MonkeyTalk Spring2012 - 5 ways to involve your audience more

Post on 04-Jun-2015

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Transcript of MonkeyTalk Spring2012 - 5 ways to involve your audience more

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5 Ways to involve

your audience more

YOUR USER?

#1 OBSERVE AND LISTEN

REALISTIC VIEW

SPONTANEOUS CONVERSATIONS

LACK OF TIME IS NO EXCUSE

(for the user…)

#2 BRING PEOPLE TOGETHER

AMBASSADORSHIP

LESS TIME-CONSUMING

(for you…) CONSENSUS

#3 DEFINE YOUR AUDIENCE

#3 DEFINE YOUR AUDIENCE

#3 DEFINE YOUR AUDIENCE

USABLE IN ENTIRE PROJECT

SHARED VIEW OF USERS

THINKING FROM USERS’ PERSPECTIVE

#4 TEST IT ON REAL USERS

RELIABLE FEEDBACK

USERS’ OPINIONS

CONFIDENT DECISION-MAKING

#4 TEST IT ON REAL USERS

#5 MAKE IT FUN

BREAKS DOWN BARRIERS

MORE COMMITMENT

UNCOVERS THE UNSPOKEN

#5 MAKE IT FUN

BUY A FEATURE

#5 MAKE IT FUN

SPEED BOAT

#5 MAKE IT FUN

BRAINSTORM IN A BOX