- 1. CTIA-The Wireless Association The Mobile Connection:
Wireless Broadband
2.
- Wireless is a Competitor in the Broadband Marketplace
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- Wireless, cable, telephone all go into the Internet cloud
- Consumers are served by product differentiation
Two Central Points The Internet 3. The Basics of the Mobile
Ecosystem
- Underlying network providers FCC licensees.
- Handset and Infrastructure providers e.g., Sony Ericsson,
Motorola, Nokia, Samsung, Lucent, Nortel, etc.
- Third-party content / applications developers and providers,
which may include both content generators, and content
aggregators.
- Aggregators combine content, such as news, sports, and other
information for provision to end-user customers through carriers
and MVNOs.
- Mobile Virtual Network Operators (MVNOs), operating on
licensees networks but offering consumers their own branded
applications and content.
4. The U.S. Wireless Story
- At mid-year 2006, 180 wireless licensees served 219 million
customers nationwide 71% of all Americans.Thats an increase of 110
million customers from year-end 2000.
- The FCC has found that 98% of Americans live in counties in
which three or more licensed wireless service providers offer
services, and 94% in counties where four or more licensed wireless
providers offer service.
- Multiple MVNOs also compete in the wireless marketplace,
serving approximately 10% of wireless customers.
5. Multiple Wireless Licensees Compete Nationwide Source: FCC 11
thCMRS Competition Report 6.
- 1G - Analog Technology Standard
- AMPS(Advanced Mobile Phone Service)
- 2G - Digital Technology Standards
- TDMA(Time Division Multiple Access) most being upgraded to
GSM
- CDMA(Code Division Multiple Access)
- GSM(Group Standard for Mobile)
- iDEN(Integrated Digital Enhanced Network) most being upgraded
to CDMA
Competition Between Providers and Technologies Analog &
Digital Standards 7.
- 2.5 to 3G Next Generation Networks
- CDMA CDMA 1X, 1XEVDO ( Evolution Data Only)
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- CDMA EVDO 400 kbps to 2 Mbps Max (400-700 kbps)
- GSMGPRS, EDGE, UMTS, WCDMA, HSDPA
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- GPRS 144 kbps Max (50-70 kbps) (Global Packet Radio
System)
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- EDGE 384 kbps Max (144 kbps)( Enhanced Data for GSM
Evolution)
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- HSDPA up to 3.6 Mbps 550 kbps to 1.1 Mbps (High Speed Downlink
Packet Access)
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- UMTS / WCDMA 384 Kbps to 2 Mbps
- 4G The Next Step in High Speed Networks
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- Evolving options, e.g., WiMAX, and further extensions of
existing standards
Evolving Wireless Technologies Where We Are and Where Were Going
Digital Standards 8. 4G: The Next Phase of Wireless Evolution
- Sprint Nextels 4G WiMAX strategy:
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- Sprint Nextel plans to develop and deploy the first 4G
nationwide broadband network beginning in 2007 using mobile WiMAX
IEEE 802.16e-2005 technology as the standard.
-
-
- The company's deployment plans target a launch of the advanced
wireless broadband services in trial markets by the end of 2007
with plans to deploy a network that reaches as many as 100 million
people in 2008. Sprint Nextel plans to expand mobile WiMAX network
coverage thereafter. (Initial markets include Chicago and
Washington, DC)
-
-
- Sprint Nextel is expecting to invest $1 billion in 2007 and
between $1.5 billion and $2 billion in 2008 relating to the 4G
mobile broadband network.
-
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- Aiming to deliver data rates of 2 to 4 Mbps.
Source: Sprint Nextel 9. High-Speed Wireless Technology
Snapshot
- According to the FCC, by the start of 2006:
- CDMA 1xRTT and/or 1xEV-DO has been launched in at least some
portion of counties containing 283 million people, or roughly 99
percent of the U.S. population.
- GPRS, EDGE, and/or WCDMA/HSDPA has been launched in at least
some portion of counties containing 269 million people, or about 94
percent of the U.S. population.
- Higher speed technologies, EV-DO and WCDMA/HSDPA, are available
in counties containing 63 percent and 20 percent of the U.S.
population.
