A Presentation on

Submitted to :-

K.K. Parekh Institute of Management Studies (Amreli)

RESEARCH REPORT ON“CONSUMER PERCEPTION

TOWARDSBAJAJ TWO WHEELERS”

Prepared by :-

Mehul RasadiyaEnrolment No.:-

127220592042

Sub. - CB

INTRODUCTION

This research report totally based on consumer perception towards the BAJAJ two wheelers.

BAJAJ is very popular brand in two wheelers segment.

Researcher want to find out actual perception of consumer towards the BAJAJ two wheelers so that researcher conduct this research report.

COMPANY PROFILE

 Basic information

 Bajaj Auto Ltd.

   ROC registration number Nov-56      

               

  Incorporation year 1945        -              Ownership   Bajaj Group      -              Main activity   Motorcycles      -            

  Subsidiaries  

Bajaj Allianz General Insurance Co. Ltd.    

     

Bajaj Allianz Life Insurance Co. Ltd.    

      Bajaj Auto Holdings Ltd.    

FOUNDERS PROFILE

Boards of directors / key personnel

V P BajajCH &MD

Vikas Bajaj Jt.MD

Gopal K GroverDirector

S P Bajaj

Director

Subash BajajDirector

Raj KrishnanDirector

Geetikasecretary

Ekta Bajaj Director

K K khetapalManager(Accounts)

Rahul bajaj CH

Madhur bajajVice CH

Rajeev BajajMD

Sanjiv bajajExec. Director

ECO-FRIENDLY

BAJAJ is committed to protecting the environment. The company’s manufacturing facilities at pune have state of the art facilities and air pollution control measures.

CONSUMER BEHAVIOR

Consumer behavior refers to all psychological, social and physical behavior of all potential behavior of all potential consumers as they become aware of, evaluate, purchase, consume and tell others about products and services.

PERCEPTION

“Perception can be defined as the process of selection ,organization and interpretation of stimuli into a meaningful and coherent picture of the world .”

Research

Methodology

STATEMENT OF THE PROBLEM

Find the consumers perception towards BAJAJ vehicles.

OBJECTIVES OF THE STUDY

To determine the consumers perception towards BAJAJ vehicles.

To know the respondents problems towards BAJAJ vehicles.

To suggest solution to those problem.

To understand their reaction of the respondents towards BAJAJ vehicles in terms of awareness, perception & level of satisfaction.

To find out the level of dis-satisfaction.

SAMPLE FRAME

Sample size : 30

Method : Non Random Sampling (Convince Sampling)

Unit : Various areas of Amreli which as followArea Respondents

Bansidhar Society 5

Sahajanand Society 7

Brahman Society 4

Om nagar 6

Jalaram nagar 8

Total 30

LIMITATIONS OF THE STUDY

The study has been conducted only in Amreli

A conclusion is based on assumption.

The time selected for the study was short otherwise a more in depth study could have been made.

RESEARCH INSTRUMENT

DATAInterpretation

Sex No of respondents Percentage

Male 22 73%

Female 8 27%

Total 30 100%

No. of respondents according to sex

73%

27%

SexMale Female

1

Number of respondents and their percentages According to age group

Sl. No Age Group No. Of Respondents Percentage

1 18-25 10 33%2 25-30 9 30%3 30-35 6 20%4 35-40 3 10%5 40 & above 2 7%Total 30 100%

2

Table showing no of respondents according occupation

Sl. No Occupation No of respondents Percentage

1 Businessman 5 17%4 Student 10 33%5 Employed 11 37%6 Housewife 4 13%Total 30 100%

3

No. of Respondents According to income

Sl. No Occupation No. of Respondents percentage

1 Below rs. 1,00,000 3 10%

2Rs. 1,00,000 - Rs. 1,50,000

6 20%

3 Rs. 1,50,000 - Rs.2,00,000 5 17%

4 Rs.2,00,000 and above 16 53%

Total 30 100%

10%

20%

17%

53%

IncomeBelow 100000 100000-150000 150000-200000 200000 & Above

4

No. of Respondents who are aware of Bajaj vehicle

Awareness No. of Respondents Percentage1 30 1002 0 0Total 30 100

5

Ownership of various BAJAJ vehicles by the respondents

Sl. No Vehicles No. of Respondents Percentage1 Kristal 9 30%2 Pulsar 4 13%3 Ct 100 2 07%4 Discover 11 37%5 Platina 4 13%6 Others 0 0%Total 30 100%

