Post on 17-Jul-2015
Michael Arrington
• Techcrunch.com• World’s 3rd highest ranked
blog• Lawyer and entrepreneur• Business Week: One of 25
most influential people in the world
• Spin-off sites and conferences
Perez Hilton
• perezhilton.com • No. 1 celeb gossip site• Dubbed “Hollywood’s
most hated website”• 2008: given VH1 reality
TV show
Golden Rules
1. Blogging is just a communication platform
3. Blogs and bloggers are as different and diverse as people
Learnings
• There is no industry standard for ranking• Ranking should also take into context other
blogs of its type (Authority)• Be sensible with it - guide not a rigid standard
Be polite!
Task
Finding blogs and analysisFind an example of:3. A personal blog4. A blog in these sectors:– Sport– Fashion
5. A blog with the following audiences:– Photography enthusiasts– Young women aged 18 - 30
6. Complete analysis template for each– In Blackboard under Assignments
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