Jon PitthamNovember 2013

Making your website work

Begin with the end in mind…

Why does the prospect or client buy

from you?

How you present your services to a client or prospect will have a direct impact on the

perceived value of those services

Design matters

Content is king (possibly)

Build credibility and provide reassurance

• People photos• Relevant content• Testimonials• Case Studies• Up to date blogs• Social feeds• Contact• Client portal• Media centre

• Video• Podcasts• Guides and white

papers• Associate sites• Affiliations and

accreditations• Event section• CSR• Extranet

Some other important bits…

• Have the right content management system (CMS)

• Understand how your site will be managed

• Set up for Google• Security and back ups• Understand the metrics

Track visitor activity

How to generate enquiries

Google Authorship

Google Places

Pay Per Click (PPC)

Inbound Marketing

We created this cool new video and we’re going to need you to make it go viral

Erm…this is a 22 minute video about our investment philosophy and process

Right. Let us know when it’s gone viral.

Future trends

• Design is fundamental• Swipe or click? – The user experience at the centre of design– Sites are becoming ever more fluid

• Review sites becoming more important• Increasing social element

Reality check…

• You’ll need a new website every 3-4 years

• You never know how many opportunities you’re losing out on

• Don’t jump on the ‘social’ band wagon if you don’t need or want to

• Dare to be bold and different

Questions?

@clientsfirstUK@jonpittham

0845 3037788www.clients-first.co.uk

Jon PitthamNovember 2013

Social media – hype or happening?

Begin with the end in mind…

Why does the prospect or client buy

from you?

Social media is only one piece of the jigsaw

Six key steps to success

1. Understand your target market

2. Be clear on your message3. Build the platforms4. Create the content5. Distribute the content6. Monitor and engage

1. Understand your target market

• Who are they?• Where are they?

2. Be clear on your message

• What is it your stand for?• What is your voice?• Have an opinion• Consistent visual identity

3. Build the platforms

The important ones…

…and your website

4. Create the content

…and use someone else’s!

5. Distribute the content

6. Monitor and engage

Summary

• There is no quick win• Must form part of an overall

marketing plan• Ensure a consistent brand• Content creation is key• Be yourself

Questions?

@clientsfirstUK@jonpittham

0845 3037788www.clients-first.co.uk