俞真 ＠「漁翁撒網」基督教新媒體運動Calvin Yu @ “NetFish” Christian New Media Movement2012.01.31

新媒體，新文化？New Media, New Culture?

A Mind-Shifting Swim一次改變心態的游泳

North Pole Swim vs. Everest Swim極地與高峰

心態Mindset

• 「一些事以前運作得很好，並不代表將來也能同樣發揮作用。現在我在做任何事之前，都會問自己到底需要怎樣的心態，才可妥善處理這件事。」

• “Just because something has worked in the past so well, doesn't mean it's going to work in the future. And similarly, now, before I do anything, I ask myself what type of mindset do I require to successfully complete a task.”

心態Mindset

• 「第二樣我學懂的事情是徹底而有策略的轉變。」

• “And then the second lesson, the radical, tactical shift.”

新媒體是甚麼？What are New Media?

如果在耶穌降生的時代已有新媒體If New Media exist when Jesus was born

The Gospel Remains Unchanged福音不變

The Way We Communicate Changes溝通模式不再一樣

社交媒體只是時興玩意？Social Media is a fad?

還是溝通模式的根本性轉變？Or a fundamental shift in the way we communicate?

Characteristics of New Media新媒體的特點

Connections of Connections連繫的連繫

Trusted Connections可信任的連繫

Emotionally Connected情感的連繫

Sharing and Interaction分享與互動

Participation參與

Walk Together同行

Asynchronous Communication非同步溝通

One to Many以一當百

The Power of Like讚好的威力

Solidify, Deepen, Extend文化的鞏固、深化、延伸

Care 1.0: Come to where I am牧養 1.0: 到我這裡來

Care 2.0: Go to where you are牧養 2.0: 到你那裡去

Inspiration啟示

啟示Inspiration

• 新媒體、新平台是中性New media, new platforms are neutral

• 水能覆舟，亦能載舟It can be bad, it can be good

• 到我這裡來 vs. 到你那裡去Come to where I am vs. Go to where you are

• 同行：鞏固、深化、延伸Walk together: Solidify, Deepen, Extend

The Time Constraint Remains Unchanged時間限制不變

The Way We Spend Time Changes時間運用不再一樣

Too much information太多資訊

太多資訊Too much information

• 通訊 Communication

• 電郵，短訊，即時訊息，信件，等等Email, SMS, Instant Messages, Letters, etc.

• 資訊 Information

• 新聞，廣告，生活資訊，等等News, Advertisement, Lifestyle Information, etc.

Too many choices太多媒體

太多媒體Too many choices

• 傳統媒體 Traditional media

• 報紙、雜誌、書、電視、電影、電台等等Press, Magazine, Book, TV, Movie, Radio etc.

• 新媒體 New media

• 網頁，博客，Facebook，Twitter, Podcast, 等等Web, Blog, Facebook, Twitter, Podcast, etc.

太多媒體Too many media

• 資訊超載 Information overload

• 噪音充斥 Too much noise

• 溝通時間相對減少 Less time for communication

• 即食文化Bite-sized content consumption

• 期望有所轉變Changing expectation

Too many new possibilities太多新可能性

太多新可能性Too many possibilities

• 平板電腦的衝擊Strike of tablet computer

• 經驗的改變Changing experience

• 期望的改變Changing expectation

Curated Computing導賞式電腦應用

導賞式電腦應用Curated Computing

• 後個人電腦時代Post-PC Era

• 用戶為本＋無需個人電腦User Centric + PC-Free

• 少一些選擇，多一些關聯Less Choices, More Relevance

• 水平更高，門檻更低Raise the bar with lower barriers

導賞式電腦應用Curated Computing

• 收窄因技術水平產生的數碼鴻溝Narrow technical digital divide

• 電子資訊的新用戶New users of digital information

• Web與App的迷思Web vs. App

@iPhone時代論壇App

@iOS, PC & MacGlo

@iOS, Android & WordPress證主App

Expectation期望

期望Expectation

• 適切的資訊Right Information

• 適合的平台Right Platform

• 需要的時間Right Time

• 合用的形式Right Form

• 適時的同行Right There

Inspiration啟示

啟示Inspiration

• 配合生活模式轉變Changes in lifestyle

• 多點接觸Multi-point contact

• 隨時隨地Any time, anywhere

• 不同形式的表達Different forms of presentation

新媒體，新文化？New Media, New Culture?

你準備好了嗎？Are you ready?

「漁翁撒網」基督教新媒體運動

calvinyu@netfish.cc善用新平台．堅立信望愛

答客問 Q & A

What do you think?你點睇？