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INTRODUCTIONINTRODUCTION
MEANING OF MARKETING MANAGEMENT:MEANING OF MARKETING MANAGEMENT:
Man is a social animal. Human needs and wants are safe for inter play of various socialMan is a social animal. Human needs and wants are safe for inter play of various social
forces. Marketing evolves through this peculiar social system. It involves relation ship among theforces. Marketing evolves through this peculiar social system. It involves relation ship among the
member of society. It help-s business enterprises to estimate consumer demo and procedure formember of society. It help-s business enterprises to estimate consumer demo and procedure for
their satisfactory consumption.their satisfactory consumption.
It helps in anticipating customer demand and creative satisfy customer through conection,It helps in anticipating customer demand and creative satisfy customer through conection,
production, promotion and physical distribution of goods and services in socially relevantproduction, promotion and physical distribution of goods and services in socially relevant
exchange process.exchange process.
What is Marketing?
Marketing deals with identifying and meeting human and social needs. One of the
shortest definitions of marketing is Meeting needs profitably!. "or #xample$
%hen &ony recogni'ed people were in want of a play station it has designed.
(illettee launched its Mach III ra'or.
)oyota launched *exus automobile.
)he manufacturers were very busy with orders because they had designed the right product based
on careful marketing home work.
Definition:Marketing is an organi'ational function and a set of processes for creating,
communicating and delivering value to customers and for managing customer relationships in
ways that benefit the organi'ation and its stake holders.!
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----+merican Marketing +ssociation
+merican Marketing +ssociation defines marketing as a the performance of business activities+merican Marketing +ssociation defines marketing as a the performance of business activities
that direct flow of goods and services from the producers to the customers or end user!. )histhat direct flow of goods and services from the producers to the customers or end user!. )his
definition seems some what narrow because of it emphasis on flow of products that have alreadydefinition seems some what narrow because of it emphasis on flow of products that have already
been produced.been produced.
Whih are to !e "arkete#?
Marketing people are involved in marketing types of entities$
Goods$ "ood products, ars, /efrigerators, )0s...s
Services$ +ccountants, 1ankers, *awyers, #ngineers, 2octors, &oftware 3rogrammers4
Events$ )rade shows, +rtistic performances, company anniversaries, (lobal events like
Olympics, %orld up44.
Experiences$ &pending a week at a baseball camp playing with some retired greats,
paying to conduct hicago &ymphony Orchestra for 5 minutes4..
Persons$ elebrity marketing like +rtists, Musicians, #O6s, 3hysicians.
Places$ ities, &tates, /egions, and whole nations compete actively to attract tourists,
factories, company head 7uarters and new residents.
Properties$ 3roperties are intangible rights of ownership of either real or financial
property. /eal estates, Investment companies, banks are involved in marketing securities.
Organizations$ Organi'ations actively work for a strong, favorable and uni7ue image in
the minds of the target publics. ompanies spend money on corporate identity ads.
#g$ +irtel 8 #xpress yourself
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Idea 8 an idea can change your life
Information$ #ncyclopedias and most notification books market information.
Institutions, Maga'ines4.
Ideas$ 3roducts 9 &ervices are platforms for delivering some idea :1enefit;.
#g$ "riends don6t let friends drive drunk.
+ mind is a terrible thing to waste.
Importance of Marketing:
Marketing has ac7uired an important place for the economic development of the whole country.
It has also become a necessity for attaining the ob
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Increasing employment opportunities: #mployment opportunities are directly affected
by the development of marketing. &uccessful operation of marketing activities re7uires
the services of different enterprises and organi'ation such as wholesalers, retailers,
transportation, storage, finance, insurance and advertising. )hese services provide
employment to a large numbr of persons.
Protection against business slump:&uccessful operation of marketing activities creates,
maintains, and increases the demand for goods and services in the society. It results in
the increased level of production and it increases the scope and area of marketing. )his
increase, in turn, increases the national income which is beneficial to the whole society.
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O'(ECTI)E% OF T*E %TUD+
)o study the features of policies of life insurance products.
)o compare the products of public and private insurance companies.
)o differentiate the public sector and private sector through customer
)o understand the product of I=( 0>&>+ products
,
)o conduct an analysis regarding various segmentation procedures adopted in
I=( 0>&>+.
)o adopt an intensive study on various profitable segments of insurance markets.
)o bring out the segmentation policies adopted by I=( 0>&>+ for a profitable
outcomes.
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)o study about various schemes and their impact on the customer.
)o analy'e the various hardships faced by insurers.
MET*ODO-OG+
Ob
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&econdary data was collected through news papers,
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INDU%TR+ .ROFI-E
W*AT I% IN%URANCE
)he business of insurance is related to the protection of the #O=OMI 0+*@#& O" +&)&.
#very asset has a value. )he asset would have been created through the efforts of the owner. )he
asset would have been created through the efforts of the owner. )he asset is valuable to the
owner, because he expects to get some benefits form it. It is a benefit because it meets some ofhis needs. )he benefit may be an income or in some other form. In the case of a factory or a cow,
the product generated by it is sold and income is generated. In the case of a motor car, it provides
comfort and convenience in transportation. )here is no direct income. 1oth are assets and
provide benefits.
#very asset is expected to last for a certain period of time during which it will provide the
benefits. +fter that, the benefit may not be available.
)here is a life-time for a machine in factory or a cow or a motor car. =one of them will last
forever. )he owner is aware of this and he can so manage his affairs that by the end of that period
or life-time, a substitute is made available. )hus he makes sure that the benefit is not lost.
However, the asset may get lost earlier. +n accident or some other unfortunate event may destroy
it or make it incapable of giving the benefits. +n epidemic may kill the cow suddenly. In that
case, the owner and those en
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Insurance has been known to exist in some form or other since A 1. )he hinese
traders, traveling treacherous river rapids would distribute their goods among several
vessels, so that the loss from any one vessel being lost, would be partial and shared, and
not total. )he 1abylonian traders would agree to pay additional sums to lenders, as the
price for writing off the loans, in case of the shipment being stolen. )he inhabitants of
/hodes adopted the principle of general average of Bgeneral average6, whereby, if goods
are shipped together, the owners would bear the losses in proportion, if loss occurs, due
to
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*ater, were established the cooperative +ssurance in *ahore, the 1ombay *ife :originally
called the swadeshi life;, the India Mercantile, the new India and the Jupiter in Mumbai
and the *akshmi in =ew 2elhi. )hese were all Indian companies started as a result of the
swadeshi movement in the early s. 1y the year 5F, when life insurance business
was nationali'ed and the life Insurance orporation of India :*I; was formed onst
&eptember 5F, there were E companies and E5 provident fund societies transacting
life business in India. +fter the amendments to the relevant laws in , the *.I.. did
not have the exclusive privilege of doing life insurance business in India. 1y A.G.KE,
sixteen new life insurers had been registered and were transacting life insurance business
in India.
