Post on 01-Nov-2014
description
New Approaches in Reference and MarketingWhat It All Means and How You Can Use It When You Don’t Have Time or Money #fabref
http://tinyurl.com/fabfridays
Kathy MakensHead of Adult Services at South Regional Library
Durham County Librarykmakens@durhamcountync.gov
Trends
We Go to the PatronLibrary Goes MobileGeosocial OutreachVisual Social Networking
What is That Supposed to Mean?!
We may spend less time behind the desk and more time in the stacks
More library services and marketing will happen on smart phones
You will see Foursquare, geocaching and other location based apps used to draw users into the library
You will see more things like Pinterest and Instagram
What We Will Cover
Roving ReferenceQR CodesGeocachingPinterestInstagramShould I Use It?
Roving Reference
We Don’t Wait for the Patron to Come to the Desk
We Find the Patron and Help Them in the Stacks
Why?
Many Patrons Will Not Approach the Reference Desk
Added SecurityAble to Get Tasks Done in the Stacks (weeding, etc.)
How to Do It
Fancy
•iPad
•Laptop
•Headset
•Mobile Circulation
How to Do It
Not So Fancy
•2 Way Radios
•Computers in Stacks
Why The Library is Going Mobile
Cell Phone Usage
* Morgan Stanley Mobile Internet Report December 2009
Cell Phone Users Who Mostly Use the Internet with Their Cell Phones
*Pew Internet Cell Phone Study http://pewinternet.org/~/media/Files/Reports/2012/PIP_Cell_Phone_Internet_Access.pdf
45% of all American adults own a smartphone. *
*Smartphone Ownership Update September 2012 Pew Internet Research http://pewinternet.org/Reports/2012/Smartphone-Update-Sept-2012/Findings.aspx
So What?
Making more of our online and in person services cell phone friendly helps bridge
the digital divide and provides greater access to
the less fortunate
Chat and Text Reference
Guess What?You Already Offer
It
Chat and Text Reference
Chat and Text Reference
TwillioMosiophil@philblank.net
What is a QR Code?
A Quick Response Barcode holds a little bit of information
Smart phones with a QR reader app can read them
This one leads to this presentation online.
Why?
Free!No technology skills requiredNegligible staff timeCoolFewer steps between patron and content
How to Use It
Link Cell Phone Users Directly to Tutorials
Link to online program registration or the phone number to register for a program
Link to the donation page of your Friends of the Library
Have a scavenger hunt
What is Geosocial?
It means that you can play games, share information, etc. with other people who have smart phones or other devices that can tell where you are located and can find the location of other people and things.
What is Geosocial?
Instead of sharing
music, books, etc. You
share places
Geosocial
Fourquare
Why Use It?
Cheap and FastFew Technical Skills Required
Draw in New PatronsControl the Library’s Image
How to Use It
Claim Your Location
How Do I Use It?
Reward the MayorAdvertise your servicesHighlight special eventsAdd to-do listsFind out what people in your community like to do
What is Geocaching?
Geocaching is a high-tech treasure hunting game played throughout the world by adventure seekers equipped with GPS devices. The basic idea is to locate hidden containers, called geocaches, outdoors and then share your experiences online. - from geocaching.com
Or
It is a fancy scavenger hunt that
you can play using your cell phone
What is Geocaching?
Why Use It?
Super cheapThey are games that market the library’s services in an engaging way
They help broaden user perceptions of what a library is and can do
They bring in new patrons
How Do I Create a Geocache?
Find Someone to Partner With:http://www.ncgeocachers.org/
Have a Clear Idea of What You Want to Communicate
Make sure all staff know about it
You Can Only Have One Cache per Library (building, not system) active at one time
What about Our Patrons Who Can’t Afford a Smart Phone?
Try to have a non-technology based alternative available to your patrons
Geocache without a GPS
Have a paper based scavenger hunt that accompanies your geocache
No device necessaryChild friendly theme with many easy clues!
Scavenger Hunt Clues
QR codes generally lead to virtual content that might interest the patron
Geocaching scavenger hunts lead the user to physical content.
Sharing is Now More Visual
What is Pinterest?
Why?
One viral picture can lead lots of people back to
your other content
What Do I Do With This?
An app to edit
photos and share
them
How Is That Special?
Instagram is itself a
social network
How Do I Use It?
Draw in new patronsGet surprisingly professional photos of your programs and buildings
Have a contest!
Contest
http://origin.library.constantcontact.com/download/get/file/1106451719859-163/FINAL+PR+PHOTO+CHALLENGE.pdf
Should I Actually Use Any of This?
Things to Think About First
Does this fit in with my library’s mission?
Do I want it just because it is “shiny”
Does this fit in with what the people in my community currently use?
What is the cost in money and time?
Things to Think About Next
Identify and meet with stakeholders
As a group, decide on best implementation
Reward early adoptersTrack progress
Feel Free to Contact Me
kmakens@durhamcountync.g
ov
@kmakens
http://tinyurl.com/fabfridays