Mobile FirstService Design

이의정 Dano Lee

CEO & FOUNDER

dano@adfresca.com

@nextofsearch

Thursday, August 16, 12

Last year, something profound happened...

Thursday, August 16, 12

Thursday, August 16, 12

Thursday, August 16, 12

Thursday, August 16, 12

Smart Devices are a new PC

Thursday, August 16, 12

Thursday, August 16, 12

Thursday, August 16, 12

Thursday, August 16, 12

Thursday, August 16, 12

What is Mobile First?

Thursday, August 16, 12

Thursday, August 16, 12

• Path (모바일 SNS)• Instagram (모바일 사진 공유 서비스)• Foursquare (위치 기반 SNS, 웹에선 존재감 거의 없음)• Flipboard (아이폰, 아이패드용 뉴스 신디케이션 앱)• Zite (뉴스 신디케이션 앱)• Pulse (뉴스 신디케이션 서비스)• Square (모바일 결제)• LevelUp/Dwolla (모바일 결제)• Rovio (앵그리버드로 유명한 모바일 게임 개발)• ZeptoLabs (Cut The Rope, 모바일 게임 개발)• Halfbrick (Fruit Ninja, 모바일 게임)• RunKeeper (운동 관리)• Lookout Security (보안)• Dolphin HD Browser (브라우저)

Business-To-Customer

Thursday, August 16, 12

• Flurry (분석 서비스)• Appcelerator (프레임워크)• StackMob/Parse/Kinvey (모바일 클라우드 서비스)• appMobi (프레임워크)• Sencha (프레임워크)• Geoloqi (백그라운드 위치 서비스 플랫폼)• Localytics (스마트폰 앱 분석)• Crashlytics (앱 테스트)• DeviceAnywhere (모바일 앱 라이프 사이클 관리)• PlayHaven/Apsalar (모바일 마케팅 툴)• Zipline Games (Moai, 루아 프로그래밍 언어가 내장된 게임 클라우드 서비스)

Back-end

Thursday, August 16, 12

Think Beyond App

Thursday, August 16, 12

Thursday, August 16, 12

Personal DeviceLocation-awarenessMore InputsInstantaneousnessMobile and FixedAlways connected?24x7

Characteristicsof Mobile

Thursday, August 16, 12

AudioVideo and ImageDual CamerasGyroscopeDigital CompassProximity SensorLight SensorTouch ScreenGPSNFCEtc

Various Sensors

Thursday, August 16, 12

Thursday, August 16, 12

Why Mobile First?

Thursday, August 16, 12

Business Viewpoint

Thursday, August 16, 12

Service Design

Thursday, August 16, 12

Graceful Degradation

versus

Progressive Enhancement

Thursday, August 16, 12

vs

Thursday, August 16, 12

IdentityPrivacyCumbersome input?Small Screen?Focus on the Key Features

Key Challenges

Thursday, August 16, 12

Discussion: User Login

Thursday, August 16, 12

• 전화번호• Phone number• Email/password• id/password

• Social Login (Facebook, Twitter, etc) • Unique Device ID

User Login

Thursday, August 16, 12

CreateUnique Value

Thursday, August 16, 12

가설만 있을 뿐가설은 반드시 실험으로 검증하라실험은 full version으로 하는 게 아니다Minimum Viable Product

우린 아무것도 모른다.

Thursday, August 16, 12

Thursday, August 16, 12

Thank You!

이의정 Dano Lee

CEO & FOUNDER

dano@adfresca.com

@nextofsearch

Thursday, August 16, 12