The History of Insurance in India
%o"e of the i"$ortant "i/estones in the /ife ins0rane !0siness in In#ia are:
K - )he Indian *ife +ssurance ompanies +ct enacted as the first statute to regulate
the life insurance business.
KG - )he Indian Insurance ompanies +ct enacted to enable the government to collect
statistical information about both life and non-life insurance businesses.
AG - #arlier legislation consolidated and amended to by the Insurance +ct with the
ob
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with a capital contribution of /s. 5 crore from the (overnment of India.
)he (eneral insurance business in India, on the other hand, can trace its roots to the
)riton Insurance ompany *td., the first general insurance company established in the
year G5 in alcutta by the 1ritish.
Life Insurance a Basic Need
*ife insurance is a contract providing for payment of a sum of money to the person assured or,
failing him, to the person entitled to receive the same, on the happening of certain event.+ family
is generally dependent for its food, clothing and shelter on the income brought in at regular
intervals by the bread winner of the family. &o long as the he lives and the income is received
steadily, that family is secure but should death suddenly intervene the family may be left in a
very difficult situation and sometimes, in stark poverty.
@ncertainty of death is inherent in human life. It is this uncertainty that is risk, which gives rise
to the necessity for some form of protection against the financial loss arising from death
insurance substitutes this uncertainty by certainty.
Fe1 A#2antages of -ife Ins0rane
3, It is s0$erior to an or#inar& sa2ings $/ans:
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)his is so because unlike other saving plans, it affords full protection against risk of death. In
case of death, the full sum assured is made available under a life assurance policy whereas under
other savings schemes the total accumulated savings alone will be available. )he latter will be
considerably less than the sum assured, if death occurs during early years.
4, Ins0rane eno0rages an# fores thrift:
+ savings deposit can be too easily withdrawn. Many may not be able to resist the temptation of
using the balance for some less worthy purpose. On the other hand, the payment of life insurance
premiums becomes a habit and comes to be viewed wit the same seriousness as the payment of
interest on a mortgage. )hus insurance, in effect brings about compulsory saving.
5, Eas& sett/e"ent an# $rotetion against re#itors:
)he life assured can name a person or persons to whom the policy moneys would be payable in
the event of his death. )he proceeds of a life insurance policy can be protected against. )he
claims of the creditors of the life are assured by effecting a valid assignment of the policy. +
married women6s property act policy constitutes a trust in favor of the wife and children and no
separate assignment is necessary. )he beneficiaries are fully protected from creditors except to
the extent of any interest in the policy retained by the assured.
6, A#"inistering the /ega& for !enefiiaries:
It often happens that a provision which a husband or father has made through insurance is
7uickly lost through speculative or unwise investment or by unnecessary expenditure on
luxuries. )hese contingencies can be provided against in the case of insurance. )he policyholder
can arrange that in the in the event of his death the beneficiary should receive, instead of a single
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sum :a;. payment of the net claim amount by e7ual installments over a specified period of years,
or :b;.payment of the claim amount by smaller monthly installments over the selected period
followed by a lump sum at the end thereof.
7, Rea#& "arketa!i/it& an# s0ita!i/it& for 80ik !orro1ings:
+fter an initial period, if the policy holder finds him unable to continue payment of premiums he
can surrender the policy for a cash sum. +lternatively he can tide over a temporary difficulty by
taking loan on the sole security of the policy without delay. "urther a life insurance policy is
sometimes acceptable as security for a commercial loan.
9,Ta re/ief:
"or computing income tax :especially in India the Indian income tax act; follows deduction from
income tax payable, a certain percentage of a portion of the taxable income of individuals which
is diverted to payment of insurance premiums. %hen this tax relief is taken into account it will
be found that the assured is n effect paying a lower premium for his insurance.
*o1 Ins0rane Works
)he mechanism of insurance is very simple. 3eople who are exposed to the same risks come
together and agree that, if any one of the members suffers a loss, the others will share the loss
and make good to the person who lost. +ll people who send goods by ship are exposed to the
same risk related to water damage, ship sinking, piracy, etc. those owning factories are not
exposed to these risks, but they are exposed to different kinds of risks like, fire, hailstorms,
earth7uakes, lightening, burglary, etc. like this, different kinds of risks can be identified and
separate groups, made including those exposed to such risks. 1y this method, the risk is spread
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among the community and the likely big impact on one is reduced to smaller manageable
impacts on all.If a Jumbo Jet with more than A5 passenger6s crashes, the loss would run into
several crores of rupees. =o airline would be able to bear such a loss. It is unlikely that many
Jumbo Jets will crash at the same time. If airline companies flying Jumbo Jets, come
together into an insurance pool, whenever one of the
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because they are protected from the conse7uences of the loss that may be caused by the
accident or fortuitous event. Insurance, thus, in a sense protects the capital in industry and
releases the capital for further expansion and development of business and industry.
)he very existence of risk that is, uncertainty concerning the future, is a severe handicaps
in economic activities. Insurance removes the fear, worry and anxiety associated with this
future uncertainty and thus encourages free investment of capital in business enterprises
and promotes efficient use of existing resources.
)hus insurance encourages commercial and industrial development and there by
contributes to a vigorous economy and increased national productivity.
3resent day organi'ation of industry, commerce and trade depend entirely on insurance
for their operation, banks and financial institutions lend money to industrial and
commercial undertakings only on the basis of the collateral security of insurance. =o
bank or financial institution would advance loans on property unless it is insured against
loss or damage by insurable perils.
Insurers are closely associated with several agencies and institutions engaged in fire loss
prevention, cargo loss prevention, cargo loss prevention, industrial safety and road safety.
1efore acceptance of a risk, insurers arrange survey and inspection of the property to be
insured, by 7ualified engineers and other experts.
)he ob
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useful part in accident prevention as valuable technical advice is provided in respect of
plant and machinery.
Insurance ranks with export trade, shipping and banking services as earner of foreign
exchange to the country. It helps to earn foreign exchange and represent invisible exports.
*ist of Insurance ompanies *isted in 2ifferent >ears
*ist of *ife Insurance ompanies
A K KA..K
/oyal &undaram +lliance Insurance
ompany *imited
L A KA..K
/eliance (eneral Insurance ompany
*imited.
