Social Media TemplatePart Three: Social Media Branding

It’s all about your brand

Your name is not a “.COM” onlyYour accounts can serve different mediaYour social media should be for your “crowd”Same LogosSame ImagesSame Brand Message

Account Names, All the Same

You want to choose similar account names...

Account Names, All the Same

You want to choose similar account names…

http://facebook.com/SmartIdeaLanehttp://twitter.com/SmartIdeaLnhttp://plus.google.com/Smartidealane

Account Names, All the Same

TheXXXXXXOnlineTheRealXXXMoreXXXYourXXX

Customize Your Accounts

1. Profile Pic

Customize Your Accounts

1. Profile Pic2. Cover Photo

Customize Your Accounts

1. Profile Pic2. Cover Photo3. Background Photo

Customize Your Accounts

1. Profile Pic2. Cover Photo3. Background Photo4. Descriptions

Customize Your Accounts

1. Profile Pic2. Cover Photo3. Background Photo4. Descriptions5. Links / Associations

Create icons and links

Make sure that your social media platforms, RSS feeds and contact forms are all linked on your site.

Create custom icons if neededMake them as visible as needed

Make the brand cohesive

They need to be separate, but be dead on for the brand…

Make the brand cohesive

They need to be separate, but be dead on for the brand…

- Social media platforms and site use same icons, logos and colors

Make the brand cohesive

They need to be separate, but be dead on for the brand…

- Social media platforms and site use same icons, logos and colors- use same fonts (if possible), and same fonts in your images / videos

Make the brand cohesive

They need to be separate, but be dead on for the brand…

- Social media platforms and site use same icons, logos and colors- use same fonts (if possible), and same fonts in your images / videos- all small icons need to be the exact same

Final questions to ask...

1. How are each type of media seen in social feeds?2. Can you keep the branding similar?3. Do you need help?4. Do you need to rebrand, or make new images for headers, backgrounds, etc?

For more information...

http://smartidealane.com

jamesblews@smartidealane.com