MOVING BEYOND THE

COMPUTER SCREEN:

TURNING SOCIAL MEDIA

CONTACTS INTO REAL

LIFE RELATIONSHIPS

Haley Odom| www.haleyodom.com |

@HaleyOdom

Rules of Presentation

Procedure

What I offer to you:

I will try not to curse.

What you offer to me:

You will participate.

You will ask questions.

“…but I don’t need to

participate!”

Social Media is about being personal.

Everyone has unique issues.

Let’s be specific, and talk about your real-

world concerns.

Who here….?

I’m online! Now what?

Organize Yourself

Do your photos match?

Is your bio consistent across platforms?

Does your bio say anything personal?

Be Personal.

You’re

human.

Not just

a

lawyer.

Social Media

=

Happy Hour

Be Professional. (or not)

I like cursing.

Why don’t I curse on

Twitter/Facebook?

Do I mind people

cursing?

Do I talk about

politics?

That’s not the image

I want to present.

No, I don’t. I kind of

like it.

Not really. I want to

control my

message.

Be Present.

Pay attention.

Who follows you?

Who is talking to you?

Are you being

responsive?

1. Leverage your current

relationships.

Creating New Relationships

Connect. Connect. Connect.

Client databases

LinkedIn (You already have this, right?)

Business cards in your desk

Outlook contacts.

Vendors you love.

Vendors you like.

Vendors you hate.

Facebook

2. Who are your friends talking

to?

3. Geography

Branch Out

4. Be selective. (or don’t)

Target an audience

Only attorneys

Only judges

Only PI attorneys

Or don’t

I have a community, now

what?

Communicate!

Share what you want.

Communicate!

Share what your followers want.

Talk to People.

Invite people to meet you in

person.

However….

You don’t need to

meet in person to

build a “real”

relationship.

@BobAmbrogi Changed My

Life

You are building relationships

that make meeting face-to-

face easier.

You are building trust.

Meeting IRL

Let’s be honest….

HALEY ODOM

HALEY.ODOM@GMAIL.C

OM

@HaleyOdom www.haleyodom.com