生态 小范围社区化的可持续发展

+

生态+

Sustainable community?food?live?

work?

生态+

a healthy lifestyle+

“knowledge is power”

生态+

China poison ...

• Melamine in Milk 三聚氰胺

• Soy-sauce made out of hairs

• Toxic rice

• Sudan Red G

• ...

• GM food

• Massive use of pesticides

• Just google ‘China poison...’ and you can see for yourself

生态+

organic product

$$$$$$$

生态+

truth about labels

2011 - 9337 organic product certified, 2M hectare of organic farms

50% 50%

Real Fake

Misc ...

迷

生态+

stop, think, what can we do?

生态+

What it isWhere it comes from

How it’s grewWho grew itWhy the cost

生态+

Back to Community

农好农夫市集

Feb - Mar : @ the market

Apr - June : help out at the market and hosted the forum

生态+

farm day

生态+

Volunteers

Orientation !(indoor training)�

Knowledge Training!(fieldtrip)�

On-duty Training�

visit

oroit.cn/events

for more detail

生态+

Beyond barcodeallows people to reach the story behind sustainable

product

available on App Store and Google play store

生态+

who to buy fromconsumption index between 1 to 10

the number indicates farmer’s level of sustainability

生态+

AugustChinese Version

10 producers/suppliers

20+ domestic and international products

生态+

pursue of a sustainable community

• Bring consumer & farmers together at events like Nonghao forum

• Invite volunteers to visit the farm, help out the farmers and bring back their stories

• Host their stories online to help spread the good stories

生态+

eventually

• Cost effectiveness can be achieved by technology.

• Direct communication between suppliers and consumers to achieve market transparency

• Link resources to achieve economic of scale

• Community support agriculture

Technology with humanity

http://ecoscan.mobihttp://oroit.cnFan Zhang: fzhan@oroit.com

Presentation for Green Drinks Shanghai12th July 2012

www.greendrinkschina.org