Post on 07-Jul-2018
8/18/2019 Shan foods ppt.pptx
1/16
Strategic Management by Sir Mansoor Soomro
Presented By:FATIMA-TUZ-ZEHRA (1601!
S"E# ZA$I HAI#ER (1%0&'!
SUA)# RAMESH (1*+'!
S"E# ,ASIM RAZA (1%'1!
IRFA) UMER (1%+%!
8/18/2019 Shan foods ppt.pptx
2/16
Shan Food’s Vision & Mission
.ISI/): A global food brand oeringpremium quality innovative products!hich delight our consumers"
MISSI/): Shan a responsible corporateciti#en adhering to its core valuestrusted globally for providing greattasting consistent quality food products"$e are determined to reach every%itchen by diversifying into gro!ing foodcategories through innovative healthy &safe products for the ultimate delight ofour consumers" $e !ill enhanceshareholders value through sustainablegro!th develop strategic relationship!ith our business partners and ensuresafe !or% environment for our
employees"
8/18/2019 Shan foods ppt.pptx
3/16
Strategy lanning in Shan Food 'here is no speci(c Strategic Management )
Strategic lanning department in Shan Foods"
'he main strategic decisions at Shan Foods isdone by heads of departments
*!ner + Mr Muhammad Si%ander Sultan,
-hief ./ecutive *0cer + Mr Faisal Mubeen
1anatra,
-hief Financial *0cer
2ead of Mar%eting 3epartment
2ead of Supply -hain
8/18/2019 Shan foods ppt.pptx
4/16
Bsiness y23e Shan Foods is in the gro!th ) e/pansion stage"
8/18/2019 Shan foods ppt.pptx
5/16
'urnaround At shan Foods4
Shan Foods acquired 5aani Foods a Manchester based Foothat produces 6ndian Food delights in 7899"
'his transaction !as based on a strategy to transform Shatransnational global fast moving consumer goods"
'his acquisition !as successful According to Mr Mubeen Fathat it !as the biggest achievement for Shan foods to acqu
international brand"
8/18/2019 Shan foods ppt.pptx
6/16
PM
S4)o $ey S22ess
Fa2tor
5ei7t S7an Foods )ationa3 Foods Me7ran S8i2e
RATI) 54S/RE RATI) 54S/RE RATI) 54S
RE
9 rand 8"9; 7 8"< < 8"=; 77 8"<
7 3istribution 8"9; = 8"> 7 8"< 7 8"<
< ?uality 8"9 < 8"< < 8"< 7 8"7
= 'aste 8"9; < 8"= < 8"= 7 8"<
; Financial osition 8"8; < 8"< < 8"< 9 8"9
> 'echnology 8"9 < 8"7 = 8"= 9 8"9
@ 3iversi(cation 8"9; = 8"> < 8"< 9 8"9
1lobal ./pansion 8"9 < 8"< < 8"< 8 8
B rice 8"8; < 8"9; < 8"< 9 8"8
'*'AC
8/18/2019 Shan foods ppt.pptx
7/16
E9TER)A FAT/R E.AUAT
8/18/2019 Shan foods ppt.pptx
8/16
6D'.5DAC FA-'*5 .VACEA'6*DIFE MATRI9
$ey Interna3 Fa2tors 5ei7t Ratin 5ei7ted S2ore omments
STRE)THS
ontry;s maet eader ?it7%%@ s7are
040% * 04' eadin s8i2e mana2trin inPa>istan
R# and Prod2t
#eCe3o8ment
040% + 041% Brins ne? 8rod2ts on 2onsmer
8reeren2es
Stron #istri=tion
)et?or>
04' + 041% In $ara27i and diDerent
restarants
Internationa3
Bsiness
040% + 041% A2isition o Raani Foods
#iCerse Porto3io 041 + 04+ #ea3in ?it7 Pi2>3es S8i2es
enti3s et2
Use o 3atest
