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www.whive.com Powering Social Innovations

By @Patrick_Mungai, Investment Advisor @Whive

1. •Distribution of content

2. •Audience appeal & retention

3. •Sustainability (monetisation)

Content Provider Challenges

Solution = Leverage on Social Media

1. •Who’s my target audience?

2. •What do they want to hear?

3. •How do I sustain this?

3 Q’s for content providers

You need to answer this first & fast

The How

Compelling & consistent content

Choose the right platforms

Take time to build a loyal audience

Determine your revenue model

1.

2.

3.

4.

1. • Selling eye-balls through advertising

2. • Direct content sale

3. • Selling data through eye balls data

capture

The Hard one - Monetisation

Question is, are this all sustainable?

1. •SA - Soccer Laduma

2. •Nigeria – Iroko Tv

3. •Uganda – Kawowo Sports

Who has done well?

Future = lumping content with products

Content with products Using Apps to solve problems

Crowdsourcing & yes Crowdfunding

Enabling Co-Creation

Packaging solutions to businesses

1.

2.

3.

4.

Combines Social Media & Content

to crowdfund startups

PesaFund

STARTUP ENTREPRENEURS:

• First time entrepreneurs

• Struggling entrepreneurs

• Successful serial entrepreneurs

CAPITAL PROVIDERS:

• Investment Groups

•Angel investors

• Funding agencies

• Crowd sourcing

BUSINESS SUPPORT PROVIDERS:

• Consultants

• Experts

ONLINE SOLUTION PROVIDERS:

• Online Training providers

• Online solutions

THE ECOSYSTEM

Lets Engage

.

Q & A