5 F L.K.K
I""O )okio (eneral Insurance o.
*td
F G KK..K
)+)+ +I( (eneral Insurance
ompany *td.
E A K.5.K
1a
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E *imited
K AK L..K
E
"uture (enerali India Insurance
ompany *imited
K AL F..K
E
@niversal &ompo (eneral Insurance
ompany *td.
KK K A..K
K
/eliance *ife Insurance company *td.
KA KK L.5.K
K
+viva *ife Insurance o. India 3vt.
*td.
KL KE F.K.KL
&ahara India Insurance ompany *td.
K5 KG E..K
5
&hriram *ife Insurance ompany *td.
KF A L.E.K
F
1harti +N+ *ife Insurance ompany
*td.
KE AA L..K
E
"uture general Indai life Insurance
o.*td
KG A5 .K.K
E
I21I "ortis *ife Insurance ompany
*td.
K AF G.5.K
G
anara H&1 Oriental 1ank of
ommerce *ife
Insurance ompany *td.
A AG KE.F.K
G
+egon /eligare *ife Insurance
ompany *td.
A L KE.F.K
G
2*" 3ramerica *ife Insurance
ompany *td.
17
http://www.apollodkv.co.in/http://www.irdaindia.org/www.fg-general.inhttp://www.irdaindia.org/www.fg-general.inhttp://www.universalsompo.com/http://www.universalsompo.com/http://www.avivaindia.com/http://www.avivaindia.com/http://www.saharalife.com/http://www.shriramlife.com/http://www.bharti-axalife.com/http://www.bharti-axalife.com/http://www.idbifortis.com/http://www.idbifortis.com/http://www.canarahsbclife.com/http://www.canarahsbclife.com/http://www.canarahsbclife.com/http://www.aegonreligare.com/http://www.aegonreligare.com/http://www.dlfpramericalife.com/http://www.dlfpramericalife.com/http://www.apollodkv.co.in/http://www.irdaindia.org/www.fg-general.inhttp://www.irdaindia.org/www.fg-general.inhttp://www.universalsompo.com/http://www.universalsompo.com/http://www.avivaindia.com/http://www.avivaindia.com/http://www.saharalife.com/http://www.shriramlife.com/http://www.bharti-axalife.com/http://www.bharti-axalife.com/http://www.idbifortis.com/http://www.idbifortis.com/http://www.canarahsbclife.com/http://www.canarahsbclife.com/http://www.canarahsbclife.com/http://www.aegonreligare.com/http://www.aegonreligare.com/http://www.dlfpramericalife.com/http://www.dlfpramericalife.com/7/23/2019 prasad barthi exa.docx
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*ist of (eneral Insurance ompanies
KA 5.E.K
K
holamandalam (eneral Insurance
ompany *td.
K. KL KE.G.K
K
#xport redit (uarantee orporation *td.
A. K5 KE.G.K
K
H2"-hubb (eneral Insurance o. *td.
A KE.F.K
G
1harti +xa (eneral Insurance ompany *td.
K L 5.K.K
G
/ahe
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-IFE IN%URANCE COR.ORATION OF INDIA =-IC>- *ife Insurance orporation of India
is a P government held 3ublic &ector ompany. 1eing the first to be established *I is the
forerunner in the *ife Insurance &ector. )he market share for "> K5-F was E.EP.
KOTAK MA*INDRA O-D MUTUA- - otak Mahindra O*2 Mutual is a EL$KF K5-F was .LP.
A)I)A -IFE IN%URANCE INDIA- +viva *ife insurance is a EL$KF K5-F is .GP.
MET-IFE INDIA- Met*ife India is a EL$KF
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'A(A( A--IAN@ -IFE IN%URANCE COM.AN+- 1a K5-F was .P.
TATA AIG GROU.- )+)+ +I( group is a EL$KF Joint 0enture between )ata (roup and +I(. It
belongs to the private sector. )he company was registered on KKK. )he market share for
"> K5-F was .5P.
%A*ARA INDIA -IFE IN%URANCE COM.AN+ -TD < "irst %holly Indian Owned 3rivate
*ife Insurance ompany. )he ompany commenced operations from Ath October KL. )he
market share for "> K5-F was . P.
%*RIRAM -IFE IN%URANCE COM.AN+ -TD- &hriram *ife is a recent entrant into the
life insurance sector it is a EL$KF
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approach from (ovt. of India and due to the upward trends in Indian economy and share market.
More
)he Indian *ife insurance sector will register a high growth rate in the future years to come says
the report prepared by "itch /atings. )his will be due to the innovative products, better
distribution network, better services coupled with other never-before changes that have taken
place in the insurance sector. )he report laid stress on branding, customer service and tailor made
products that will assume importance besides information technology that will become vital to
bring down costs in the future. +lso data warehousing, ensuring effective cross selling will
grown in importance to exploit the largely unexploited market.
In "> K5-F, the Indian *ife insurance industry saw a growth of L.F P. )his rally is expected
to continue as people reali'e the importance of risk management.
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COM.AN+.ROFI-E
*istor& of 'harti AA -ife Ins0rane
'harti AA -ife Ins0raneis a
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Indoor
handigarh
0adodra
1hubneshwar
Jaipur
Mohali (uwahati
0ision
)o be a leader and the preferred company for financial protection and wealth management in
India
%trateg&
)o achieve a top 5 market position in India through a multi-distribution, multi-product
platform
)o adapt +N+Qs best practice blueprints as a sound platform for profitable growth
23
'rofessiona!is#
Tea# (&irit Inno%ation
)a!ues
Inte*rity'ra*#atis#
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)o leverage 1hartiQs local knowledge, infrastructure and customer base
)o deliver high levels of shareholder return
)o build long term value with our business partners by enhancing the proposition to their
customers
)o be the employer of choice to attract and retain the best talent in India
)o be recogni'ed as being close and 7ualified by our customers
'harti Gro0$
'harti Airte/ -t#
1harti +irtel *td is one of +siaQs leading telecommunications service providers. )he ompany is
India6s largest integrated telecom company in terms of customer base and offers Mobile
&ervices, "ixed *ine services, 1roadband 9 I3)0, 2)H, *ong 2istance and #nterprise services.
+irtel also offers mobile services in &ri *anka on a state-of-the art A.5 ( network.
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1harti )ele)ech *td
1harti )eletech is India6s leading telecom 9 allied 3roducts ompany. It is one of the largest
manufacturers of landline telephones in the world. %ith a strong distribution network across the
country, the company is also the primary distributor of I) and )elecom products from
international brands such as Motorola, 1lackberry, )homson, 3olycom, )ranscend, and
*ogitech.
