Ritz Presentation

Post on 08-May-2015

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Internet Marketing presentation for The Henry Hotel, formerly The Ritz Carlton

Transcript of Ritz Presentation

The Henry® DearbornInternet Marketing Campaign

And the research reveals…

Challenges

To…

Objectives

REBRANDING is a BIG obstacle !

….Personality

….Communication Strategy

>Elegance.

Unique.

Luxury.

Generate PR with credible Bloggers

Make yourself a beacon in the online community.

Make yourself accessible.

The Henry -Dearborn

Indulge in luxury, indulge The Marriott’s Henry Hotel

www.marriott.com/dearborn