Remove'em - Google Penalty Recovery and the First 48 Hours

Post on 24-Jun-2015

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description

This presentation covers the roles and responsibilities that should be assigned if you receive a Google Penalty for Unnatural Links, or if you are impacted by Google's Penguin Update. Remove'em is a CRM style platform to help you identify and remove bad backlinks pointing to your website, create and manage a disavow file, and prepare supporting documentation for obtaining a successful reconsideration request. Full service options are available to provide clients with assistance at any step of the process.

Transcript of Remove'em - Google Penalty Recovery and the First 48 Hours

The First 48 HoursResponding to Manual Penalties to Minimize Losses

Tel: 888-906-2058 www.removeem.com Twitter: @Removeem

Assign Responsibility

• Team Leader / SEO Manager

• Collect Link Data

• Review Link Data

• Outreach to Webmasters

Tel: 888-906-2058 www.removeem.com Twitter: @Removeem

Team Leader

• Halt vendor and team efforts on unnatural linking• Open Remove’em Account• Review and Submit Disavow Report• Writing Reconsideration Requests• Coordinate Team efforts

Tel: 888-906-2058 www.removeem.com Twitter: @Removeem

Collect Link Data

• Download from all major sources– Moz & Ahrefs included– Majestic Integration– Google & Bing Webmaster Tools– Yandex– Webmeup– Blekko

• Merge Data• Upload into Remove’em (csv files)

– Subscriptions get unlimited uploads– Lifetime accounts get 1 upload

Tel: 888-906-2058 www.removeem.com Twitter: @Removeem

Tel: 888-906-2058 www.removeem.com Twitter: @Removeem

Review Link Data

Tel: 888-906-2058 www.removeem.com Twitter: @Removeem

What is a Bad Link?

• Anchor Text• Content Type• Link Network• Domain Name Indicators• Disavow History

Tel: 888-906-2058 www.removeem.com Twitter: @Removeem

http://www.removeem.com/top-100-disavowed-domains.php

Outreach to Webmasters

• Use templates provided, or contact us to add new templates.• Select the domain to contact, choose template, and

email address and submit• If contact information isn’t available, skip or “hunt”

Tel: 888-906-2058 www.removeem.com Twitter: @Removeem

Outreach to Webmasters

Tel: 888-906-2058 www.removeem.com Twitter: @Removeem

Export Data

Tel: 888-906-2058 www.removeem.com Twitter: @Removeem

Ideal Timeline

Day 1 – Collect Link Data, Review, and Disavow

Day 2 – Contact for Removals and Recon Request

Day 3 until respond – Continue Removal effort

Rinse and Repeat

Tel: 888-906-2058 www.removeem.com Twitter: @Removeem

The First 48 HoursResponding to Manual Penalties to Minimize Losses

Tel: 888-906-2058 www.removeem.com Twitter: @Removeem