)elecom &eychelles *td
+ subsidiary of 1harti, )elecom &eychelles *td provides comprehensive telecom services
including A( mobile services in &eychelles, under the B+irtel6 brand.
omviva )echnologies *td
omviva is the leading provider of integrated 0+& solutions for mobile operators in emerging
markets. +mong the top A global providers of integrated 0+& solutions in rapidly growing
markets, omviva has deployed solutions for over mobile operator customers in over G
countries worldwide.
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"ield"resh "oods 3vt. *td.
"ield"resh "oods 3vt. *td., is a venture between 1harti #nterprises and 2el Monte 3acific
*imited, to offer fresh and processed fruits and vegetables in the domestic as well as
international markets, including #urope and the Middle #ast.
1harti /etail 3vt *td
1harti /etail is a wholly owned subsidiary of 1harti #nterprises. 1harti /etail operates a chain
of multiple format stores that offer consumers affordable prices, great 7uality and wider choice.
)he company6s neighbourhood format stores operate under the R#asydayR brand and the compact
hypermarket format under the #asyday market! brand.
1harti +N+ (eneral Insurance ompany
1harti +N+ (eneral Insurance is a
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KE and offers a full suite of general insurance solutions to meet the needs of businesses and
individuals alike.
1harti +N+ *ife Insurance ompany
1harti +N+ *ife Insurance ompany *td is a
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entum *earning *imited
entum *earning *imited provides end-to-end learning and skill-building solutions to several
large corporate. It provides solutions that impact business performance through enhanced
employee productivity, customer profitability and effective talent transformation.
Jersey +irtel *td
Jersey +irtel, a subsidiary of 1harti, offers world-class mobile services in Jersey :hannel
Islands; over its full K(, A( and H&23+ enhanced network. )he ompany brings market-
leading products and services to its customers under +irtel-0odafone brand.
1harti "oundation
1harti "oundation was set up in K, with the vision, )o help underprivileged children and
young people of our country reali'e their potential!. It aims to create and support programs that
bring about sustainable changes through education and the use of technology and information.
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1harti /ealty
1harti /ealty *imited is a young, vibrant and dynamic realty company with expanding interests
in commercial, retail and residential real estate. 1harti /ealty aims to be amongst the most
admired real estate players in India and aspires to attain highest degree of customer trust through
superior product design and maintaining an uncompromising stand towards environmental
responsibility, ethics and safety
1harti Infratel
1harti Infratel, a wholly owned subsidiary of 1harti +irtel, provides passive infrastructure
services on a non-discriminatory basis to all telecom operators in India. 1harti Infratel also holds
approximately LKP stake in Indus )owers, a
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1harti +irtel *td is India6s leading provider of telecommunications service. )he company has L
distinct 1usiness divisions- mobile and telephone services, broadband services, long distance
services and enterprise services,
'harti Te/eteh -t#
1harti )eletech *td manufactures and exports world-class telecom e7uipment under the brand
B1eetel6.
Te/eo" %e&he//es -t#
)elecom &eychelles ltd provides telecom services in &eychelles, under the brand B+irtel6.
'harti AA -ife Ins0rane
1harti +N+ *ife Insurance is a
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Fie/# Fresh Foo#s .2t -t#
"ield "resh "oods 3vt *td is 1harti6s 0enture with #* /othschild (roup owned #*/O holding
India *td., to export fresh +gricultural products exclusively to markets in #urope and @&+.
AA
+N+ (roup is a worldwide leader in "inancial 3rotection. +N+Qs operations are diverse
geographically, with ma
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'right stars
)his is a regular premium unit-linked insurance policy, which, which offers you the twin
benefits of protecting your loved ones and creating wealth for them over the desired period.
+s a caring parent, you want only the best for your child. +s your child grows, his aspirations
will grow too and so will your responsibilities. %hether it6s higher studies abroad, a grand
wedding or a comfortable home 4 you can now ensure that your child is always one step
ahead
>ou can fulfill all the dreams you have for your child, and give him what he deserves. + bright
futureU
)he plan also offers the flexibility to make modifications, depending on the changing needs of
your child. +s his dreams grow, the plan will grow too4 so financial hurdles will never come
in the way of his growing dreamsU %ith 1harti +N+ *ife 1right &tars,
32
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%$ot
%0raksha
Intro#0tion
&pot &uraksha is a unit liked insurance product, which offers you an instant insurance protection
and benefit of wealth creation in the long-term.
Main A#2antages of %$ot %0raksha
@nderstand the product$:/ead and understand the product brochure;
+nswering the simple health related 7uestions, &ign up the simple application form, submit
photograph, proofs for identity, address and age.
+ cover note is issued to policy holder and insurance cover starts instantly.
33
.ara"eter E/igi!i/it&
Mini"0" age at entr& 3 &ears
Mai"0" age at entr& B &ears "in0s $o/i& !enefit $erio# hosen,
E,G: for $o/i& !enefit $erio# of 3B &ears the
"ai"0" age at entr& is 75 &ears,
Mai"0" age at "at0rit& B &ears
Mini"0" $re"i0" Rs,37 $,a, for ann0a/ se"i
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P allocation of premium- "ull allocation of premium to the Investment "und, according to
policy holder choice from Kndyear onwards.
+ guaranteed special addition e7ual to AP of annuali'ed premium in the first policy year is
added in the policy fund at maturity or death, which is earlier.
.ARAMETER E-IGI'I-IT+
Mini"0" age at entr& 7 &ears
Mai"0" age at entr& 77 &ears
Mai"0" age at "at0rit& B &ears
Mini"0" $re"i0" Rs, 34 $,a
.re"i0" Mo#es Ann0a/ %e"i
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3olicy holder choose the age at which heshe would like to retire :vesting age;, which
determines your premium paying term. +lternatively you can opt for single premium
payment.
.ARAMETER E-IGI'I-IT+
Mini"0" age at entr& 3 &ears
Mai"0" age at entr& B &ears
Mini"0" age at 2esting
Mai"0" age at 2esting
67 &ears
&ears
.re"i0" "o#es %ing/e $a& &ear/& *a/f
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.ARAMETER E-IGI'I-IT+
Mini"0" age at entr& &ear
Mai"0" age at entr& 9 &ears =For #eath !enefit o$tion A>
77 &ears =For #eath !enefit o$tion !>
Mat0rit& age &ears =for #eath !enefit o$tion A>
B7 &ears =for #eath !enefit o$tion '>
.o/i& !enefit $erio# &ear /ess age at entr& =for #eath
!enefit o$tion A>
B7 &ears /ess age at entr& =For #eath
!enefit o$tion '>
.re"i0" $a&a!/e $erio# +ear/& *a/f
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K. )he sum of sum assured and the policy fund value as on the date of intimation of death
will be paid.
