Post on 08-Sep-2014
description
SEARCH ENGINE OPTIMIZATION
Search marketing services for agencies
Presented by Sean Jackson – CEO of Ecordia
Who is this guy?
Sean JacksonCEO of Ecordia• #1 search marketing technology
company in Texas
• 40 certified agency partners
• SEMPO Circle Member
• Better Business Bureau Member
• VP of DFW Search Engine Marketing
• Past President of Dallas Ad League
• Member Dallas Round Table
SEO FOR AGENCIES www.ecordia.com
Information Collection 2008
Search engines have become the de-facto gateway to all information online.
12 Billion Searches Per Month
40% of Online Ad Spending
91% Internet Usage
1.2 Billion in SEO Spending
SEO FOR AGENCIES www.ecordia.com
Search & the Sales Funnel
Source Eric Picard, August 2008
SEO FOR AGENCIES www.ecordia.com
Well Formed
WellReferenced
WellRead
Well Updated
Relevant
Content
What Makes SERPs Surge
SEO FOR AGENCIES www.ecordia.com
Search Options for Agencies
Search Optimization
SEOConsultant
DIY Lead Maverick
SEO FOR AGENCIES www.ecordia.com
ECORDIA OVERVIEW
SEO FOR AGENCIES www.ecordia.com
Lead Maverick & the Sales Funnel
Source Eric Picard, August 2008
SEO FOR AGENCIES www.ecordia.com
Lead Maverick & the Sales Funnel
Stage Write SEO Content…Category Awareness …about the category.
Brand Awareness …for an extra SERP in the search mix.
Brand Consideration …to create lists of competitors and highlight differences.
Brand Preference …about the brand of the company; include reviews.
Purchase Intent …about where or how to buy or discounts available.
Purchase …on ways to purchase or where to purchase.
Customer Retention …promotions for current customers.
Customer Advocacy …about user groups, member clubs, how to get involved.
SEO FOR AGENCIES www.ecordia.com
Revenue Generation Opportunities
Recurring Contractual Terms
3 to 12 month terms Strategy & Analysis Design Copywriting
Agency Control Private Pricing Exclusive Access Comprehensive
Support Real-time Reporting
SEO FOR AGENCIES www.ecordia.com
QUESTIONS & ANSWERS
SEO FOR AGENCIES www.ecordia.com