Source: FCC 11 thCMRS Competition Report 10. Next Generation
Network Rollout in the United States Estimated by County Source:
FCC 11 thCMRS Competition Report 11. Wireless licensees are
deploying advanced networks across America including carriers of
all sizes
- Verizon Wireless has launched an EVDO-based broadband service
that is available in 242 major metro areas in 41 states that are
home to more than 200 million people, with average speeds of
400-700 kbps, bursting to 2.0 Mbps. Verizon is now upgrading to
EVDO Rev. A in six states, boosting average download speeds to
450-800 kbps, and upload speeds to 300-400 kbps
- Sprint Nextels mobile broadband network reaches more than 200
million people nationwide, in 9,473 communities, offering average
download speeds of 400-800 kbps. Its EVDO Rev A network now covers
more than 95 million people, boosting upload speeds to 350-500
kbps, and download speeds to 600 kbps-1.4 Mbps.Sprints entire
mobile broadband network is expected to be upgraded to Rev A by
3Q07
- Cingular Wireless HSDPA-based BroadbandConnect service has been
deployed in 33 states, Puerto Rico, and the District of Columbia,
with average speeds of 400-700 kbps. Customers are able to use 3G
in 165 cities, including 73 of the top 100 markets
12. Wireless licensees are deploying advanced networks across
America including carriers of all sizes
- Alltels Axcess SMBroadband service is available in more than
100 markets in 19 states, offering speeds of 400-700 kbps with
bursts up to 2.4 Mbps. Alltels Axcess SMMobilink service is
available in markets in at least 34 states, offering speeds up to
114 kbps.
- T-Mobile USA has announced it will spend $2.7 billion by 2008
in building a 3G UMTS/HSDPA network. T-Mobile currently offers
mobile Internet access through its GSM/GPRS network, and operates a
network of more than 8,000 wireless hotspots in the U.S.
13. making available a wide variety of advanced applications
- Alaska Communications offers its ACS Mobile Broadband in
Alaska.
- Alaska DigiTel offers wireless data service in Alaska.
- Cellular South offers CDMA-based wireless data service in the
Southeastern U.S.
- Dobson Cellular, operating in 16 states, introduced its
Signalink data service in September 2005.
- GCI offers GSM-EDGE-based broadband service in Alaska.
- Midwest Wireless, now owned by Alltel, offers Mobile Wireless
Internet service in the Upper Midwest.
- U.S. Cellular offers its Brewbased easyedge Enhanced Wireless
Service in all of its markets.
14. including Mobile Video and Data Services
- Competing mobile television networks / services now
include:
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- MobiTV (offered by Alltel, Cellular South, Cingular, Midwest
Wireless, and Sprint Nextel in the U.S., and by Centennial Wireless
and Verizon Wireless in Puerto Rico).
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- Modeo (formerly Crown Castle Mobile Media, launching in 30
cities beginning in 2006).
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- V CAST (Verizon Wireless continental U.S. offering).
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- Qualcomm / MediaFlo USAs MediaFlo TMSystem (intended to deliver
multimedia content to wireless consumers via existing CDMA1X and
UMTS systems, and over Qualcomms 700 MHz spectrum).
- Aloha Partners Hiwire TMsubsidiary also plans to offer Mobile
TV using 700 MHz spectrum.
15. Wireless is a Competitor in the Broadband Marketplace
- In the first of 2006, total high-speed lines grew 26%, from
51.2 million to 64.6 million lines, and 59% of all adds were mobile
wireless subscriptions (FCC High-Speed Services for Internet
Access, January, 2007)
- From June 2005 to June 2006, mobile wireless share of total
broadband lines rose from 1% to 17% of total broadband lines.(FCC
High-Speed Services for Internet Access report)
16. Broadband Speedometer Maximum Download Speeds Wireline 2.5 G
Wireless 3G Wireless 4G Wireless Cable Modem 768 kbps 30 Mbps 56
kbps 144 kbps 144 kbps 384 kbps 2 Mbps 3 Mbps 3.6 Mbps 2 Mbps
Dial-Up ADSL IX RTT GPRS EDGE EVDO UMTS / WCDMA HSDPA EVDO Rev. A
WiMAX 20 Mbps FiOS 30 Mbps 3 Mbps 1.5 Mbps ADSL ADSL 15 Mbps 5 Mbps
FiOS FiOS Multiple Sources: Webopedia, bandwidthplace.com, PC
Magazine, carriers, ISPs Not to Scale 17. Broadband Speedometer
Ranges Wireline 2.5 G Wireless 3G Wireless 4G Wireless Cable Modem
Up to 768 kbps 144 kbps 384 kbps Dial-Up ADSL IX RTT GPRS EDGE EVDO
UMTS / WCDMA HSDPA EVDO Rev. A WiMAX FiOS Up to 30 Mbps Up to 3
Mbps Up to 1.5 Mbps ADSL ADSL Up to 15 Mbps Up to 5 Mbps FiOS FiOS
1-6 Mbps 2-4 Mbps 220-384 kbps 800k to 1.1Mbps 450-800 kbps 400-700
kbps 50-70 kbps 28-45 kbps Multiple Sources: Webopedia,
bandwidthplace.com, PC Magazine, carriers, ISPs Not to Scale 18.