F0t0re onfi#ent
"uture confident is a suitable product for you, if your ob
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&ecure confident is suitable to you if your ob
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T*EORETICA- FRAME WORK
MARKET %EGMENTATION
2ividing the market by grouping the customers with similar tastes and preferences into
one segment is called segmentation. Market segmentation is becoming increasingly important for
marketers. 2ifferent product ranges target different customers. &egmentation helps marketers
@nderstand the needs of different customers better and serve them with better value propositions
&egmentation also helps the marketers increase customer loyalty, as the marketers focus on these
smaller markets with enhanced service and 7uality futures. )o remain competitive, companies
need to develop and refine their products and services to meet he needs preferences of various
segmentation
NEED% FOR %EGMENTING MARKET%
Organi'ation used to think that if they targeted only a segment of market, the economics
would not work. )herefore, 1a
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1ut over the year, many companies have reali'ed the importance as segmentation as the
customers are becoming increasingly aware of their needs and are demanding products that
match their needs exactly for example, customer earlier used to
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Marketing divide the target market into different segments on the basis of homogeneous needs.
+lthough is it evident that no two customers are like, these customers are segmented on the basis
of a board similarity with regard to some attributes such as tastes, preferences, etc. )he marketer
then has to provide flexible solutions to the segment. &ometimes, marketers target more than one
segment when it is not economically feasible to design products and services for individual
segments. However, the focus of segment the market will be on providing enhanced service to
the customers in that particular segment to a large extent. &egmentation is also sometimes
identifying, capturing and retaining potential new markets. "or example, )ata entered the
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Nihe Marketing:
=iche marketing can be defined as the marketer6s effort to positions their product or
services in smaller markets that have similar attributes and have been neglected by other
marketers. )his smaller market
&egment when further divided into sub- segments to identify and cater to the unsatisfied needs of
a small group is called a niche. (enerally, a niche is a small segment of the market that has some
specific unsatisfied needs. )he fundamental difference between a segment and a niche is that a
segment is usually a broader marketplace where many competitors operate.
"or example in the mid-si'e car segment, we have Maruti Sen, +lto, wagon-/, )ata Indica, and
"iat 3alio, to name a few. +niche is a comparatively smaller segment like the 2M 1enetton
which will have a limited customer base because of its speciali'ed product offerings. 2iscusses
2MQs strategy in which it targeted niche markets of adults only, and also opened mother and
child stores. &aint (obain, a "rench glass ompany, has effectively carved out a niche for itself
by entering the fragmented glass market, where branded glass makers have made a fairly recent
entry. ertain other products can also be classified in to niches such as wristwatches like artier,
(ucci, Omega, )ag Heuer, #tc. "or niche marketing to be successful, a company should
understand its strengths and weakness, its customers and its competitors, the firm should also
clearly differentiate itself from its competitors. )he company should not introduce products that
compete with its own product in the market. )he company should try to enhance its product and
service offerings and develop good relations with all those concerned, so that it becomes difficult
for others to enter the industry. )he company should develop suitable marketing strategies and be
alert to new product and market opportunities.
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-oa/ Marketing:
Most marketers who have a global presence tend to offer customi'ed products to suit the
local markets. B)hink global act local6 has long been a bu''word. )he prominence of local
marketing has become so dominant that even if a product proves to be successful at the national
or global level, it may fail utterly at the local level because of unmatched local tastes and
preferences.
Mc 2onald6s entered the Indian market in F. Initially, it had burgers and other related items
on the menu which were mostly foreign to the Indian plate. )herefore, to suit the local needs of
the Indian customer Mc 2onald6s introduced Indiani'ed products such as +loo )ikka, hicken
3atties, 3anner &alsa, hicken Mexican, etc.
Market seg"entation $atterns:
2ue to the saturation of the existing markets in developed countries, many firms have
increasingly started looking at global markets, especially developing countries. Many researchers
have proposed that country segmentation be adopted to successfully serve these markets with
their products and services. ountries falling in similar macro level factors are grouped together
as homogenous markets so that they can be served more efficiently. Multinational segmentation
is also done on the basis of the new product diffusion process. )o study the new product
diffusion process, a wide range of socioeconomic, cultural and political factors are taken into
consideration. However, these factors may not be sufficient for studying the markets for
segmentation, so employing marketing mix variables in studying these patterns is a better option.
%hen international markets show similar tastes and preferences in smaller groups, they are
segmented with the help of comparative cluster analysis.
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T*E %E-ECTION OF %EGMENTATION )ARIA'-E%
Criteria for %eg"enting Cons0"er Market:
3rior to the segmentation process, a company needs to evaluate certain factors such as
whether adopting a segmentation strategy will be profitable for the company, and whether it help
increase its sales and market share.
+ company should segment is market only if it is a profitable proposition. )he second criterion
is- will the company be able to serve the segmented market economicallyV )he si'e of the market
segment should be optimal. )oo large or a too small a segment would not be economical.
ompanies should be able to measure the market segments i.e., the number of segments it is
planning to target and also the si'e of each segment. )he accessibility of the segments is also
very important for the marketers. &egments that are inaccessible due to various environmental
issues such as government regulations, legal issues, etc. will be of no use to a company.
onsumer markets are mostly segmented based on the geographic, demographic and
psychographic features of the customer.
Geogra$hi seg"entation:
In geographic segmentation, the market is divided according to geographical areas such
as localities, regions, cities, states, countries, etc. in such segmentation a marketer needs
to have a clear idea about which markets to serve. It can be like offering a single product
for the entire market some minor ad
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In this type of segmentation, the market is divided into groups based on demographic
attributes such as age, gender, income, occupation, religion, race, nationality, social class,
family si'e, family life cycle, etc. it is highly effective to segment the market on the basis
of demographic variables because most customers tastes and preferences are based on
these attributes and they are also easy to measure. Marketers are even focusing on a new
segment called geographic segmentation. %hen onsumers are influenced by the socio-
economic and lifestyle factors of their surrounding geographical area, they are segmented
under geographic segmentation. )he following are some of the demographic variables
used to segment the market.
i Age an# /ife &/e stage
)he tastes and preference of a customer are not constant. )hey keep changing with time.
