Social MediaLearning from Leaders in the Field

November 13, 2011

Kevin Martone

Technology Program Manager, Grinspoon Institute

kevin@hgf.org

http://www.flickr.com/photos/zitona/2907701791/

http://www.flickr.com/photos/rebeccaselah/3992109664/

http://www.flickr.com/photos/quinnanya/4254950749/

Engage/Respond

Mix of content

What else can we do? What’s Next?

Examples – Don’t just copy…

Steward/Engage(Continual)

Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)

Cultivate/Engage

Find

So, What’s Next?

Steward/Engage(Continual)

Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)

Cultivate/Engage

Find

So, What’s Next?

Find

Facebook Ads

Sponsored Story Ads

Steward/Engage(Continual)

Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)

Cultivate/Engage

Find

So, What’s Next?

Make it Fun!

Contests

Friendly Competition?

Steward/Engage(Continual)

Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)

Cultivate/Engage

Find

So, What’s Next?

Solicit/Move To Act

Other actions?

(or Retweet)

Steward/Engage(Continual)

Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)

Cultivate/Engage

Find

So, What’s Next?

Thank You Video

Direct “Thanks!” on Social Media

Steward/Engage – What Else?

Post recognition photos online – plaques, naming rights, etc.

How about a virtual donor wall app on Facebook? See Cultivation activities already mentioned!

Cultivate!

Put it all together

Steward/Engage(Continual)

Solicit/Move to Act(i.e. Advocate, Enroll, Register for Event)

Cultivate/Engage

Find

So, What’s Next?

http://www.flickr.com/photos/quinnanya/4254950749/