1

BREAKING THE

PINK STEREOTYPE

2

Hello I’m

George

3

Pleaseexcusemycolor-blindness

4

4-yearoldRileyhasitallfiguredout...

WatchonYouTube:https://www.youtube.com/watch?v=-FjbCTa_MCM

5

TheeasysoluBontotargetwomen

6

ButEllensaiditbeGer...

WatchonYouTubehttps://www.youtube.com/watch?v=eCyw3prIWhc

7

GoldDust(1893)

8

Libby’s(1920)

9

Hoover(1936)

10

Palmolive(1938)

11

WarnerBros(1960s)

12

PoloRalphLauren(1980s)

13

Dove(2004)

14WatchonYouTube:https://www.youtube.com/watch?v=o251LFQJIQg

Thankyou,Mom(2012)

15

...leadingtoallkindsofempoweringads

NotSorry(Pantene,2014) IwillwhatIwant(UnderArmour,2014)

Likeagirl(Always,2014) Rocketship(GoldieBlox,2014)

16Source:ThinkwithGoogle(May2016)

YouTubeCEOsayswomenloveempoweringads

17

FEMALE EMPOWERMENT Is the new pink

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FEMALE EMPOWERMENT Is the new pink

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Is the new pink

20

Thank

You

21

You can find me at

Socialab.