The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

No  BullshitSocial  Media

Jason  Falls

Social  Media  Club  DetroitMotor  City  Casino

nobullshitsocialmedia.com

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

• You  must  be  human

• You  must  engage

• You  must  join  the  conversa?on

What  the  purists  say  ...

sxch.hu

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

• How  to  drive  business

• How  to  plan  strategically

• How  to  measure  it

What  the  purists  don’t  say  ...

Mike Baldwin - Shutterstock.com

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

Finding  the  B.S.

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

Finding  The  B.S.

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

BULL!

iStockPhoto.com

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

Finding  The  B.S.

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

B.S.!

iStockPhoto.com

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

Finding  The  B.S.

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

B.S.!

iStockPhoto.com

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

The  Truth

Synthmaniac on Shutterstock.com

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

7  Business  Drivers  ofSocial  Media  Marke?ng

• Enhance  Branding  &  Awareness

• Protect  Your  Reputa?on

• Enhance  Public  Rela?ons

• Build  Community

• Enhance  Customer  Service

• Facilitate  Research  &  Development

• Drive  Sales  &  Leads

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

Enhance  Branding  &  Awareness

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

Protect  Your  Reputa?on

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

Enhance  Public  Rela?ons

Matt Callow on Shutterstock.com

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

Build  Community

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

Enhance  Customer  Service

iStockPhoto.com

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

Facilitate  R&D

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

Drive  Sales

Miss Shirley’s

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

Now  What?

Dieaugenwiede on Shutterstock.com

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

What  about  ROI?

sxch.hu

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

7  Business  Drivers  ofSocial  Media  Marke?ng

• Enhance  Branding  &  Awareness

• Protect  Your  Reputa?on

• Enhance  Public  Rela?ons

• Build  Community

• Enhance  Customer  Service

• Facilitate  Research  &  Development

• Drive  Sales  &  Leads

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

What  about  ROI?

sxch.hu

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

What  about  ROI?

What  do  I  get  in  return?

Customer  Sa<sfac<on  Scores

Higher  Search  Engine  Results

New  Product  Ideas

Lower  Cost-­‐Per  Lead

Lower  Call  Center  Costs

More  Online  Media  Coverage

More  Subscribers

Faster  Response  Times

Faster  Response  TimesWebsite  Traffic

Higher  Reten<on  Rate

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

Being  Social

Lasse Kristensen on Shutterstock.com

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

Being  Social

City of Pikeville

The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

nobullshitsocialmedia.com

Jason  Falls@JasonFalls

Erik  Deckers@edeckers

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