Conference Number(s): (559) 726-1300Participant Code: 101746

Conference Number(s): (559) 726-1300Participant Code: 101746

Tap into New Donations with Noncash and Online

Giving Kevin Myers, iDonate

Orange Leap

• Constituent Relationship Management (CRM) System used by Nonprofits around the world

• Fundraising, Sponsorships, Events, website integration, and more

• Cloud-based• Budget-friendly subscription pricing• You can’t pick the best solution for your

nonprofit if you don’t have a choice. Orange Leap gives you a fresh new choice.

December 8

Twitter for Nonprofits• Attendees will learn:

– Who to follow and how to grow your followers– The power of #hash tags for key words, events and chats– Free tools for more efficient participation and helpful analytics– How to use Twitter lists to key in on critical audiences such as donors,

media, other nonprofits, and influences– Bonus – how to get more online presence through your business

partners

This session was developed in response to a request we had from attendees at past Shine Brighter Series presentations and we are happy to offer it.

Opportunity = Need

1. Get New Gifts– Average percentage of Noncash gifts =

11%

2. Get More Gifts– Average Percentage Gifts Online = 15% -

27%

– Average Growth in Giving = 4%

3. Get More Advocates– Average referrals for web & social sites =

28%

Non-Cash is a viable source for new gifts

2008 IRS - $36.8 Bil l ionNon Cash Contributions all returns

Growth is with Noncash and Online

Solution = One Page & All Gifts

One Gift Page to accept all donations types– Exceed Online Donations Goals (8% Average)

• Average one time gift @ $62, monthly gift @ $20

– Achieve Online Fundraising Increase (up 19% in 2011)• Percentage who responded to Advocacy jumped

29 percent

– Access Noncash Donations (11% Average)• Noncash gift average exceeds $1,000 (2009 Total

Noncash @ $34B)

Keys to Online Fundraising Success

1. Tell an impact story aligned with the gift request

2. Be transparent with your fundraising goals

3. Communicate to donors on their preferred channel… (email, mobile, social)

4. Drive new donors visits via social sharing

5. Must receive all forms of donations

Gift Management – “Online Giving”Cloud-based Fundraising Software

Nonprofit Website,Gift Page,

Event Page,Fan Pages

Campaign ManagementEmail, SMS/Mobile, Events

Donation Management – Cash/Noncash

Dynamic Quoting, Impact Basket,Payment Gateways

Social Management

Marketing AnalyticsDonor

ManagementSystem