Rethinking Digital - Successful Enablement for the Digital Transformation

i2 Summit – Zurich | 12 November 2015

David Terrar | Founder & CXO – Agile Elephant | @DT on Twitter

innovation | digital transformation | value creation | (r)evolution

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. ”

Alvin Toffler

Agenda

• Everone’s talking Digital….• You have to ride the Wave• 8 building blocks for successful enablement• An approach to implementing the

transformation, but what’s the imperative?

Everyone’s talking Digital and it’s Dangerous

Your business model is under threat!

Necessity is the mother of invention

Reinvention is the mother of necessity

"Move bits, not atoms."

January 1995

Forums – Usenet in the 70s, web based forums & bulletin board services start ‘94 – online journals ‘94 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Being Digital – Nicholas Negroponte – moving atoms to bits – published Jan ‘95Wikis – Ward Cunningham installs first wiki Mar ‘95

Blogging – term “weblog” John Barger Dec ’97, “blog” used as noun and verb Peter Merholz Apr ‘99Wikipedia – opens Jan ‘01

WordPress – first released May ‘03LinkedIn – launches May ‘03

Flickr – launches Feb ‘04, acquired by Yahoo Mar ‘05 Facebook – launches Feb ‘04

iPhone – announced Jan ‘07, available Jun ‘07

iPad – launches Apr ‘10

Twitter – 1st tweet Mar ‘06, SXSW Mar ’07, Apr ‘07

Instagram – Oct ‘10Snapchat – Jul ‘11

Tumblr – Feb ’07WhatsApp – Feb ‘09

Pinterest – Mar ‘10

20 years of a World Gone DigitalThe development of social media, social networks and mobile computing

YouTube – launches Feb ’05, acquired by Google Oct ‘06

Skype – launches Aug ’03, acquired by eBay ‘05, Microsoft May ‘11

The Digital Enterprise Wave

ride it

or go under!

Infrastructure

Connectivity

Internet

WiFi

3G & 4G

Human Factors

Entrepreneurship

Crowdsourcing

Millennials

Economic

Outsourcing

Offshoring

Low cost

The Digital Enterprise Wave

The Big Shift

Cloud Social Mobile

The Digital Enterprise Wave

Emerging Technologies

Internet of ThingsBig Data & Analytics

3D PrintingArtificial Intelligence

Everything will have an IP address

Gartner predicts 25 billion connected devices by 2020

The Digital Enterprise Wave

“Business as Usual” Thinking

Point Social Media Solutions

Siloed CommunitiesLack of Integration

Legacy Systems of RecordBusiness as Usual

The Digital Enterprise Wave

We need “Digital” Thinking

Digital and Social inside and out

Business Model Innovation

Systems of Engagement

Design Thinking

Strategy

Skills

Staff

“Shared Values”

Structure

Systems

Style

Hard Systems

Soft Systems

Integrates “hard” and “soft” business systems in a structured way

“technology neutral”

Includes employee engagement

Proven approach

Especially useful for lessons in managing major change

McKinsey 7 “S” Model

The Digital Enterprise Wave

The shift to Digital (Business) - what are we calling it today?

• Enterprise 2.0 → Social Business → Digital Transformation• Social technology - markets are conversations• Cloud technology drives scale, reduces cost• Mobile technology increases reach, penetration• Analytic technology increases focus, impact• It’s about much more than technology

Nexus of forces3rd PlatformBig wheel of Disruption

The Digital Workplace is a mess!

The Value Chain is being disrupted end to end

Probability of outcomes

“The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday’s logic.”

Peter Drucker

Connecting People

Digital Transformation – a definitionDigital transformation is the process of shifting your organisation from a legacy approach to new ways of working and thinking using digital, social, mobile and emerging technologies. It involves a change in leadership, different thinking, the encouragement of innovation and new business models, incorporating digitisation of assets and an increased use of technology to improve the experience of your organisation's employees, customers, suppliers, partners and stakeholders.

