Post on 02-Mar-2016
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CELEBRATING MARDI GRAS ON BOURBON STREET FOR THE FIRST TIME
“Mardi Gras today is about various cultures that come together to
celebrate the things that make them unique and uniting under the
common theme of being people who like to have fun and enjoy each
other to have a great time”, hence the phrase, Laissez Bon Temps
Rouller”.
Located in the center of the
French Quarter, Bourbon Street
is one of the most famous
streets in New Orleans. Also
coined “The Amsterdam of
America”, hundreds of
thousands of tourists come
from all over the world to
enjoy Louisiana’s most famous
and native holiday, Mardi Gras.
CELEBRATING MARDI GRAS ON BOURBON STREET FOR THE FIRST TIME
CELEBRATING MARDI GRAS ON BOURBON STREET FOR THE FIRST TIME
Celebrating Mardi Gras on Bourbon Street is forever memorable,
especially for those who are not native to the Louisiana tradition.
The many different experiences
people have are influenced by their
emotions and what they do to enjoy
the celebration to the fullest extent.
Laura Papa
Dustin Guidry
Jared Averill
Daniela Dieck
Katyana Pastora
Qualitative Research Assignment for MKT 3413, Spring 2011,
LSU
Critical Incident Technique
A way to analyze people’s feelings towards personal experiences
Assures a subjective response from each participant
Focuses on the consumers’ behavior
With Critical Incident Technique we are
able to measure and evaluate every
applicant’s response to a specific event
by learning how they feel before, during,
after, and now.
We chose to use this technique because: Mardi Gras has been a major event that millions of people have come
from all over the world to commemorate our state’s culture. Bourbon Street is a natural attraction and many tourists feel it is best to be there
during the wild parties of Fat Tuesday.
Foreigners, unlike natives to Louisiana, never know what to expect, and treat this holiday with much more anticipation.
The CIT helps us understand how and what they felt about Bourbon Street, specifically during Mardi Gras.
Questions: BEFORE
What were your feelings/expectations of being on Bourbon Street?
What did you do to get ready before going on Bourbon?
DURING
How did you feel about personal security?
What did you think of atmosphere and people seen on Bourbon?
AFTER Do you have any regrets for any actions taken?
Was it everything you anticipated?
How did you feel after leaving Bourbon Street?
NOW Would you go back to Bourbon Street for Mardi Gras?
Do you recommend Bourbon Street as a “hot spot” for the festivities?
Respondents
Young adults ranging in age from 19-23, all of whom are not from
Louisiana and are foreign to the Mardi Gras tradition.
►Collection ► We gathered our responses
through the Internet via email,
telephone, as well as in
person.
0%
10%
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100%
Question 1
Nervous
Excited
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Question 2
Prepared
Sensibly
Built my
tolerance
for alcohol
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Question 3
Secure
Insecure
Didn't Care
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Question 4
Enjoyable
Not
Enjoyable
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Question 5
Regrets
No
Regrets
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Question
6
Met
Expectati
ons
Did Not
Meet
Expectati
ons
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Question 7
Good
Bad
Don't
Reme
mber
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Question 8
Would Go
Back
Would
Not Go
Back
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Question 9
Would
Recom
mend
Would
Not
Recom
mend
1. Marketers could design a small handbook that guides new visitors with different tips and tactics on how to have a great first time for Mardi Gras in New Orleans.
2. The booklet could include maps of the main streets that are safe to stay on, checklists for when packing, various tips for getting the best throws during the parades, as well as many other helpful hints that could put the beginners’ mind at ease.
3. This could help foreigners relax more when worried about getting lost, being unsafe, or even when they are in doubt with what to wear.