"or example, K-years 8 old boy might like chocolates very much but may slowly start
disliking if after he attains the age of A. )his is the reason behind adbury6s focusing on
youth and old age people in its chocolate advertisements to boost up its product sales in
the L years and above segment.
ii Gen#er
Many products like garments,
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for women. )here are also cases where products were manufactured to suit one sex but
were later on being used by both the sexes.
iii Ino"e
Marketers tend to segment products and service such as apparels, automobiles, travel,
etc., on the basis of income groups. )his segmentation may not completely reflect the
buyer behavior for the customer. =ow even most middle income group customers have
easy access to luxuries such as cars because of the soft loans and installment facilities
extended by financial institutions. ompanies like )itan have recogni'ed the potential of
the lower end income groups and have started targeting them. #xhibit G.L discusses the
strategies of )itan.
i2 Generation
(eneration also plays a ma
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)hough the markets segmented on the basis of demographic variables have common
characteristics such as sex, age, income, etc. their psychographics such as motivation,
values, belief, lifestyle, personality, etc., can differ significantly. 2emographic
segmentation provides information about the people who own a product say a car. 1ut it
does not the answer the 7uestion why all people were buying the same car. =or does it go
into what the motivation behind showing the same buying behavior was. 3eople also buy
products which reflect their lifestyle. + person moving in a Mercedes, wearing an Omega
wrist watch using
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3ersonality characteristics such as aggression, masculinity, extroversion, etc., also
influence the buyer behavior of individuals. However, it is difficult to measure
personality traits accurately as clinical tests have not been developed to check these traits.
%hen marketers communicate personality characteristics to customers, they
communicate only those characteristics which most customers will view positively.
Marketers presume that people who either have a particular characteristic or aspire to
have that particular characteristic, will be influenced positively to buy that particular
brand.
iii )a/0es
0alues affect customer behavior in the long run and marketers believe that if the values of
customers can be influenced, their impact on the customer will be for a longer period.
Marketers can use values and beliefs to segment the markets. )herefore, marketers need
to develop their communication program in such a way that they affect customer6s long-
term choices and desires.
6 'eha2iora/ seg"entation
Organi'ations can divided markets on the basis of behavior that customers show towards
the usage of the products. )his type of segmentation shows what customers have
purchased in the past. )his segmentation can best be used when the marketers has the
customer with him. 1ehavioral segmentation is most suitable for product driven
organi'ations. 1ut its usage is restricted when new customers come to the marketer. He
has to wait and see so that their purchase behavior can be clearly defined. 0arious
variables for segmenting market on the basis of the purchase behavior of customers are
occasions, benefits, user status, usage rate, loyalty, etc.
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i Oasions:
Markets can also be classified on the basis of various occasions that customers
encounter because people need different products for different occasions. "or
example, ellogg6s promoted its cereals as a breakfast item. &imilarly, +rchies came
out with special cards for Mother6s 2ay, "ather6s 2ay, 0alentine 2ay, etc.
ii 'enefits:
In benefit segmentation, market is divided on the basis of the benefits customers seek
from the products. 1enefit segmentation can be used to position various brands within
the same product category.
iii Usage rate:
)he usage rate of a particular productservice can be divided into heavy, medium and
light. Marketers are usually attracted to heavy users rather than other types of users.
Heavy users patroni'e more of its heavy users, among other benefits. @nder this, a
customer who fre7uently travels by Indian +irlines earns mileage points, which can
be exchanged for a host of services ranging from a stay in luxury hotels to free travel
to international destinations. )hus, the user is encouraged to use the services of Indian
+irlines alone.
I2> -o&a/t& stat0s: )he loyalty status of a particular market can be divided into four groups,
according to the intensity of their loyalty to these brands.
i2 *ar# Core -o&a/s:
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onsumers, who are extremely brand loyal, sometimes attributes a cult status :cult
brands refer to those brands that make deep uni7ue emotional bonds with their
customers; to a particular brand. "or example, the 1eetle automobile of 0olkswagen
achieved that status.
2 %$/it /o&a/s:
&plit loyals are those customers who use more than one brand. )heir loyalty is
divided among two or three brands. "or example, a customer may use two or three
brands of perfumes.
2i %hifting /o&a/s:
ustomers who shift their loyalty from one brand to another can be classified under
this segment. "or example, a person using inthol soap foe 7uite three brands might
shift to 2ove.
2ii %1ithers:
&witchers are those customers who are not brand specific. )hese people might buy
any brand on impulse or to seek variety.
2iii '0&er ; rea#iness stage:
)he buyer - readiness stage differs from customer. *et us consider a new agricultural
product introduced in the market. &ome customers might be aware of the product and
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some may not, some may
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3, De"ogra$his
2emographic is the simplest method to segment organi'ational markets. )he demographic
variables to segment organi'ational markets include the industry, company si'e and customer
location.
i> In#0str&:
nowledge of certain industries can help marketers segment their market, because it will help in
assessing the customer purchase patterns and their behavior the needs of different industries are
different. )herefore, their purchasing pattern also differs. "or example, the financial services
industry is one, single industry. 1ut for marketing computers and related services, it can be
further subdivided in to smaller segments such as insurance firms, banks, and stock brokerage
firms and so on. )his subdivision helps marketers understand differences in their needs and
wants, because I) services in terms of data storage, data handling and data management needs of
these individual firms differ significantly from each other.
ii> Co"$an& sie:
Industrial markets can be segmented on the basis of the si'e of the company. "or
instance, a small manufacturer of chemicals can segment his prospective buyers on the basis of
their si'e. He will prefer to target small companies, because he will be able to fulfill their
re7uirements. )he re7uirements of large companies may be more than his installed capacity,
which is why he does not target them
iii> C0sto"er -oation:
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ustomer location is another variable for segmenting industrial markets. )his type of
segmentation is suitable for industries in which proximity is critical for carrying out business
actives. +n example is industries that manufacture low value per unit weight or volume of
products, in which personal services are re7uired.
2emographic data such as the industry, company si'e and company location can be obtained
from industrial directories, government publication, reports published by market research
agencies and so on.
4, O$erating 2aria!/es
Organi'ational markets can be segmented on the basis of operating variables. )hese
include factors like the technology of the company, product and brand use status and the
customer capabilities.
i> Co"$an& tehno/og&:
+n organi'ation6s purchasing re7uirements are affected by the technology it use in its
manufacturing process to products it products. "or example, the re7uirements of a company
using the automated process to manufacture and a company using the manual process will differ
widely. )he production process to manufacture color )0s in Japan is totally automated.
