Technology and Diplomacy - Introduction to E-diplomacy

Technology and Diplomacy:Introduction to E-diplomacy

/ Digital Diplomacy

Vladimir Radunovicvladar@diplomacy.edu

@vradunovic

http://www.diplomacy.edu/e-diplomacy

Story of Continuity and Change

“My God, this is the end of

diplomacy.” Reaction of Lord Palmerston when he

received the first telegraph back in 1850s

However…

Lord Palmerston

Vladimir Radunovic, DiploFoundation 2013

EVOLUTION of Modern Diplomacy

Introduction of NEW TOPICS on diplomatic agendas Changes in the ENVIRONMENT for diplomatic activities

Introduction of NEW TOOLS for diplomatic activities

NEW TOPICS

NEW TOPICS on Diplomatic Agendas

• Climate Change• Global Health• Internet Governance• Energy• Bio-diversity• Migration• …..Multidisciplinary Nature of the New

Topics

Internet: Dependence

WHERE?

NEW ENVIRONMENT

Changing ENVIRONMENT for Diplomatic Activities

Globalisation & Interdependence

Disintermediation (“no need for the middle man”)

Cable Geo-Strategy

New Actors – Inclusiveness

Globalisation&Interdependence

Disintermediation

Embassies? Citizens?

Cable Geo-Strategy

New Actors- Facilitated by the Internet-based communication

- Beyond governments and political elites

- Diplomats’ monopoly in foreign relations has been undermined.

- Need for dialogue with new actors in diplomacy (broad enough – deep enough).

Inter-professional Communication

DiploFou

Perceptions and Professional Cultures

National CultureOrganisational Culture

Professional Culture

NEW TOOLS

WEB 1.0 (websites and e-mail)Huge amount of informationGoogle-based knowledgeHow to get relevant and reliable

information?

WEB 2.0 (wiki, blog, social networking)Centrality of the Text & DraftingInformal CommunicationImportance for Policy and Social

Networking

Web 3.0. (Virtual Reality)Virtual EmbassyVirtual Negotiations

2.4 billion users (2012) 800 million active Facebook users 2.7 billion “likes” per day 200 million active Twitter users 175 million tweets per day 6.7 billion of mobile subscriptions 1.1 billion of global smartphone subscribers

Internet Stats

Twiplomacy

128 heads of states on Twitter

250 accounts of world leaders

Approximately 140 MFAs have established an online presence.

38% use Twitter37% use Facebook 28% use YouTube 6% have a blog (or blog roll) on their main website.

(DiploFoundation study – ongoing)

MFAs and social media

E-tools forDiplomaticActivities

What is the best timing to join e-diplomacy?

essential

e-competencies

for diplomats

communicatecreate

collaborate curate

critique

audiences

Five Main Competences (5Cs)

Curate

Find - Internet search, Wikipedia, Google scholar, e-resources, image textbook, etc

Filter - RSS feeds, Collate/collect: social and personal

bookmarking, mind-mapping, online storage

eg. RSS – Netvibes: http://www.netvibes.com/diplosor

Beware of filter bubbles…

Communicate

Share /disseminate/ distribute - wiki, blog, discussion forum, email, Google+, twitter, online social networks

Promote - twitter, blog, online social networks, and email

Engage, engage, engage Anticipate and react

Case study: Car of Canadian Embassy in Beijing

Collaborate

Wikis Google tools Blogs Webinars Integrated portals (mobile accessible

websites) Social networks

Create

Make digital content including audio, image, text, website, blog, video, wikis

Protect content through copyright, privacy, digital footprint

Open data – are you ready?

Critique

Monitor online media Assess the validity/authenticity of

sites/information Reflect on one’s own practice and that

of one's peers - blogs, forums etc

Brian S

olis – The conversation prism

http://ww

w.theconversationprism

Some principles…to be augmented Put users, diplomats, particularly young officials in the driving seat. Make it as simple as possible. The higher the budget often the lower the impact of e-diplomacy

projects. Avoid a grand e-diplomacy strategy. You cannot succeed without failure. Make sure that failures are

contained and cheap and that lessons are learned. The most valuable resource is in the huge knowledge and experience

in people around you. Make sure you utilise it. E-diplomacy is much more than public diplomacy. You cannot control the message in social media. Top leadership is innovation’s best friend.

Skills and knowledge

ONE DAY – learn how to use e-tools technically

ONE MONTH – learn about organisation and culture of e-tools, esp. social media space

ONE YEAR – use e-tools effectively

Good luck with

your exams!

DiploFoundationWeb:

www.diplomacy.edu/e-diplomacy

Twitter:@eDiplomat

Facebook:https://www.facebook.com/ediplomacy

Technology and Diplomacy - Introduction to E-diplomacy

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