Luxe et Digital - Iscpa

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Luxe et DigitalIscpa

Transcript of Luxe et Digital - Iscpa

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INTERNET VITESSE

RÉVOLUTION PERMANENTE PARTAGES GRATUITS ET ILLIMITÉS

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!  Une nouvelle clientèle du luxe plus jeune. !  Une connaissance de la marque pour une cible

plus large. !  Une valeur ajoutée au canal internet avec des

pages très immersives !  Le partage d’expertise avec des nouveaux

leaders d’opinion comme les bloggeurs. !  Un dialogue direct entre la marque et ses clients !  De créer un univers autour d’une marque et de le

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30

Application complète

et simple d’utilisation.

Pour chaque collection :

des éléments de

compréhension de la

collection (thématique).

On retrouve toutes les

applications iPhone de la

marque Dior.

Egalement dans

la partie apps, des

animations

embarquées pour

choisir le produit le

plus adapté à chacun.

/5!)+'&

/5!)+'&

Mise en avant des rouges à lèvres Dior.

1. Choix d’un rouge à lèvres 2. écrire un message 3. personnalisation avec des Symboles 4. partager le mot / Découvrir le produit.

Lien avec l’application Dior.

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