7 E-Commerce 2557 /
2557 E-Commerce 78.36 21.64 7
50 2558 Value of E-Commerce Survey in Thailand 2015
51 ()
Electronic Transactions Development Agency (Public Organization)
2. E-Commerce
8 E-Commerce 2557 2558 ( e-Auction)
B2B :
B2C :
B2G :
52 2558 Value of E-Commerce Survey in Thailand 2015
9 E-Commerce 2557 2558
E-Commerce7 8 9 2557 E-Commerce E-Commerce B2B 1,234,226.18 60.69 E-Commerce 2557 ( e-Auction)
7 E-Commerce 3 E-Commerce B2B, B2C B2G B2G 2 (a) (e-Auction) (b) e-Auction
53 ()
Electronic Transactions Development Agency (Public Organization)
E-Commerce B2C 411,715.41 ( 20.25) E-Commerce B2G 387,551.76 ( 19.06) (e-Auction) 380,055.46 e-Auction E-Commerce B2B, B2C B2G 2557 74.65, 24.90 0.45 E-Commerce
E-Commerce B2B 2558 1,230,160.23 58.37 E-Commerce 2558 ( e-Auction) E-Commerce B2C 474,648.91 ( 22.52) E-Commerce B2G 402,883.74 ( 19.11) (e-Auction) 392,940.84 e-Auction E-Commerce B2B, B2C B2G 2558 71.64, 27.68 0.58 E-Commerce E-Commerce B2B, B2C B2G 2557 - 2558 -0.33, 15.29 3.96
54 2558 Value of E-Commerce Survey in Thailand 2015
55 ()
Electronic Transactions Development Agency (Public Organization)
56 2558 Value of E-Commerce Survey in Thailand 2015
3. E-Commerce
10 E-Commerce 2557 2558 ( e-Auction)
10 E-Commerce 2557 e-Auction E-Commerce 3 1 E-Commerce 630,159.13 ( 38.11) 2 E-Commerce 440,614.78 ( 26.65) 3 E-Commerce 264,863.87 ( 16.02)
57 ()
Electronic Transactions Development Agency (Public Organization)
E-Commerce 2558 e-Auction E-Commerce 3 1 E-Commerce 658,909.76 ( 38.43) 2 E-Commerce 350,286.83 ( 20.43) 3 E-Commerce 325,077.48 ( 18.96)
58 2558 Value of E-Commerce Survey in Thailand 2015
11 E-Commerce 2557 2558 ( e-Auction)
11 E-Commerce (, 2557) (Rising Middle Class) 2557
59 ()
Electronic Transactions Development Agency (Public Organization)
2 (1 3 ) 2573 5 (OECD, 2557) (UNWTO, 2557)
(Rising of Low Cost Airline)
(Social Media) Facebook, Instagram, Twitter Pinterest 1.8 () (UNWTO, 2557)
(Value Chain)
2558 3 28.68 25.03 19.94
60 2558 Value of E-Commerce Survey in Thailand 2015
30 8 E-Commerce 2558 28.62 20.50
8 Truehits
61 ()
Electronic Transactions Development Agency (Public Organization)
12
E-
Commer
ce
255
7
255
8
(
e
-Auc
tion)
62 2558 Value of E-Commerce Survey in Thailand 2015
12 2 12 13 2557 E-Commerce 3 1 64,821.52 ( 25.66) 2 61,682.50 ( 24.42) 3 43,619.19 ( 17.27)
1,563.21 2558 47.8 2543 2558 1,267.6 (Internet World Stat, 2558) (Smartphone) E-Commerce
2558 E-Commerce 1 143.36 2 66.55 3 29.53 10.39
63 ()
Electronic Transactions Development Agency (Public Organization)
13 E-Commerce 2557 2558
( e-Auction )
Entertainment , e-movie,
64 2558 Value of E-Commerce Survey in Thailand 2015
E-Commerce 13 2557 E-Commerce 3,660.99 e-movie 2,721.87
E-Commerce 2558 e-movie 40.03 , e-book, 29.34
65 ()
Electronic Transactions Development Agency (Public Organization)
4. E-Commerce E-Commerce9
14 E-Commerce 2557 2558 E-Commerce
( e-Auction)
9 E-Commerce E-Commerce 2 E-Commerce 50 E-Commerce 50
66 2558 Value of E-Commerce Survey in Thailand 2015
E-Commerce E-Commerce 14 E-Commerce 2557 E-Commerce 50 698,979.02 ( 68.27) E-Commerce E-Commerce 50 324,824.26 ( 31.73)
2558 E-Commerce E-Commerce 50 791,499.61 ( 74.81) 2557 13.24 E-Commerce E-Commerce 50 266,516.16 2557 17.95