6

Preference of colors by respondents

Sl no. Color Of The Respondents Percentage1 Red 6 20%2 Black 8 27%3 White 3 10%4 Blue 9 30%5 Other 4 13%Total 30 100%

20%

27%

10%

30%

13%

ColorRed Black White Blue Others

7

How often respondents face problem with BAJAJ vehicles

Sl no. problem Of The Respondents

Percentage

1 Frequently 4 13%2 Often 15 50%3 Very rare 11 37%4 Never 0 0%Total 30 100%

8

Opinion of respondents towards after sales services

Sl no. OpinionOf The Respondents

percentage

1 Excellent 4 13%2 Good 9 30%3 Satisfactory 10 33%4 Not Satisfactory 7 24%Total 30 100%

13%

30%

33%

24%

After Sales Service

Excellent Good Satisfactory Not Satisfy

9

Expectation of mileage by customers

Si no. Mileage Of The

RespondentsPercentage

1 20 -35 km/hr 0 0%2 35 -45 km/hr 5 17%3 45 – 60 km/hr 11 37%4 60 & above 14 46%Total 30 100%

10

Eco-friendliness

Awareness No. of Respondents Percentage

Yes 20 66No 7 24Can’t say 3 10Total 30 100

66%

24%

10%

Eco-FriendlinessYes No Can't say

11

Perception of the respondents about the price of BAJAJ

Sl. No Price Of The Respondents Percentage1 Reasonable 16 53%2 Expensive 4 13%3 Highly exp 1 04%4 Can’t say 9 30%Total 100 100%

12

The factors that affect consumers purchase decision

Sl no. Vehicles Of The Respondents Percentage1 Need 16 53%2 Self esteem 0 0%3 Advertisement 6 20%4 Style 5 17%5 Brand name 2 7%6 Availability 1 3%7 Other 0 0%Total 30 100%

13

Opinions of customers regarding quality

Sl no. Opinion Of The RespondentsPercentage

1 Excellent 3 102 Good 10 333 Satisfaction 14 474 Not Satisfaction 3 10 Total 30 100

14

Satisfaction levels of consumers towards BAJAJ vehicle.

Sl no. Opinion Of The RespondentsPercentage

1 Highly Satisfied 7 24%2 Satisfied 20 66%3 Dissatisfied 3 10%4 Highly Dissatisfied 0 0%Total 30 100%

15

FINDINGS

Majority of the respondents are interested to purchase BAJAJ bikes and are in the group of 18-25 so it’s best segment BAJAJ.

Most of the respondents belong to the male category.

Employed persons & Student are the main consumers of the BAJAJ bikes.

Most of the respondents belong to Rs.2, 00,000 and above income group.

Most of the respondents are aware of BAJAJ bikes are eco-friendly.

Highest respondents expects 60 and above mileage.

FINDINGS

Major of the respondents think that prices of BAJAJ bikes are reasonable.

It is seen that majority of the respondents buy BAJAJ bikes for need.

It is observed that most of the respondent are satisfied with the bikes

RECOMMENDATIONS

More stylish with attractive features.

Different models BAJAJ bikes can be introduced, with better comfort, speed and power.

diverse advertisement in order to reach the right people at right time.

BAJAJ vehicles should be made cheaper without Compromising with the quality,

More bikes should be introduced having more mileage capacity like other brands of bike such as TVS, Hero, Honda etc.

CONCLUSION