Te27no3oy
040' + 0406 Usin SorteG Ma27ine or 23eanin
s8i2es
Unie Pa2>ain 040% + 041% Used A3minm oi3 or Pa2>ain
5EA$)ESS
5ea> distri=tion at
Pn S883y in diDerent areas o
Pn /n3ine
Presen2e
040 + 04'* A ?ea> on3ine 8resen2e 2an res3t
in 3ost o88ortnities or S7an ood
Mar>etin
ommni2ations
04' + 046 5ea> 8romotions
Tota3 1 '46
8/18/2019 Shan foods ppt.pptx
9/16
Shan Food’s Strategy -hoice
MAR$ET PE)ETRATI/):
Mar%et penetration is one strategy that is being applied toorgani#ation that is the organi#ation is penetrating the foo!ith their huge mar%eting campaign to further penetrate tmar%et"
PR/#UT #E.E/PME)T:
'he intensive strategy that company is applying is improvproduct or developing ne! ones" For this purpose Shan fooconsistently !or%ing by getting customers feedbac% mar%doing 5esearch & development mar%et surveys and mar%e
8/18/2019 Shan foods ppt.pptx
10/16
T/5S MATRI9
STRE)THS 5EA$)ESSES
9" 6nnovation & 5&3
7" -ommitment and 'imeline
'7,"
9" Enrelated diversi(
7" 6mprove mar%eti
+$
8/18/2019 Shan foods ppt.pptx
11/16
I-E MATRI9
?SM
8/18/2019 Shan foods ppt.pptx
12/16
?SM,SPM
STRATEI ATER)ATI.ES$ey Interna3 Fa2tors Weight enetrate 5elated
into central 3iversi(cationand northern +ready to eat
regions meals,Opportunities AS TAS AS TASro?t7 8otentia3 in 2entra3 and nort7ern
reions
8"7 7 8"= 7 8"=
Fast iesty3e (3ess aCai3a=3e time or
2oo>in!
8"9 < 8"< < 8"<
,a3ity Ra? Materia3s ACai3a=3e in t7e
2ontry4
8"9; = 8"> < 8"=;
Unta88ed Asian ommnities iCin A=oard 8"9 < 8"< 9 8"9Threats Hi7 #omesti2 Ination Rates 8"9; 7 8"< < 8"=;Emerin )ationa3 and Internationa3
om8etition
8"9 < 8"< 9 8"9
PriCateJ o2a3 Brands 8"9 7 8"7 9 8"9o? Pri2e om8etition From ooseJ /8en
S8i2es
8"9 9 8"9 9 8"9
1 Strengths InnoCation R# 8"9; = 8"> 7 8"7ommitment and Time3ine 8"8; < 8"9; < 8"9;,a3ity and Taste Manaement 8"9 = 8"= < 8"<Enri27in em83oyee t7in>in 2a8a2ity4 8"8; < 8"9; < 8"9;Im83ementation o IBS t7ro7 in 7ose IT
inrastr2tre
8"9 < 8"< 7 8"7
stratei2 re3ations ?it7 s883iers and armer 8"9; < 8"=; 7 8"<Weaknesses imited eG8ansion de to 2om83ete eity 8"9 < 8"< < 8"<
5ea> distri=tion in Pn 7 8"<imited a88roa27 to?ards mar>etin 8"8 7 8"9> 9 8"82ommni2ation4To7 redit Po3i2y 8"8@ < 8"79 9 8"8@
Sum Total Attractiveness Score 1 %4' *40%
8/18/2019 Shan foods ppt.pptx
13/16
Iey Financial 5atios
8/18/2019 Shan foods ppt.pptx
14/16
5ating
J10
8/18/2019 Shan foods ppt.pptx
15/16
5ecommendations e open about your clientele and products"
Shan foods is very much focusing on 7- business they sho
focus on 7 business to increase the mar%et si#e and revenli%e !alls ice cream has its 7- and 7 business in hotel ind
Shan foods can also diversify and invest in gro!ing business food items
8/18/2019 Shan foods ppt.pptx
16/16
T7an>s to Mr4 Faisa3 M=een anatraHIEF FI)A)IA /FFIER