67 ()
Electronic Transactions Development Agency (Public Organization)
68 2558 Value of E-Commerce Survey in Thailand 2015
15 E-Commerce 2557 10 E-Commerce
( e-Auction)
10 E-Commerce 2557 6 ` E-Commerce
69 ()
Electronic Transactions Development Agency (Public Organization)
16 E-Commerce 2558 E-Commerce
( e-Auction)
15 2557 E-Commerce E-Commerce 50 439,360 EDI 11 B2B 2 168,250 , 3
11 EDI EDI
70 2558 Value of E-Commerce Survey in Thailand 2015
49,400 , 32,930
E-Commerce 50 E-Commerce 219,700 2 96,610
E-Commerce 2558 16 E-Commerce E-Commerce 50 348,850 , 2 303,080 3 2557 68,420 4 59,280 E-Commerce 50 E-Commerce 256,660
71 ()
Electronic Transactions Development Agency (Public Organization)
72 2558 Value of E-Commerce Survey in Thailand 2015
73 ()
Electronic Transactions Development Agency (Public Organization)
74 2558 Value of E-Commerce Survey in Thailand 2015
5. E-Commerce
17 E-Commerce 2557
75 ()
Electronic Transactions Development Agency (Public Organization)
18 E-Commerce 2557
17 93.27
18 1 e-banking Internet Banking, Mobile Banking ATM ( 54.25), 2 ( 22.39) 3 Mobile Payment Aggregator M-Pay, True Money, Paysbuy, 2C2P ( 14.53)
E-Commerce 50
76 2558 Value of E-Commerce Survey in Thailand 2015
DHL, FedEx (Third-party logistics)
E-Commerce 50 1 DHL, FedEx (Third-party logistics), 2 (Thailand Post), 3 (Own Transportation) 4 , 7-eleven, Big C, Lotus, Family Mart
77 ()
Electronic Transactions Development Agency (Public Organization)
78 2558 Value of E-Commerce Survey in Thailand 2015
79 ()
Electronic Transactions Development Agency (Public Organization)
80 2558 Value of E-Commerce Survey in Thailand 2015
81 ()
Electronic Transactions Development Agency (Public Organization)
6. : E-Commerce
E-Commerce 2558 E-Commerce E-Commerce 3 ,
82 2558 Value of E-Commerce Survey in Thailand 2015
6.1.
E-Commerce 50 E-Commerce
E-Commerce E-Commerce E-Commerce
E-Commerce 5 (BOI) E-Commerce
E-Commerce 50 E-Commerce 1 3
83 ()
Electronic Transactions Development Agency (Public Organization)
6.2.
E-Commerce 50 E-Commerce E-Commerce
E-Commerce 50 E-Commerce , ,
84 2558 Value of E-Commerce Survey in Thailand 2015
6.3.
E-Commerce 50 E-Commerce (IT Developer) (Digital Marketing) E-Commerce E-Commerce (Salary war) E-Commerce E-Commerce
E-Commerce 50 Call Center E-Commerce, E-Commerce, E-Commerce (Data Center) E-Commerce
85 ()
Electronic Transactions Development Agency (Public Organization)
86 2558 Value of E-Commerce Survey in Thailand 2015
87 ()
Electronic Transactions Development Agency (Public Organization)
Electronic Data Interchange (EDI)
/
B2G (Business to Government)
88 2558 Value of E-Commerce Survey in Thailand 2015
B2B (Business to Business) E-Commerce Platforms
B2C (Business to Consumer) E-Commerce
89 ()
Electronic Transactions Development Agency (Public Organization)
C2C (Consumer to Consumer) E-Commerce
90 2558 Value of E-Commerce Survey in Thailand 2015
91 ()
Electronic Transactions Development Agency (Public Organization)
E-Commerce 2558
() (Electronic Transactions Development Agency (Public Organization): ETDA) E-Commerce E-Commerce 2558 E-Commerce 2557 E-Commerce 2558 E-Commerce E-Commerce (Organization for Economic Co-Operation and Development: OECD)
1.
