Post on 17-Oct-2014
description
a digital marketing agency
Social media is an umbrella term that encompasses activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.
What is social media
Social Media Prism
Source: thecoversa.onprism.com
6 out of 10 Hong Kongers are Facebook users. Such penetra@on rate has surpassed the US, UK and Japan.
Source: appledaily.com
Do You Know
Do You Know
Source: h7p://www.slideshare.net/mzkagan/what-‐the-‐>-‐is-‐social-‐media-‐one-‐year-‐later
Do You Know
Over 6 billion hours of video are watched each month on YouTube 50% more than last year
Source: h7p://www.slideshare.net/mzkagan/what-‐the-‐>-‐is-‐social-‐media-‐one-‐year-‐later
Why do we care? what are the opportuni@es lying within this vast ocean of social media?
It’s supposed to be a DIALOGUE, NOT A MONOLOGUE
Source: h7p://www.slideshare.net/mzkagan/what-‐the-‐>-‐is-‐social-‐media-‐one-‐year-‐later
Incorpora@ng social media into your business plan is like cas@ng
a wide net, what you get is something called BIG DATA.
Source: h7p://librariangoddess.wordpress.com/
A social media marke.ng approach is not universally effec.ve. Every digital marke@ng plan should start with defining your success metrics (KPI) Number of people who filled in the “get more info” form. Number of new customers/sales. Reduction in support costs. Number of minutes a day we are nice to customers. Number of influential people who tweet something about us. Number of people who used a specific coupon that is associated with this campaign. Number of influential blogs that linked to us. Number of features suggested by users that we actually implement. Number of repeating, unique visitors. Increase in Pagerank. Number of people in a specific location/ demographic who follow us on Weibo. Number of things we discovered about customers that we never knew before!
3Vs
Source: www.datasciencecentral.com
Just because there are opportuni@es out here doesn’t mean everyone has the ability to capture them.
Source: www.keepcalmkeepfunny.com
Source: www.heleneblowers.info
Engage customers on social media plaIorms and listen to them.
Success Metrics Goal As implemented by…
• Amount of good sugges.ons that your company hadn’t thought of
• Amount of the
above that your company actually implements
• N amount of sugges.ons collected per month and N amount that you actually implements
Increase sa@sfac@on
Source: h7p://www.conexioncentral.com
Giving campaign par.cipants printable vouchers so that actual usage can be easily tracked.
Success Metrics Goal As implemented by…
• Monthly sales • Monthly store traffic
• SN monthly sales • N% increase in store
traffic over the pre-‐promo.on period.
Boos@ng online sales
Oreo’s Daily Twist is a 100-‐day campaign to celebrate the brand’s 100th anniversary. In those 100 days, Oreo gained an addi@onal 1 million users. Facebook interac@ons went up 195%.
Story of brand exposure
Imagine walking into a bookstore and an employee tells you about a book that your friend is reading.
OpenGraph
more tailored, more targeted, more effec.ve.
Source: insidefacebook.com Source: facebook.com
Return on Investment
Digital Ac.on
Digital Interac.on Sales WOM RECO More
Sales
Return on Influence Return on Interac.on
stop thinking “campaigns” start thinking “conversa@ons” Social media is not a solu.on that can solve all of your business problems. But they do help achieve these goals, when used wisely: 1. Public rela.ons 2. Loyalty building 3. Customer acquisi.on
Room 3002, 30/F Enterprise Square Three,39 Wang Chiu Road, Kowloon Bay, Kowloon, Hong Kong
Tel: +852 2754 2299Fax: +852 2754 2999mail: info@prizmm.com
a subsidiary of Legend World Technology Development Limited
contact us
prizmm.com
https://www.facebook.com/prizm.digital