Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Business PresentationsBusiness Presentations

• Speaking vs. Writing• Types of Presentations• Purpose• Audiences• Contents Selection• Visuals and Language• Transitional Language

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Speaking Requires ... Speaking Requires ... (I)(I)

• Simpler Vocabulary“air support” “bombing”“energetic disassembly” “explosion”“rapid oxidation” “fire”

“during the course of” “during”“small number of” “few”“in the event that” “if”

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Speaking Requires ... Speaking Requires ... (II)(II)

• Shorter SentencesIn the majority of instances, component

failure was caused by cigarette smoke.

Cigarette smoke has frequently caused component failure.

Frequently, cigarette smoke caused component failure

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Speaking Requires … Speaking Requires … (III)(III)

• Explicit TransitionsFirst …, Second …, then …Now let’s move to …As I said earlier …I’d like to begin by …Let’s remind ourselves of the …I’d like to finish by …

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Speaking Requires… Speaking Requires… (IV)(IV)

• Repetition for Emphasis & SummarisingSee your good times come to color in

minutes: pictures protected by an elegant finish, pictures you can take with an instant flash, pictures that can be made into beautiful enlargements.

Murtz Rent-a-car is first in reliability, first in service, and last in customer complaints.

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Speaking Requires… Speaking Requires… (V)(V)

• Visual Aids -Graphs & Tables-3D Objects-Computer Projections-Videos

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Delivery of Delivery of PresentationPresentation

• You check some notes• You memorise it completely• You read a text as you present

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Purpose of Purpose of PresentationPresentation

• To Entertain • To Persuade • To Inform

• What do they need to know

• How much do they need to know

• What will be the consequences

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Presentation Presentation Audiences Audiences

• Why are they here?• What interests do they have in the

talk?• How much do they know about

the presentation’s topic?• How many are coming?• Is this the only presentation?

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Who are the Who are the Audiences?Audiences?

• Academic vs. Non-academic• Managers vs. Subordinates• Experts vs. Non-experts• Native Speakers vs. Non-native• International and Mixed

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Presenting to PersuadePresenting to Persuade

• Needs

• Wants • Desires

• Economic Security

• Social and Professional Approval

• Protection• Aesthetic

satisfaction

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Presenting to PersuadePresenting to Persuade

• Appeals • Emotional• Rational

• Direct• Indirect

Would you like to become a Celebrity?

Are you making money?

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Structure of Structure of Persuasive Persuasive

PresentationsPresentations• Opening• Intensification of Need and Desire• Supporting with Proof• Closing

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Persuasive OpeningsPersuasive Openings

• DirectOur new Top Quality razor blades

give a closer, cleaner shave than any others on the market

• IndirectDo your customers ask for blades

that give a closer, cleaner shave?

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Need & Desire Need & Desire IntensifiedIntensified

• Use either emotional or logical appeals to show how their needs are satisfied

• Step ahead of the listener’s objections and incorporate answers into your presentations

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Supporting ProofSupporting Proof

• Visual exhibits• Demonstrations• Testimony of users• Examples of experience• Statistics of productivity

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Closing PresentationsClosing Presentations

• Summarise the advantages for the audience.

• Avoid negative attitudes suggesting a trial or consideration period.

• Try to arrange for another meeting at a later date.

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Presenting to InformPresenting to Inform

• Reporting• Summarising• Giving Instructions• Communicating Processes• Describing Mechanisms• Defining Policies• Analysing a Situation

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Transitional LanguageTransitional Language

• Introductory• Sign-posting• Starting• Moving on• Clarifying• Visual reference• Develop a point• Back reference

• Deal with questions

• Giving Examples• Concluding • Conjunctions• Adverbs• Prepositions

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Visuals and LanguageVisuals and Language

• Refer to the virtual campus for a detailed appendix with the expressions.

• Available in the “Additional Information” folder.

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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DeliveryDelivery

• Appear as Self-Confident• Capture the Interest & Attention• Look at the Audience• Show Enthusiasm• Speak Clearly & Use intonation• Stand Naturally & Avoid Toying• Close, don’t just stop speaking