Post on 08-Aug-2015
DAY ONE Monday 4th November 2013
08.00 Registrations and Morning Coffee
08.30 Welcome and Opening Remarks from the Chair
11 – 13 May 2015 * Speke Resort Munyonyo, Kampala, Uganda
Hear from leading experts:
Manzi Tumubweine, Chairman, National Lotteries Board, Uganda
Charles Wambia, Acting Director, Betting Control and Licensing, Kenya
James Mpiirwe, Board Secretary, National Lotteries Board, Uganda
Ezra Rubanda, Executive Director, Gamble Aware Uganda
Innocent David Bamurike, CEO, 256Bet
Denis Kikonyogo, Chairman, Sports Betting Association & Public Relations Managers, Royal Sports Betting
John Ejalu, Director PR & Corporate Affairs, Sports Betting Africa
John Mutua, Betting/Technical Operations, Jockey Club Kenya
Milen Hristov, CIO, SportPesa, Kenya
Ivan Zaltsman, CIO, World Sports Betting, South Africa
Filippo Ceci, Co-Founder and Executive Chief, iSolutions
Anli Kotzé, CEO, BetTech
Andrew Dagnall, CEO, Bettorlogic, UK
Marc Samouilhan, Director, Betting Partners
Key issues being covered:
Explore the issues and trends impacting the gaming industry
Become familiar with the current sports betting environment in East Africa and what is on the horizon
Get a grip on the latest developments and the future opportunities in East Africa’s gaming sector
Learn how to develop, sustain and grow market share while facing new operators entering the market
Connect with leaders and captains of the industry for an unparallel networking opportunities
PLUS: DON’T MISS THESE ESSENTIAL WORKSHOPS
Workshop A
Step-by-step legal guide to establishing successful partnerships
Facilitator: Garron Whitesman, Managing Partner, Whitesmans Attorneys
Workshop B
Predictive Sports Betting Analytics - Gaining the upper hand: Analytical advances in sports betting
Facilitator: tba
w w w . s p o r t s b e t t i n g e v e n t s . c o m
Gold Sponsor Supported by Organiser
EEvveennttuuss IInntteerrnnaattiioonnaall
Exhibitors
NATIONAL LOTTERIES BOARD
THE REPUBLIC OF UGANDA
“… the perfect entry into the African betting and gambling market!”
East Africa 2015
SPORTS BETTING
CONFERENCE & EXHIBITION
DAY ONE - Monday, 11 May 2015
08.00 Registration and morning coffee
09.00 Welcome and Opening Remarks from the Chair
09.10 Opening address: Reflections on East African gambling industry
and its regulations
Manzi Tumubweine, Chairman, National Lotteries Board, Uganda
9:50 Gambling outlooks: Licensing and operating a gambling
company in Uganda – what you need to know
• Overview of the Uganda gambling industry
• Understand how licensing, permits and forex works
• Learn about the rules and regulations
• Discuss the evolution of online gaming
• Learn what to look for in taxation
James Mpiirwe, Board Secretary, National Lotteries Board,
Uganda
10:30 Extended coffee break and exhibition walkabout
11:30 Keynote address: Exploring key growth markets and
opportunities in Kenya – lottery, sports betting, land based and
online gaming. How to foster further growth?
Charles Wambia, Acting Director, Betting Control and Licensing
Board, Kenya
12:10 Challenges and opportunities of entering East Africa’s gaming
markets
• Advantages and opportunities presented for operators in East
Africa
• How to break into the East Africa’s gaming market – East African
entry strategy
• Finding the right local partner – what traits to look for?
• Maximising marketing spend – how much to use and where to
concentrate efforts
• Navigating the licensing and regulations in different African
jurisdictions
Panelists
Charles Wambia, Acting Director, Betting Control and Licensing
Board, Kenya
James Mpiirwe, Board Secretary, National Lotteries Board,
Uganda
John Mutua, Betting/Technical Operations, Jockey Club Kenya
13:20 Lunch
w w w . s p o r t s b e t t i n g e v e n t s . c o m
To register CALL +852 5511 8385 EMAIL info@eventus-international.com
14:10 Assessing the opportunities, trends and strategies in East
Africa’s sports betting industry
• Embracing the new concepts in sports betting
• Opportunities for offering products into East Africa
• Understanding the African local punter vs. international punters
• Barrier of entry of Africa: When is the time to move in?
Denis Kikonyogo, Chairman, Sports Betting Association of
Uganda & Public Relations Manager, Royal Sports Betting
14.50 What does the sports betting landscape look like in East Africa?
• Exploring the landscape of sports betting in Africa
• Understanding what current day bettors and what non-sports
bettors are doing
• Key success factors for operating in Africa
• What does the future look like?
Innocent Davis Bamurike, CEO, 256Bet
15:30 Afternoon tea
16.00 Your ideas, our goal: Building relationship of trust for
successful and reliable growth
Filippo Ceci, Co-Founder and Executive Chief, iSolutions
16:40 Insights from the frontlines of sports betting in East Africa
• The current state of affairs?
• What opportunities are there for operators
• What lessons have been learned in other markets?