Because it works

Digital Masters:- generate 9% more revenue- create 26% more profit- 12% higher market valuation

“Digital Darwinism is unkind to those who wait”Lesson 1 – Transform Business Models And EngagementLesson 2 – Keep The Brand PromiseLesson 3 – Sell The Smallest Unit You CanLesson 4 – Know That Data Is The Foundation Of Digital BusinessLesson 5 – Build For Insight StreamsLesson 6 – Win With Network EconomiesLesson 7 – Humanize Digital With Digital ArtisansLesson 8 – Democratize Distribution With P2P NetworksLesson 9 – Deliver Intention Driven, Mass Personalization At ScaleLesson 10 – Segment by Digital Proficiency Not Age

http://www.slideshare.net/rwang0/201504-disrupting-digital-business-short

What are the building blocks?

Culture

eats Strategy for lunch

Leadership

mindset, teamwork, vision, purpose, openness, sharing

No One Size Fits All

End to End Solution

Strategy

Skills

Staff

“Shared Values”

Structure

Systems

Style

Continuous Reinvention

Get Creative

make innovation, thinking, experimenting a natural part of your working practice

Balance – Inside and Out

not just the customer experience, but employees, suppliers, stakeholders

Design Thinking

The 8 Building Blocks

Implementation - the Agile Elephant 7E Model

48

7E meshes Agility, Experience and today’s potential

• Envision – Understanding the factors driving the need for transformation, and describing the post transformation business and model.

• Enable – Put into place the resources, processes, plans, ROI’s etc.. that will make the transformation possible. Also decide how/where it will be executed initially.

• Engage – Get the people involved and onside, trained and ready to make the transformations happen.

• Execute – Break the transformation into bite size pieces, and execute using an Agile methodology. Pilot!

• Evaluate – Continual examination of what works and what doesn’t, to drive dynamic change and improvement and optimise efforts.

• Evolve – If things change, or don’t work, then plans need to change.• Educate – Educate, Educate – this is central to the whole process, from the envisioning process

it’s not digital, it’s business

Understand the why (of Digital)Think Continuous ReinventionRethink (Digital) Literacy at all levels

References

Not for reading – just for reference

http://en.wikipedia.org/wiki/Nicholas_Negropontehttp://en.wikipedia.org/wiki/Being_Digitalhttp://adjuvi.com/what-is-digital-business-is-it-e-commerce-the-collaborative-economy-or-apis-yes/http://www.industrytap.com/everything-internet-will-be-14-4-trillion-market-by-2020/3054http://www.zdnet.com/article/25-billion-connected-devices-by-2020-to-build-the-internet-of-things/http://www.zdnet.com/article/the-new-cio-mandate/ http://www.jaronlanier.com/futurewebresources.htmlhttp://www.ibm.com/smarterplanet/us/en/centerforappliedinsights/article/social_insights.html http://socialbusinessjourney.com/2014/02/25/social-business-cookbook-soft-version-for-all-culture-hackershttp://www.themanagementshift.com/ http://www.amazon.co.uk/Leading-Digital-Technology-Business-Transformation-ebook/dp/B00NE6MG0Y/ref=sr_1_1?s=books&ie=UTF8&qid=1416926793&sr=1-1&keywords=leading+digital http://spartinaconsulting.com/our-services/culture-leadership-values https://www.flickr.com/photos/marine_corps/6032659138 http://www.compendian.com/2014/12/do-you-provide-a-one-size-fits-all-approach http://gapingvoid.com/2011/07/28/permanent-state/ http://themindunleashed.org/2014/10/understanding-flow-eight-steps-enhancing-creativity-productivity.html http://scn.sap.com/people/community.user/blog/2008/12/31/knowledge-management-in-crm http://dschool.stanford.edu/fellowships/2013/10/23/a-design-thinkers-cheat-sheet/ http://wall.alphacoders.com/by_sub_category.php?id=172128

David TerrarAgile Elephant | techUK | EuroCloud UK

p: +44 (0)1727 866309 m: +44 (0)7715 159423

e: david@theagileelephant.com w: www.theagileelephant.com skype: david_terrartwitter: http://twittter.com/DT @DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://theagileelephant.com/blog & http://medium.com/@DT

innovation | digital transformation | value creation | (r)evolution