)herefore, Japanese manufactures use few integrated circuits, while the same process in the @&
once re7uired discrete components, manual assembly, etc.
ii> .ro#0t an# !ran# 0se stat0s: industrial markets can also be segmented on the basis of
product and use brand use status. )he users of a particular brand or product. "or instance, banks
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computeri'ing their entire operations from manual transaction processing might share similar
experience of cost reeducation and a change in marketing strategy.
iii> C0sto"er a$a!i/ities: Having sufficient knowledge about the customer6s financial,
technical and operational capabilities will substantially help the marketers in segmenting their
markets. ustomer6s re7uirements depend on their capabilities in various fields. "or instance.
+utomobile producers such as )oyota maintain
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centrali'ed purchasing method and maintain local sales accounts to deal with companies that
follow a decentrali'ed purchasing method.
ii> .o1er str0t0res:3ower structures in different organi'ation vary. "or example, the strength
of the financial analysis unit of (eneral Motors has made it stronger in getting better deals from
its suppliers. )herefore, suppliers can segment their customers on the basis of the level of impact
of influential units of organi'ations. "or instances, &undaram "asteners effectively supplies and
tackles the power structure of (eneral Motors through its advanced technical skills in the field.
iii> Re/ationshi$ a"ong the !0&ers an# se//ers:Organi'ation can segment their markets on the
basis of the level of relationship with different customers. %ith some, it will be demarcate their
relationship with different customers. "or example, a bank can find companies which have
representatives of
competitors on their boards, an unattractive segment.
i2> Genera/ $0rhasing $o/iies:3urchasing policies of organi'ation differ, "or example, some
buy while others get them on lease. &imilarly, some organi'ations have a policy of buying system
rather than individual components. (overnment Organi'ations usually buy through bidding.
)herefore, suppliers who have a comparative cost advantage may prefer to target such markets.
6 %it0ationa/ fators:
&egmenting the organi'ational markets on the basis of situational factors involves order
fulfillment urgency, product application and finally the si'e of the order.
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i> Urgen& of or#er f0/fi//"ent:Marketers can differentiate their customers on the basis of
products that are to be used on a regular basis, products that are needed for urgent replacement of
existing parts, etc. ustomers who want 7uick supplies are usually ready to pay higher prices.
ii> .ro#0t a$$/iation: )he application of a product and its usage helps in segmenting
industrial marketers. "or instance, a computer in a software development firm may be used
continuously for G hours a day, while it may be used for %ie of the or#er:)he si'e of the orders can be a basis for segmenting a market. + supplier
with a highly automated manufacturing process may depend on sales volumes, while a no
automated manufacture may depend on small 7uantity, short run products. Marketers can divide
the market on the basis of the product users and their usage patterns, since customers may order
products from different suppliers for the same products for different re7uirements.
7,.ersona/ harateristis of the $0rhasers:
3urchase decisions in Organi'ation are made by individuals and not the organi'ations,
although the philosophies and procedures of the organi'ations provide them with a framework
and restrict the purchasing patterns. )he risk taking and risk averting nature of a buyer is another
criterion that has to be looked into for serving them. /isk avoiders normally do not look for new
suppliers. 1ut some buyers look for several suppliers for their re7uirements and split their orders
in such a way that on time delivery is ensured. &ome customers depended on their existing
suppliers and are loyal to them. &uch customer preferences act as guide for segmenting these
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markets. However, it is difficult to obtain data on personal characteristics, but the company6s
sales force can be effectively used for gathering such information.
If marketers segment potential markets, the segmentation needs to be that they can target
their customers effectively and develop communication program to convert potential customers
into real customers and maximi'e their profits. However, it is not always necessary to segment a
market. If the needs and wants of all potential customers are homogeneous, the market need not
be segmented.
"or effective segmentation, segmentation variables need to exhibit certain characteristics. )hey
are discussed below.
3,Meas0ra!/e:)he variable used for the segmentation of the markets should be measurable to
be effective. If it is not measurable, the marketers will not be able to find out whether the
segment Is worth targeting. "or example, a variable like the purchasing power of potential
customers is measurable.
4,%0!stantia/ %hen dividing the market into segments, a marketer should take enough care to
see that each segment consists of an ade7uate number of customers worth catering to. It should
be big enough to make economic sense. If a product is manufactured for them, the company
should be able to make a profit by targeting them. "or example, traditionally , most manufactures
produced tools and e7uipment suitable for right hand persons because the manufactures
considered that the market for left handed persons was not substantial. However, this trend is
changing now.
5,Aessi!/e$ )he segment of the market that a marketer is trying to target should be accessible
to him. )he appropriate selection of the media, its coverage and other factors like the product
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distribution facilities play a ma
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3, AGE OF T*E RE%.ONDENT%
Age No of res$on#ents No of res$on#ents
K-A K K
A-L LF LF
L-5 KE KE
W5 E E
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20+30 31+40 41+50 ,50
0
5
10
15
20
25
30
35
40
45
50
AGE OF THE RESPONDENTS
No of res&ondents
Inferene:
#xplains the age group of respondents. Out of respondents, LFP of respondents are in the
age group of A to L, KEP of respondents are in the age group of L to 5, KP of respondents
are in the age group of K to A and EP of respondents are above 5.
4, C/assifiation of the res$on#ents aor#ing to O0$ation
%, No O0$ation No of res$on#ents No of res$on#ents
#mployee LF LF
K 1usinessmen AK AK
A 3rofessional
L Others K K
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0
5
10
15
20
25
30
35
40
45
50
No of res&ondents
Inferene:
#xplains the occupation of respondents. Out of respondents, LFP of respondents are
employees, AKP of respondents are businessmen, P of respondents are professional and
remaining KP of the respondents are others mostly students.
5, C/assifiation of the res$on#ents aor#ing to Ann0a/ Ino"e
%,
No
Ann0a/ Ino"e No of res$on#ents No of res$on#ents
/s 5,-,, AK AK
K /s ,,-K,, LG LG
A W/s K,, K K
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05
101520253035404550
Classifcation o the respondents according to Annual nco!e
No of res&ondents
Inferene:
#xplains the average annual income of respondents. Out of respondents, LGP of respondents
have annual income between /s , ,-K, ,, AKP of the respondents have annual
income between /s 5,-,, and KP of the respondents have annual income above /s
K,,.
6, C/assifiation of the res$on#ents aor#ing to t&$e of ins0rane:
%, No T&$e of
ins0rane
No, of
res$on#ents
No, of
res$on#ents
62
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Health insurance KE KE
K *ife insurance EA EA
Hea!th insurance- 27.