Panelists
Innocent Davis Bamurike, CEO, 256Bet
John Ejalu, Director PR & Corporate Affairs, Sports Betting Africa
Denis Kikonyogo, Chairman, Sports Betting Association of
Uganda & Public Relations Manager, Royal Sports Betting
17:30 Closing remarks from the chair
18:00 Networking cocktail reception
P
an
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11 - 13 May 2015, Speke Resort Munyonyo, Kampala, Uganda
Sports Betting East Africa 2015
P
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UPCOMING EVENTS
Sports Betting West Africa 15 – 17 June 2015
Eko Hotel & Suites, Lagos, Nigeria
www.sportsbettingevents.com
Sports Betting Asia 10 – 12 August 2015
Solaire Resort and Casino, Manila, Philippines
www.sportsbettingevents.com
Betting & iGaming (BiG) Africa Summit 12 – 14 October 2015
Emperors Palace, Johannesburg, South Africa
www.bigafricasummit.com
DAY TWO - Tuesday, 12 May 2015
08.30 Registration and coffee
09.00 Welcome and Opening Remarks from the Chair
09:10 Africa as the new gaming frontier: How to develop, sustain and
grow market share while facing new operators entering your
market
• Innovative localised product offerings
• Knowledge of target market and customer base
• Importance of Business Analytics and data for business
sustainability
Anli Kotzé, CEO, BetTech
09.50 The importance of engaging with your customers
• How to engage with your customers online and offline?
• What you can learn from your customers?
• How to develop loyalty to your brand?
• How to improve the customer experience?
• How to use customer data to minimise losses and maximise
turnover?
Andrew Dagnall, CEO, Bettorlogic, UK
10:30 Extended coffee break and exhibition walkabout
11:30 Corporate social responsibility and the sports betting industry
John Ejalu, Director PR & Corporate Affairs, Sport Betting Africa
12:10 What are the dangers associated with gambling and how can
this industry that is rapidly growing be regulated?
Ezra Rubanda, Executive Director, Gamble Aware Uganda
13:10 Lunch
14:10 Convergence between online and mobile
• African mobile penetration
• Mobile internet growth potential (3G, LTE)
• Advances in mobile money
• Brand awareness
• Retail migration to online platforms and why they are essential
• Virtual vouchers
• Educating punters:
Reduced winning percentage
Higher turnover
Increased betting opportunities
Sports betting satisfaction
• Customer retention
• Marketing strategies
Ivan Zaltsman, CIO, World Sports Betting, South Africa
14.50 Mobile gaming in Africa – Hype or real potential?
• Overview of mobile telecoms in Africa
• What devices are actually in the market and are being used?
• USSD vs. SMS vs. Rich Mobile Services (e.g. Mobile Apps) for
gaming in Africa
• How does or can gamification and social elements enhance your
brand?
• Case studies and observations from around the continent volume
of betting and what it means for your bottom line
Milen Hristov, CIO, SportPesa, Kenya
15.30 Affiliate marketing: Untapped resources for player acquisition
• They what: What is affiliate marketing, how does it work etc
• Opportunities & potential: International case studies, local potential
• Legal issues: Operating within the current legislation to protect the
affiliate and the sports book
• The how: What is needed (tracking, OPM, affiliates, payment
models)
Marc Samouilhan, Director, Betting Partners
16:10 Closing remarks from the chair
16:30 Networking coffee breaks
w w w . s p o r t s b e t t i n g e v e n t s . c o m
To register CALL +852 5511 8385 EMAIL info@eventus-international.com
Sports Betting East Africa 2015
11 - 13 May 2015, Speke Resort Munyonyo, Kampala, Uganda
DAY THREE - Wednesday, 13 May 2015
08.30 Registration and coffee
09:00 Masterclass 1
Step-by-step legal guide to establishing successful partnerships
• What elements of the developments cycle can be acquired
externally?
• What business models can be used to engage with another
operator or suppliers?
• What terms and conditions should you insist on being included in a
contract?
• What level of due diligence needs to be conducted?
Garron Whitesman, Managing Partner, Whitesmans Attorneys
12.30 Lunch
13:30 Masterclass 2
Predictive sports betting analytics: Analytical advances in sports betting TBA
16:30 Workshop ends
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Exhibitors
Golden Race is the “one stop partner” for virtual sports betting solutions that can fulfill all special needs regarding different clients, countries and
habits. We constantly work on our products and have an in-house development team to build new innovative products; we build up “one stop clients”
with the best support for a lifetime partnership.
Meridian Gaming Ltd is a leading licensed gambling company in South East Europe. We offer our services in 4 continents, 26 countries, 86 cities,
520+ betting shops. Fully developed business in all gambling sectors and channels. More than 1700 employees. specialised in retail betting. Over
30 years of continuous service in Europe. Several years ago started in South Africa, Africa and Caribbean. Meridian Gaming has plug and play
solutions with trading departments, fraud teams, It services and customer services. World-class technology operates behind Meridian betting
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deliver the highest performance and security to the worldwide markets.
w w w . s p o r t s b e t t i n g e v e n t s . c o m
To register CALL +852 5511 8385 EMAIL info@eventus-international.com
Sports Betting East Africa 2015
11 - 13 May 2015, Speke Resort Munyonyo, Kampala, Uganda
SPONSORSHIP & EXHIBITON OPPORTUNITIES
For more detail on pricing and included benefits please contact us on info@eventus-international.com. Booth stands are limited and given out on a first come first served basis. To avoid disappointment, reserve your booth today.
About the venue
Speke Resort Munyonyo offers you the ultimate in luxury accommodation and leisure facilities with the finest conference and business meetings location in East Africa. Situated in an idyllic setting in Munyonyo on the shores of Lake Victoria, you will enjoy our Olympic size swimming pool, equestrian centre, 5 star restaurants, and gymnasium and sports facilities. Contact: Ms Jessica Namuli, Banquet & Sales Assistant Tel: +256 014 7716 354 Email: info@spekeresort.com Website: www.spekeresort.com
2-day Summit + 1-day Masterclass
2-day Summit
1-day Masterclass
Exhibition (Entry to the exhibition is complimentary to industry related guest only. Pre registration required)
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11 - 12 May 2015, Speke Resort Munyonyo, Kampala, Uganda
Sports Betting East Africa 2015
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