Post on 22-Feb-2017
Social media in Sri Lanka: A brief introduction
Sanjana Hattotuwa Editor, Groundviews, TED Fellow Alumn
‘glocal’ pulse A local and global nervous system
twitter : a pulse of #srilanka
Post-2015 Conversations on Twitter http://post2015.unglobalpulse.net
Social witnessing http://groundviews.org/2012/07/31/ganesan-nimalaruban-a-damning-murder-funeral-and-silence/
• Over 42% want Govt Ministers to use social media to engage with the public.
• 18 – 24 want Q&A (20.8%), older groups want updates from events they attend. Younger want interaction, older want information (narrowcasting vs broadcasting generation?).
• Majority want information and news updates on a daily basis.
• Reframing Youth apathy? Disinterest by young adults?
• The most engaged in political and social issues seem to be the youngest and oldest demographics in the survey
• Not everyone needs to be connected to web to be influenced by it
• The influence of content on social media in particular, and online content in general, extends to groups well beyond those who are directly connected to, and participating in these online networks.
• This also puts to rest the often quoted myth that since Internet penetration is relatively low in the country, content shared online has little to no footprint in the larger public consciousness.
Consumption is already shifting online, away from terrestrial broadcast
Social sharing, time shifting, mobile first
Mainstream media over social media
Clips vs. programmes
Photography vs. text or audio
Resolution of screen vs. length of article
“The primary results shows that the internet, mainly the social media, is becoming game
changer”
Ranga Kalansuriya
“…almost half of the sample feels that the media content impacted on their decisions to some extent
at the elections”