Life insurance- 73.
Inferene:
#xplains the type of insurance of respondents. Out of respondents, KEP of respondents
prefer (eneral insurance, EAP of respondents prefer *ife insurance.
7, C/assifiation of the res$on#ents aor#ing to t&$e of ins0rane setor:
%, No T&$e of ins0rane No, of No, of
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setor res$on#ents res$on#ents
3ublic sector EE EE
K 3rivate sector KA KA
Inferene:
#xplains the type of insurance sector of respondents. Out of respondents, EEP of
respondents interested to invest in public sector, KAP of respondents interested to invest in
private sector
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9, C/assifiation of the res$on#ents aor#ing to $ri2ate ins0rane
o"$anies
%, No .ri2ate/ /ifei ins0rane o"$anies No, of res$on#ents
I=( 0ysya life insurance 3
K H2" &tandard lives 37
A 1a
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B, C/assifiation of the res$on#ents aor#ing to $refer to kin#s of $ro#0t $/ans:
%, No Kin#s of $ro#0t $/an No, of res$on#ents No, of res$on#ents
hild plan K K
K /etirement plan E E
A &aving plan KL KL
L 3rotection plan G G
5 Investment plan K K
0
5
10
15
20
25
30
No of res&ondents
Inferene:#xplains the prefer to kinds of product plan of respondents. Out of respondents,
KP of respondents prefer to child plan, E P of the respondents prefer to retirement plan, KLP
of the respondents prefer to saving plan, GP of the respondents prefer to protection plan and K
P of the respondents prefer to investment plan.
, C/assifiation of the res$on#ents aor#ing to "o#e of $a&"ent:
%, No Mo#e of $a&"ent No, of res$on#ents No, of res$on#ents
Monthly G G
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K ?uarterly A A
A Half yearly K K
L >early 5 5
onth!y uarter!yHa!f year!y ear!y
0
10
20
30
40
50
60
No of res&ondents
Inferene:
#xplains the mode of payment of respondents. Out of respondents, GP of
respondents prefer monthly mode of payment, AP of respondents prefer 7uarterly mode of
payment, KP of respondents prefer half yearly mode of payment, and 5P of respondents
prefer yearly mode of payment.
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J, C/assifiation of the res$on#ents aor#ing to Ten0re
%,
No
Ten0re No of res$on#ents No of res$on#ents
5- FK FK
K -K KE KE
A K-A
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Inferene:
#xplains the tenure of the policies which was opted by the respondents. Out of respondents,
FKP of respondents have policies for 5- years, KEP of respondents have policies for - K
years and the P of respondents have policies for K- A years.
3, C/assifiation of the res$on#ents aor#ing to Charges
%,
No
Charges No of
res$on#ents
No of res$on#ents
3remium +llocation /ate
K 3olicy "ees KG KG
A Mortality harges K K
L "und Management harges L L
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05
10152025303540
No of res&ondents
Inferene:
#xplains the charge taken by the company is rated by the respondents. Out of
respondents, LP of respondents are happy with fund management charges, KGP of respondents
are happy with policy fees, KP of respondents are happy with mortality charges and P of
respondents are happy premium allocation rate charges.
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33, /assifiation of n0"!er of res$on#ents for 0sto"ers?
%,
No
0sto"er
res$on#ents
No of
res$on#ents
No of
res$on#ents
(ood K5 K5
K +verage 5 5
A &atisfactory F F
/ood %era*e (atisfactory
0
10
20
30
40
50
60
No of res&ondents
Interferene:#xplains the charge taken by the company is rated by the respondents. Out of
respondents, FP of respondents are satisfactory with customer responses, 5P of respondents
are averages , K5P of respondents are good responses of the customers..
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FINDING%
)he following are the findings based on the analysis of the 7uestionnaire$
Most of the respondents are between A to L years.
Most of the respondents are employees than businessmen or professionals.
Most of the respondents have A dependents. )his means they have more human life value
when compared to other respondents.
Most of the respondents have an annual income between the /s. , , to /s. K,
,.
Most of the respondents are making an annual investment between the /s. , and
/s. 5,.
Most of the respondents are investing in insurance after the banking. It means they are
giving importance to life.
+lmost all the respondents have insured themselves.
Most of the respondents have an insurance policy at *I, where as it may conclude that
customer inclined to public sector life insurance security.
Most of the respondents have an insurance cover between /s., , to /s. K, ,.
It means they are not giving more importance to their life value compared to investment
purpose it means they are giving more importance to investment purpose.
Most of the respondents have taken annual premium between the /s. , to /s.
A, but their life cover amount was more. It means they are giving more importance
to secure their life
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%UGGE%TION%
Ing0ysya insurance company has to implement children policies.&o that in long term it will
give more benefits which is less of risk.
Ing0ysya insurance company should take the measures of awareness through
advertisements and newspapers etc.
Ing0ysya insurance company provides proper training in selling promoting insurance
business.
Ing0ysya insurance company must have to give the more importance to the insurance plans
which are in yearly mode of payment.
Ing0ysya insurance company has to bring awareness in people regarding insurance.
Ing0ysya insurance company has must introduce more long term plans.
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UE%TIONNARIE
NAME:
+(#$ XXXXXXXXXXXXXXXXXX
O@3+)IO=$ XXXXXXXXXXXXXX
; +nnual income$
a; 1elow /s.5,
b; /s. 5, to , ,
c; /s. , , to K, ,
d; +bove /s. K, ,
K; %hich type of insurance do you preferV
a; (eneral insurance
b; *ife insurance
A; %hich insurance sector is you interested to investV
a; 3ublic sector b; 3rivate sector
L; %hich private life insurance companies do you aware ofV
a; I=( 0ysya b; H2" &tandard lives c; 1a
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c; Met &aral
; How much money you are paying to your product in Met*ife insurance companyV
a; /s. , b; /s. K, c; /s. A, d; More than /s. L,
K; How much )otal &um assured prefer to your life insurance policyV
a; lakhs /s b; K lakhs /s
c; A lakhs /s d; +bove L lakhs /s
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1I1*IO(/+3H>
The Referene 'ooks
1rochures of the company.
Journals
The We!sites Gone Thro0gh
111,ir#ain#ia,org
111,ins0ranein#ia,o"
111,ins0rane80otes"arket,o"
111,80otefor"s,o"
111,"et/ife,o"
111,iii$r0/ife,o"
""",#a$a$allian%&co!
111,!ir/as0n/ife,o"