STRATEGIC MANAGEMENT

NESTLE India

AGENDA Introduction Problem Statement of the Nestle SWOT analysis Porter’s 5 forces analysis for Nestle Implementation of Strategies Competitive Advantage Benefits Learning’s Suggestions Conclusion

INTRODUCTION• NESTLE’s history begins back in 1866

• Nestle is a Swiss company, founded in 1866 by Henri Nestle.

•  Nestlé´ is a Swiss-German word which means Little Nest´ which is its trademark

• Nestlé's relationship with India dates back to 1912.

FOUNDER: Henri Nestlé (1814 - 1890)

OVERVIEW

• Nestlé India is a subsidiary of Nestlé S.A. of Switzerland.

• Nestlé India is a vibrant Company that provides consumers in India with products of global standards.

• The Company insists on honesty, integrity and fairness in all aspects.

• India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India'.

• Nestlé has been a partner in India's growth for over nine decades now .

• The Company's activities in India have facilitated direct and indirect employment

• The Company continuously focuses its efforts to better understand the changing lifestyles of India and anticipate consumer needs.

• Nestlé India manufactures products of truly international quality under internationally famous brand names .

MISSION STATEMENT

Nestle Products..

STRENGTHS

• BRAND STRENGTH• PRODUCT INNOVATION• RESEARCH & DEVELOPMENT• MARKET SHARE• LOW COST

WEAKNESSES

• MATURE MARKETS• PLAIN YOGURT• LESS CONSUMER RESEARCH IN FEW AREAS.• COMPLEX SUPPLY CHAIN MANAGEMENT

OPPORTUNITIES

• EXPANSION• PRODUCT OFFERINGS• GLOBAL HUB

THREATS

• COMPETITION• CHANGING CONSUMER TRENDS• INTERNATIONAL MARKETING STANDARDS• SECTORAL WOES

• PROBLEM STATEMENT:

1. Keeping the Brands alive in the minds and hearts of consumers

Porter’s 5 Forces Analysis

• Threat of New Entrants

• Threat of Substitute Goods

• Bargaining Power of Suppliers

• Bargaining Power of Customers

• Competitive Rivalry within the Industry

Implementation of Strategies

• Pricing Strategy

• Renewing Globalization Strategy

• Increasing New Product Lines 

Competitive advantage

•  Leading overall market position

• Large scope of Nestlé's business

•  Research and development capabilities

• Innovation

• Ensuring the consumer, with the benefit’s

Benefits (Financial and Non-Financial)

• Financial Benefits: Non Financial: Shareholders Customer satisfaction Fund lenders Increasing market share Suppliers Welfare of employees Customers Welfare of management Employees Relationship with suppliers Government Responsibilities to society

LEARNING’s• Nestlé's India safety programmes:

Safe By ChoiceFormed a Safety CouncilFinancial Assistance to Farmers

• Health Management

• Health Survey

SUGGESTION’s

• Communication strategy• Efficient training and development• Entrepreneurship strategy• Healthy Kids programme• Identifying and classifying Nestle's

resources • Identify Nestle's capabilities