E-Commerce (ISIC TSIC) E-Commerce E-Commerce 8 (1) (Manufacturing), (2) (Retail & Wholesale), (3) (Transport & Storage), (4) (Accommodation), (5) (Information & Communication),
92 2558 Value of E-Commerce Survey in Thailand 2015
(6) (Insurance), (7) (Art, Entertainment & Recreation) (8) (Other services) 8 21 E-Commerce
2.
E-Commerce 2558 (Online Questionnaire) (Face to Face Interview) 300% 2555
2.1 6 ( 82)
2.2 (Face to Face Interview) 3 ( 102)
93 ()
Electronic Transactions Development Agency (Public Organization)
3.
E-Commerce 2558 3
3 3
E-Commerce 2558 Yamane (1973 : 1088)
n =
N =
e =
8 95% 3,000
N= N1+Ne2
94 2558 Value of E-Commerce Survey in Thailand 2015
4.
E-Commerce 2557 E-Commerce 2558 3
4.1 E-Commerce B2B, B2C B2G B2G 2 (1) (2) e-Auction
4.2 E-Commerce E-Commerce 2557 2 (1) E-Commerce 50 (2) E-Commerce 50
4.3 E-Commerce ISIC Rev.4 8 (1) (2) (3) (4) (5) (6) (7) (8)
6 (1), (2), (3), (5), (7) (8) (.) 2
95 ()
Electronic Transactions Development Agency (Public Organization)
5.
E-Commerce E-Commerce ISIC TSIC (ISIC TSIC)
E-Commerce E-Commerce C2C Social Media Seller (Facebook, Instagram ) Platforms ( eBay Amazon) , , , , E-Commerce C2C
96 2558 Value of E-Commerce Survey in Thailand 2015
E-Commerce E-Commerce
E-Commerce E-Commerce Platforms
6.
E-Commerce E-Commerce E-Commerce
97 ()
Electronic Transactions Development Agency (Public Organization)
19
ISIC TSIC
UNCTAD
/
Leading Industry & Payment Issuers
98 2558 Value of E-Commerce Survey in Thailand 2015
99 ()
Electronic Transactions Development Agency (Public Organization)
100 2558 Value of E-Commerce Survey in Thailand 2015
50
2558
50
2558
(E-Commerce) (OECD) ( e-Mail) Internet application , Extranet EDI , Minitel ( )
101 ()
Electronic Transactions Development Agency (Public Organization)
1:
1)
(Pure Internet Company) (Click and Mortar Company)
2) ( )
-9 -15 -25 -30 -50 -200 201
3) (E-Commerce) ( 1 )
1: (Manufacturing)
102 2558 Value of E-Commerce Survey in Thailand 2015
_________________
2: (Retail & Wholesale)
_________________________________
3: (Transport) ________________________________
4: (Accommodation)
________________________________
103 ()
Electronic Transactions Development Agency (Public Organization)
5: (Information & Communication)
, , , Software Integrator, System Integrator, Hardware & Software system web hosting & cloud computing
________________________________
6: (Financial & Insurance)
________________________________
7: (Art, Entertainment and Recreation)
e-movie ________________________________
8: (Other Services) : _______________________ : ________________________________
104 2558 Value of E-Commerce Survey in Thailand 2015
2: (Total Sales)
4) 2557 2558 4.1) 2557 / ()
2558 / ()
______________ /*
1 . %
2558 // ()
______________ *
105 ()
Electronic Transactions Development Agency (Public Organization)
4.2) 2557 /
______________ % ______________ %
/
. %
. %
. %
. %
. %
= 1 0 0 0 %
/: 3
1. _____________________ 2. _____________________ 3. _____________________
106 2558 Value of E-Commerce Survey in Thailand 2015
4.3) /
B2B . % ________________
B2C . % ________________
C2C . %
________________
B2G . %
________________
= 1 0 0 . 0 %
107 ()
Electronic Transactions Development Agency (Public Organization)
1) B2B (Business to Business)
2) B2C (Business to Consumer)
