Study on Intelligent E-Shopping System Study on Intelligent E-Shopping System Based on Data MiningBased on Data Mining

Study on Intelligent E-Shopping System Study on Intelligent E-Shopping System Based on Data MiningBased on Data Mining

Reporter ： 69821012 傅冠儒、 69821005 吳慈安

Data Mining Final ReportData Mining Final Report

Xiaoyan JiangSchool of Electronic Information & Electric

Engineering Changzhou Institute of Technology CZU Chanzhou, China

jiangxiaoyan@czu.cn

Xianyi QianSchool of Electronic Information & Electric

Engineering Changzhou Institute of Technology CZU Changzhou, China

Outline

• Introduction

• Value of Information

• Information Collection Methods

• Application

• Conclusion

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Introduction

• E-commerce abbreviated as EC.

• The content has two aspects– Electronic

– Commercial and trading activities.

• Using simple, fast, low cost electronic means of communication to carry out business activities.

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Introduction (cont.)

• It is not difficult to establish e-commerce sites, but to obtain economic and social benefits.

• On the EC web-sites have some problems– Millions of on-line transactions.

– Generating a large number of documents.

– Records of the registration.

• How to make the best use of these rich data make the e-commerce more effective?

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Value of Information

• What’s sources of information value mean?

• Information processing : – Disorder to order

– Coarseness to fine

• How to enhance information value?

• The aim is that the time and costs are lower.

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Value of Information (cont.)

• Knowledge discovery is from data.

• Information collecting value comes from the information’s relative scarcity and monopoly.

• A search engine is a new development direction.

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Information Collection Methods

• Information retrieval :– storage, organization, performance information.

– grown to a network and intelligent stage.

– most common search keywords

• To master the use of Google search syntax rules.

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Information Collection Methods

• Four points:– Acquisition of the business information

– Through large-scale commercial databases to retrieve information

– The use of Usenet to gather business information

– Get the business information through commercial tools

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Information value and information collection method

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Application

• Intelligent And Shopping Guide Realization Based On Data Mining.

• A) Questions– Are there any web site can provide a service as

user's guide this selection? (ex. a psychological test)

• B) Achieve Object1) Data preparation.

2) Data mining → Store the mining data.21/04/23 10

Application (cont.)

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Application (cont.)

• Intelligent Shopping Guide System Mathematical Models.

• Two main points:– The smart guide information collection system of

mathematical models.

– The object of the commodity mathematical model of intelligent guide system.

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Application (cont.)

Ymn=fmn*Xmn

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Conclusion

• Shopping intelligent guide system Based on data mining, is a kind of shopping guide application of e-commerce.

• Intelligence can help users find the appropriate gifts, or can provide constructive suggestions.

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