Post on 04-Jun-2018
8/14/2019 MFM RM SI.ppt
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Fashion Retail Management
14 Session @ 3.0 Hrs. Per Session
Anchor :SUSHIL RATURI ,ASSOCIATE PROF.DEPT. OF FASHION MANAGEMENT STUDIES
NIFT - MUMBAI
8/14/2019 MFM RM SI.ppt
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Retailing• Derived from French word RETAILLIER RE+TAILLIER
=RE+CUT• Historically it was viewed as sale of goods to consumers
through shops
• Retailers are the final business in a distribution channel that
link manufacturer to the consumer • In modern days it is viewed as sale of tangibles and
intangibles to the consumer through brick and mortarformat as well non brick and mortar format.
• Retailing does not have to include a store
• Phone orders , direct selling , web transaction and salethrough vending machine all are retailing
• Retail is the biggest industry in the world with sales of $ 10trillion.
•25 of the top 50 Fortune 500 companies are retail.
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Rank Company Country ofOrigin
Net Sales 2007 (US$ mn)
1. Wal-Mart USA 256329
2. Carrefour France 87342
3. Ahold Netherlands 682244. Metro Group Germany 65147
5. Kroger USA 53791
6. Tesco UK 50326
7. Target USA 48163
8. Rewe Germany 442519. Costco USA 41693
10. Aldi Germany 41011
11. ITM(Intermarche)
France 37723
12. Safeway(USA)
USA 35552
13. Albertsons USA 35436
14. SchwarzGroup
Germany 33357
15. Walgreens USA 32505
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Weekly Markets
Village FairsMelas
Convenience Stores
Mom and
Pop/Kiranas
PDS Outlets
Khadi Stores
Cooperatives
Exclusive Brand
Outlets/
Shopping Malls
Traditional Government
Supported
HistoricModern Formats/
International
Evolution of Indian Retail
Source of
EntertainmentNeighborhood
Stores/Convenience
Availability/ Low
Costs /
DistributionShopping
Experience/Efficiency
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Evolution of Fashion Retail in India
Pre 90s 1990-95 1995-2000
2000onwards
Era of Tailor-made
Era of RMGintroduced
BrandFlourish
Retailgrowth
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Emergence of Indian Retail -Reasons
• YOUNGISTAAN (40% of population is between 25-35 years) :Quality , design , fashion conscious , free from hassles ,believein spending )
• Kids becoming aware of external environment and are
becoming more demanding• Influence of International travel and media (5 Mn Indians
Travelled abroad , 67 mn cable and satellite homes)
• Emergence of new activities
• Credit friendliness
• Fashion in the business to be in the business offashion
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Retailing functions
• Buying & Merchandising.
Five golden rules:-
1. Right merchandise.
2. Right time.
3. Right Place.
4. Right Price.
5. Right stock qty.
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Retailing functions
• Store Planning and Operations
1. Space Management
2. Ambience/ Services.
3. Visual Merchandising – The silent seller.
4. Customer management.
5. Inventory management
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Retailing functions
• Human Resources
• Finance & Accounts
• IT
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Growing Indian Retail Market
1999 2002 2007 2010 2015
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Retail :Share of categories Market Size $billion
2010% Share 2010
Food, Beverages and Tobacco 28062%
Personal Care 204.4%
Apparel 6114%
Footwear 71.6%
Furnishings 51.1%
Consumer Durables & IT 173.8%
Furniture 122.7%
Jewellery & Watches 204.4%
Medical Care and Health Services10
2.2%
Others 184.0%
450 100%
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Growing Indian Apparel RetailMarket
1999 2002 2007 2010 2015
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Organized Indian Retail Market
0
1
2
3
4
5
6
1999 2002 2005 2007 2010
0.7
1.8
3.2
4.6
5.6
% Share of Organised Retail
% Share of Organised Retail
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•
The share of organized retail is 5.6% of the totalretail market
Current Channels : Organized Retail
85% 81%
55%40% 36% 30% 20% 20%
5%
0%
20%
40%
60%
80%
100%
US Taiwan Malaysia Thailand Brazil Indonesia Poland China India
Traditional Channel Modern Channel
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Characteristics of Retailers• Sorting
• Breaking Bulk
• Holding Stock
• Additional services : Product guarantees, after sales service , feedbacks ,credit , demo and installations., gift packing.
• Channel of communication :To customers ,manufacturers
• Transport and advertising
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Significance of Retail
• Customer point of view: Wide variety of
brands , wide choice of Brands under one roof
with the desired ambience and service levels.
• Manufacturer point of view : Retailer helps inpromotion , product development and
improvisation , takes the burden of
demonstration and installation.
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Careers
• Retail Merchandisers• Retail Buyer
• Category
• Visual Merchandisers
• Store Operations (Space management, inventorymanagement )
• Retail Business Development
• Training and development
• Brand
• Mall Management
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Retail Professional
• Analytical
• Creative
•
Extrovert• Stress handler
• Initiator
• Flexible