Creative Thinking A103IAE

Simon Hill

AIM

• To evaluate the efforts of the week to change an element of your life

• To understand the purpose of personality tests and how the affect the way we work.

• Consider how personality tests can create a perfect team dynamic.

Work on at least 2 of your entrepreneurial skills using the list presented in this lecture

Next week present a short summary of the skills you worked on…

• What you did?• How it worked out?• What would you do differently next time?

SELF-STUDYSELF-STUDY TASKTASK

Creativity…

…can be about using what you already have in a different way…breaking concepts into smaller pieces…working together to see different approaches.

CREATIVITY EXERCISECREATIVITY EXERCISE

PERSONALITY TESTSPERSONALITY TESTS

A quick and simple type test…

SHAPES TEST

…pick without too much thinking!

Which of the above figures do you like best?• QUICK decision!• ….and second best?

Write your choices down now!

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SHAPES TEST

The results…………80% accurate!

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Rectangle/SquareRectangle/Square

Motto for this shape: • If you want a job done right, do it yourself.• Somebody who feels most comfortable with a stable

environment with structure, regularity and clear directions on what to do. Likes things that are organised, systematic and orderly taking all rules and regulations into consideration. Will work on a task until it is finished, even if it is repetitious, cumbersome and lonely.

TriangleTriangle

Motto for this shape: • I did it my way and so will you.• Triangle is goal oriented. Enjoys planning something out and

then doing it. Gets motivated by the accomplishment. Will tend to look at big long-term issues, but might forget the details. When given a task will set a goal and work on a plan for it.

CircleCircle

Motto for this shape: • Forget your troubles, just get happy.• A Circle is social and communicative. No hard edges. S/he

handles things by talking about them and smoothing things out with everybody. Communication is the first priority, and making sure there is harmony. When given a task, s/he will talk about it.

SquiggleSquiggleMotto for this shape:• Dream the impossible dream.• A Squiggle is off-the-wall and creative. Feels best

doing new and different things most of the time and gets bored with regularity. When given a task, will come up with bright ideas about it, but may not want to get on with it.

DISCUSSION

Which of these shapes would you think is the best one to become a successful

business owner/manager?

PERSONALITYPERSONALITY TESTSTESTS

The Type Dynamics Indicator (TDI) gives an assessment of type preferences, based on Jung's model of psychological type.

The questionnaire assesses the classic dimensions of • Extraversion-Introversion• Sensing-Intuition• Thinking-Feeling• Judging-Perceptions

It is an excellent starting point for personal insight and can be used for both personal and group development.

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•Extraversion-Introversion•Outgoing or loner

•Sensing-Intuition•Fact or Gut Feeling

•Thinking-Feeling•Deciding by analysis or it feels good so I will go for it

• Judging-Perceptions•Making a decision or looking for more info

Best Business Owner

• Most Entrepreneurial?– Extravert 1-2-3-4-5 Introvert– Sensing 1-2-3-4-5 Intuition– Thinking 1-2-3-4-5 Feeling– Judging 1-2-3-4-5 Perceptions

• Most Creative?– Extravert 1-2-3-4-5 Introvert– Sensing 1-2-3-4-5 Intuition– Thinking 1-2-3-4-5 Feeling– Judging 1-2-3-4-5 Perceptions

Important• No preference is better or worse than another• No type/result is better or worse• Serve different purposes/roles• Think of them as just different e.g.

– tea or coffee– curry or fish ‘n’ chips– apple or banana

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The Type Dynamics Indicator

Extraversion……………….……………..IntroversionSensing………………………..………..….IntuitionThinking………………………….…….…..FeelingJudging……………………..……………….Perceptions

e.g. this person would be ISFP (or ISFJ)

PERSONALITY TESTSPERSONALITY TESTS

Homework• Undertake the type dynamic test:

• http://www.humanmetrics.com/cgi-win/JTypes2.asp

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Catalyst

Catalysts are energetic change agents who are always looking for a new angle. Often pioneers and promoters of change, they look for active environments where they can discuss and debate new ideas. When with people they inject energy, innovation and fun into their activities.

A potential entrepreneur?

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Key points:• We have looked at personality types and preferences.• We all have preferences, but these may change over time

and you may not agree with the your test results – both of these are OK.

• Gather as much information about yourself as possible (know your weaknesses, we all have some, and know your strengths - you can use these to the full)

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• Imagine Polo mints became obsolete!

• What can be done with thousands and thousands of now useless Polo mints?

• Write down your own ideas• Discuss in groups – more ideas?

What could do with a paper clip?Together & Separately

CREATIVITY EXERCISECREATIVITY EXERCISE

Creativity…

…can be about using what you already have in a different way…coming up with new applications of things not in use

anymore…working together to combine ideas.

It is useful to break the concept down break the concept down (round, hole in it, can be crushed, dissolves in water, white, small… etc.)

CREATIVITY EXERCISECREATIVITY EXERCISE

Human brain:• Left hemisphere: rational and logical, verbal and

analytic• Right hemisphere: intuitive, non-rational, holistic

Vertical thinking vs lateral thinking

DIMENSIONS OF CREATIVITYDIMENSIONS OF CREATIVITY

DIMENSIONS OF CREATIVITYDIMENSIONS OF CREATIVITY

Creative (lateral) Logical (vertical)

Seeks questions Seeks answers

Diverges Converges

Explores different views, seeks insights Asserts best or right view

Restructures Uses existing structures

Seeks ways an idea might help Says when idea will not work

Welcomes discontinuous leaps Uses logical steps

Welcomes chance intrusions Concentrates in what is relevant

Open-ended Closed

• Prepare a short (3 minute) presentation of your personality

• Include shapes test, TDI and creativity test• Do not use Powerpoint slides!• Bring one everyday item and link it to yourself:

“ I am like … because …”

SELF-STUDY TASK – NEXT WEEKSELF-STUDY TASK – NEXT WEEK

Homework• Undertake the type dynamic test:

• http://www.humanmetrics.com/cgi-win/JTypes2.asp

PERSONALITY TESTSPERSONALITY TESTS

ANY QUESTIONS?

SUMMARYSUMMARY

THANK YOU!