Consumers Benefit From Product Differentiation 19. Wireless
Licensees and MVNOs Compete Across Many Dimensions
- Wireless service providers compete on the basis of price,
features and innovative handsets, including branded and exclusive
product and service offerings, such as:
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- Content targeted to specific demographic groups, such as Helios
mobile MySpace, or
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- Combinations of content and handsets such as Virgin Mobiles Txt
Tones which is based on an exclusive deal with a major record label
and is available only on Virgins Kyocera Cyclops phone, or
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- Other exclusive features, such as the pre-loaded Virgin Mobile
Audio Messaging service available on the Cyclops phone, and
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- T-Mobiles converged HotSpot@Home offering combining T-Mobiles
WiFi hotspot access and licensed wireless network service for
seamless coverage using a single multimode device.
20. Wireless Phones Have Become Multifunction Devices Source:
QUALCOMM 21. How Cell Phones Access the Web
- The primary way in which wireless phones and devices initially
accessed the Internet and Web is through a protocol called the
Wireless Access Protocol (WAP) and its associated markup language,
the Wireless Markup Language (WML).
- WAP is an open technology based on Internet technologies
-
- WML is based on XML (extensible markup language) - HTML
- The three main reason why wireless Internet uses WAP:
- Smaller screens, more limited colors, slower connection
speeds
- Advanced cell phones and Aircard-enabled laptops now handle
HTML
Wireless Access Protocol (WAP) 22. Source: QUALCOMM Globally,
More than 200 Mobile Broadband Devices have been Introduced 23. A
Complex Environment Requiring Close Collaboration to Create a
Positive Experience
- There are literally hundreds of handsets and wireless-enabled
devices available in the U.S. (www.PhoneScoop.com lists 818
handsets and wireless-enabled devices such as PDAs, Blackberries
and SmartPhones).
- Number and variety of devices and players requires carriers and
their partners to deal with hundreds of combinations of networks,
handsets, messaging platforms, billing systems, and user interfaces
to ensure consistent delivery of content to consumers (including
games, music and video programming, messages, etc.).
- Carriers and aggregators need to work together and with
third-party content providers to ensure interoperability, quality
user experiences, and to block objectionable content (e.g.,
spam).
- Carriers are extending CPNI protections to these services
through contracts with third-party content providers.
24. Carriers and Content Providers Must WorkTogether to Create
Seamless Access for Consumers
- Web Video Needs a Middleman to Go Mobile,
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- Producers of entertainment content are interested in reaching
millions of cellphone users in the U.S. but mostly need to work
with wireless-service providers, due to the complex technologies
required to deliver video and downloadable songs to
handsets.Cellphone operators can reformat and distribute content to
millions of subscribers.(Wall Street Journal, Nov. 8, 2006,
p.B-2)
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- Verizon,YouTube Aim to Bring Web Videos to Cellphones, TV
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-
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- "Though many cellphones provide Internet access, it is
difficult for cellphone users to watch video on the Web, in part
because it typically isn't formatted for cellphone screens. But
cellular operators such as Verizon Wireless have the technology to
bring video, music, and other entertainment options to those
screens." (Wall Street Journal, Nov. 7, 2006, p.A-1)
- The Mobile Word allows wireless consumers to watch and listen
to your favorite minister's sermons, special events, and Christian
related content wherever you are.
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- How does it work? Depending on your type of phone and carrier,
The Mobile Word service consists of either a BREW, Java, or WAP
application that runs on your mobile phone. The Unity In Values
network and carrier networks work together to broadcast the video
content.(http://themobileword.com/register/FAQ.aspx)
25. Policies to Further Broadband Adoption
- Wireless Should Not be Subject to Any Net Neutrality Rules
- Allow the Market to Continue to Work Regulate Only in the Event
of Market Failure
- Regulation, If Necessary, Should Occur at the National
Level
- Ensure that Wireless Carriers Have Access to Spectrum
- Eliminate Regulations that Favor Certain Technologies or
Classes of Providers ( e.g ., Universal Service and Intercarrier
Compensation)