DIGITAL TRANSFORMATIONNEEDS NEW CULTURAL TECHNIQUES

Survival Skills for the Data Driven Society

WHAT IS THATESSENTIALLY?

BIG DATA

ZUSATZTEXTZUSATZTEXTBIG DATA

DISCOVER THE VALUE

VARIETY VELOCITYVOLUME

VERACITY

VALUEACT ON TARGET

GRASP CAUSALITY

WHAT IS BIGDATAS BENEFIT?

„Big Data enables Bad Decisions far more quickly, efficiently, and with far greater impact.“

Susan Etlinger, Data Analyst

BIG DATADRIVES

an exponential, combinatorial, and interdependent future.

- Gerd Leonhard

DATA DRIVENCITY

“Like Marauder's Map (…) watch the dots that mark my friends and

family…”- Anthony Townsend

DATA DRIVENBEHAVIOUR

“Everything at every touchpoint.”

- Brian Soli

DATA DRIVENLIFES

“I wish that every time I ‘liked’ an outfit on Instagram it would magically appear

in my closet”Anonymous - Instagram

DATA DRIVENTRANSPORT

“Intelligent assistants are likely to be the first role in the autonomous vehicle

transition, …”- Gerd Leonhard

DATA DRIVENLOVE

Theo: What does a baby computer call its father? Samantha OS: I don't know. What?

Theo: Data.HER - Spike Jones

“In times of change the greatest danger is to act with yesterday’s logic”

- Peter F. Drucker

WHY CONVENTIONALANALYTICS SUCKS?

Statistics are stripping away much of the riches

of the original data- Miriah Meyer

Actionable KPI’s

calculationirreversible

SURVIVAL OFTHE FITTEST?

It is not the strongest or the most intelligent who will survive but those who can best

manage change.Leon C. Megginson

DATA SCIENTISTSARE THE SOLUTION

In U.S. alone there will be jobs for 181,000 Data Scientists in 2018

PROBLEM

A WELL KNOWN PROBLEM?

1910 predicted a maximum of 5.000 cars

WHAT WAS BENZ’SINNOVATION?

Limitation of chauffeurs from engineering schools

Self driven cars for everyone Innovation:simplify usage

ACTIONABLEMENTAL MODEL

The Last Mile from Data to Brain

visual processing involves 50% Brain

Eye 90% sensory input

sense of a visual 0.01 Seconds

WHAT’S THE NEXT STEPIN DATA MANAGEMENT?

Data Managers need to develop Mental (Data) Models

to stay in control of big data sets

IMAGINE ATC METRICS LIKE ‣230 PLANES IN AIRSPACE ‣610 MPH AVERAGE SPEED

THE POWER OF EXPLORATIVEDATA ANALYSIS

“The greatest value of a picture is, when it forces us to notice what we

never expected to see.” Data Visualization Pioneer John Tukey, 1977

BIG DATADISCOVER THE VALUE

VISUAL METAPHORS

ZUSATZTEXTZUSATZTEXTBIG DATADISCOVER THE VALUE

VISUAL METAPHORS

www.visalyze.com

VISUAL METAPHORS

BIG DATADISCOVER THE VALUE

WHY IS THAT?

BIG DATA AND ANALYTICSPREDICTION 2015

Visual Data Discovery Tools growing 2.5x faster than BI market

New class of tools

SOLUTION: „DO IT YOURSELF“ ANALYTICS

„This enabler of enduser self service … requirement for all enterprises“

MAKING INVISIBLEDATA VISIBLE

Visual Metaphors for Social Media Management

WHAT IS HAPPENINGINSIDE?

WHAT IS HAPPENINGINSIDE?

847k people like this

WHO IS TALKING WITH YOUAND YOUR COMPETITION?

WHAT ARE PEOPLETALKING ABOUT?

‣ verify content strategy - AB Testing

Christoph Holz CEO

Michael Sperk Data Visualization

Bernhard Berger Backend

Stiff Roy Frontend & Web

Lauralee Guthree Customer

Development

Steve Austin VP Sales

Melanie Lenz Funding Organisation

Mario Neururer Marketing

ADVISORY BOARD

W. Rafelsberger 21 Heros of

Data visualization

Prof. G. Specht Data Base Guru

G. Jochum-Müller Marketing & Sales

Jochen Henke Facebook

Hall of Fame

MEET THETEAM

MARKETSIZE

$2.2B Social Analytics

1M+ Social Media

Marketing Spender

TRACTION

$50,000

…and more

WEBINARNEXT WEEK

REQUESTED

Understanding is more than numbers

IT’S YOUR DATATAKE BACK CONTROL!

Self-explanatory Visual Data Management Tools

empowering the people .

Enabling end-users to controltheir big data footprints

IT’S YOUR DATATAKE BACK CONTROL!

Bring intuition back into the game

IT’S YOUR DATATAKE BACK CONTROL!

Make complex and invisible data visible

IT’S YOUR DATATAKE BACK CONTROL!

Advanced Analytics with

expectations

HYPE CYCLEJULY 2015

Self-Service Citizen Data

Science

Self-Service Delivery

GARTNER delivers technology research to global technology business leaders to make informed decisions on key initiatives

BIG DATADEMOCRATISATION

„Let the dataset change your (users) aimindset“

visit www.visalyze.com

HANS ROSLING, GOOGLE GAPMINDER