3) C2C (Consumer to Consumer)
4) B2G (Business to Government)
108 2558 Value of E-Commerce Survey in Thailand 2015
5) / / (Desktop Site)
. %
/ (Mobile Site/Application)
. %
EDI ( ) . %
Social Media . %
_____________________ . %
= 1 0 0 . 0 %
3:
109 ()
Electronic Transactions Development Agency (Public Organization)
6) 2557
* . %
** . %
= 1 0 0 . 0 %
* ( Website, Google Adwords, Social Media Facebook, Instagram, Line)
** (, , , , SMS)
110 2558 Value of E-Commerce Survey in Thailand 2015
7)
* . %
** . %
= 1 0 0 . 0 % 3 1
/ (Payment Gateway: Debit and Credit cards) PayPal e-banking ( Internet Banking, ATM, Telephone
Banking) Mobile Payment ( m-Pay, True Money ) FEDI (
)
111 ()
Electronic Transactions Development Agency (Public Organization)
7-11, Tesco Lotus,
Big C
8)
-Marketplaces : _____________________________ ( lazada, weloveshopping, Cdiscount, Line Shop, Tarad, LnwShop, ThaiTrade, Pantavanij ) (Social Media)
cebook : ______________
Platforms
: ______________
112 2558 Value of E-Commerce Survey in Thailand 2015
9)
Stocking . %
Cross-docking . %
Pre-order . % = 1 0 0 . 0 %
4: /
1) Stocking
2) Cross-docking
3) Pre-order
113 ()
Electronic Transactions Development Agency (Public Organization)
10) / ( 1 )
(Thailand Post)
(Carriers/Logistic: DHL, Fed Ex, Kerry, CJ, TNT, UPS)
( , 7-eleven, Big C, Family Mart)
Electronic Transferred ()
(Own Transportation)
: ____________________________
114 2558 Value of E-Commerce Survey in Thailand 2015
5:
11) 11.1) ( 1 3 1 = 3 = ) ( 1 ) 11.2) ( 1 3 1 = 3 = ) ( ) ( ) ( )
115 ()
Electronic Transactions Development Agency (Public Organization)
11.3) ( 1 3 1 = 3 = ) Call Center (IT Developer) (Digital Marketing) Data Center (AEC) ________________________________________
116 2558 Value of E-Commerce Survey in Thailand 2015
12)
6: /
: ___________________________________________ : ____________________________________________ : _______________________________________________ :__________________: _______________________
117 ()
Electronic Transactions Development Agency (Public Organization)
118 2558 Value of E-Commerce Survey in Thailand 2015
119 ()
Electronic Transactions Development Agency (Public Organization)
120 2558 Value of E-Commerce Survey in Thailand 2015
50
2558 Value of E-Commerce Survey in Thailand 2015
(E-Commerce)
----------------------------------------------------------------------------------------
1 : E-Commerce
1) E-Commerce
E-Commerce
121 ()
Electronic Transactions Development Agency (Public Organization)
2) ( 5 )
( 5 ) 5
3)
E-Commerce Outsource (Out-source)
122 2558 Value of E-Commerce Survey in Thailand 2015
E-Commerce
4.) E-Commerce
5)
(Offline) (Online)
6) (Supply chain management)
2 :
7) 1 (Average Basket Size)
123 ()
Electronic Transactions Development Agency (Public Organization)
8) 2558 2557
( )
( )
9) (awareness) E-Commerce 2558
(Offline) (Online)
(Digital Marketing)
124 2558 Value of E-Commerce Survey in Thailand 2015
10)
( )
3
11) AEC AEC
12) (Opportunity) (Competition) AEC
3: E-Commerce
13) E-Commerce
125 ()
Electronic Transactions Development Agency (Public Organization)
Data Center
14) E-Commerce
126 2558 Value of E-Commerce Survey in Thailand 2015
127 ()
Electronic Transactions Development Agency (Public Organization)
e-Travel Marketing .
. 2558
128 2558 Value of E-Commerce Survey in Thailand 2015