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SEO Strategy 2016: The Basics

Michael Witbooi,SEO Strategist

Michael@greenrope.com

Agenda for Today’s Learning Session• What is SEO? Why should you care?

• History of Search Engines and SEO

• Common SEO Misconceptions

• How does SEO work?

• Your basic SEO strategy for your business

• Setting realistic goals for SEO

• Expectations with implementing changes

• I will be answering questions

The big question… What is SEO? Why should I care?

History of Search Engines (Google, Bing and Yahoo).. but let’s focus on Google. Also, how does SEO fall into the picture?

Moz is a great resource for SEO and provides the history of every search update which makes Google the power SE it is today.

If you would like to view all the Search Engine Updates, please visit the following URL below:https://moz.com/google-algorithm-change#2000

Top 5 benefits of SEO for your business

Receive more relevant visitors to your website and turn them into paying customers

Common SEO Misconceptions

1. SEO is an overnight process2. SEO is all about keywords and links3. Search Engine Optimization is the only form of marketing I need.4. Keyword Stuffing is effective5. SEO is one time process and I never have to do this again6. SEO takes a professional 7. Adwords equals Google Gold8. Start Ups Don’t need SEO9. Everything Google says is great for SEO or my website

So Michael… How does SEO work?

Very Important! It is all about User Experience

Your basic SEO strategy will consist of the following

•A full SEO Website Audit•Extensive Keyword Research•Competitor Research•Constant Backlink Analysis•Link Building •Onsite SEO•Technical SEO•Creative SEO•Social Media

Setting realistic goals? Why is this important you may ask.

• Important for monitoring the progress of an SEO campaign

• Better Project Management (this only applies if you’re part of

an SEO agency)

• You will able to change your strategy if you are not meeting

your goals

• Assist in reporting with SEO metrics and measure the success

of your campaign

• Examples of goals include using SEO for branding, reputation

management or more commonly for lead acquisition

Ensure to choose the correct SEO objectives and goals for your

business

Expectations.. How Long does it take to see results? Do I have to make changes often?

1. Content, Indexing and Crawling2. Strong or Weak Domain Authority3. Your Competition has everything to do with the success of your

results4. Size of your website and popularity

It depends on various factors to see results! Generally it can take up to 90 days or 3 months to see positive growth with a solid strategy in place.

Example of a keyword we are currently targeting for GreenRope

Notice the 3 month trend from 83 to 29

Examples of total visibility increase which lead to an increase in traffic and conversions over 5 month period

Please feel free to ask questions, I’d be happy to answer.

Thank you!

Please visit https://www.greenrope.com/seo-services.html for a free SEO

website audit or if you are interested in increasing your website conversions

today.

Feel free to contact me if you have any questions - Michael@greenrope.com