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LAMPIRAN
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Analisa Kompetitor Smax untuk Bahan Presentasi Strategi Komunikasi
Smax 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Analisa Kompetitor Mister Potato untuk Bahan Presentasi Strategi
Komunikasi Mister Potato 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
E-Mail Meeting Invitation dan Minutes Meeting Weekly Yluva-PFI
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Minutes Meeting Yluva dan PT Pacific Food Indonesia
CONTACT REPORT
CLIENT PT PACIFIC FOOD INDONESIA PRESENT & DISTRIBUTION
DATE OF MEETING 22 January 2015 CLIENT AGENCY
HELD AT PFI Tangerang Mr. David Chan
Mr. David Ho
Mr Leovhaty Augusta
Ms. Vivi Listandary
REPORT BY Jessy
Ms. Jessy Selasih
DATE OF REPORT 23 January 2015
MATTERS
DISCUSSED STATUS
Vest for Mister Potato Crisps Sampling Team
- Develop the No Compromise! Logo to be more solid (about 50%)
Adaptation Tim Sasar T-Shirt
- Agency to develop 2 options of T-Shirt design: Mister Potato and Smax logo size following the size of the
previous logos on PF1 Shirt. Mister Potato on the right,Smax logo on the left Gempur 21 11 logo is placed on the right arm Option 1: Smax Ring logo on back side, Option 2: Just as the
previous design of backside, add white parts in the middle. - Agency to develop final logo of Gempur 21 11
TicToc
- Poster and Shopblind:Revise the TicToc effect on poster to be shorter. - T-Shirt: Client choose green alternative. Remove the social
media information on the arm sides. - TVC: Add on 2nd frame about O’Yumi flavors, remove the frame
about downloading the arena.
Smax Box Pack - Add information of existing Smax Chip BBQ Box Pack. - Revise the color on the O’Yumi box pack bottom front side to be
solid. Agency to process to color separation.
Smax Mix Cannister - Agency to revise the blue backgroud to be more dark just as
Smax Ring background, and smaller range of each gradation. - Agency to develop carton box design of Smax Mix cannister
contains 12 cannister.
Smax Twistos Agency to take picture of Twistos product.
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Funkees Carton Agency to develop carton of Funkees contains of 24 pack.
Procedure to FA Final Artwork include barcode and all check after QA with client.
Mister Potato Fair - Agency to develop design for the booth, rolled up banner, and
event concept. - Activities agreed: attractive booth, promo with wheel of fortune
and lucky dip.
PT YLUVA CEMERLANG KOMUNIKA Jl. Karmel I/ B-22, Kebon Jeruk, Jakarta Barat 11530. Indonesia
Tel & Fax : (+62 21) 5493448
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
CONTACT REPORT
CLIENT PT PACIFIC FOOD INDONESIA PRESENT & DISTRIBUTION
DATE OF MEETING 30 January 2015 CLIENT AGENCY
HELD AT PFI Tangerang Mr. David Chan
Mr. David Ho
Mr Leovhaty Augusta
Ms. Vivi Listandary
REPORT BY Jessy
Ms. Jessy Selasih
DATE OF REPORT 2 February 2015
MATTERS
DISCUSSED STATUS
Vest for Mister Potato Crisps
Sampling Team
Develop the No Compromise! Logo to be more solid (about 50%) also for the front side
Mister Potato Fair Agency to develop 2 design alternatives for the booth, rolled up anner, and event concept.
Funkees - Revising the pack on meeting, agency sent FA to Budi Kunyun on
31/1 to process the design on chromalin paper. - Revising the carton on meeting.
TicToc - Show the design - Agency give Ekk Kee’s quotation to Client
Smax Box Pack - Add “Cara Merakit SAM” back side of box pack - Revise the color on the O’Yumi box pack bottom front side to be
solid. Agency to process to color separation.
Smax Mix Cannister
- Agency to develop 3 options: Revise the blue backgroud to be more dark just as Smax Ring
background, and smaller range of each gradation. Revise the yellow colour to be lighter Develop the lighter blue option
- Agency to develop carton box design of Smax Mix cannister contains 12 cannister.
Smax Twistos Agency to take picture of Twistos product.
Pack Lebaran
Agency to develop design for: - Lebaran pack contains Mister Potato Can and box pack - Paket Kreasi pack - Bag with the model and size of the example given on meeting
Car Panel Agency to develop design for truck with the design of Smax Senang-Senang and TicToc.
YLUVA CEMERLANG KOMUNIKA
Jl. Karmel I/ B-22, Kebon Jeruk, Jakarta Barat 11530. Indonesia Tel & Fax : (+62 21) 5493448
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
CONTACT REPORT
CLIENT PT PACIFIC FOOD INDONESIA PRESENT & DISTRIBUTION
DATE OF MEETING 10 February 2015 CLIENT AGENCY
HELD AT PFI Tangerang Mr. David Chan
Mr. David Ho
Mr Leovhaty Augusta
Ms. Vivi Listandary
REPORT BY Jessy
Ms. Jessy Selasih
DATE OF REPORT 11 February 2015
MATTERS DISCUSSED STATUS
Mister Potato Canister Revise Cheese 160g variant with the same brief as 100g design.
Agency to send the JPG file to client
Mister Potato Fair Wait for Mr. Andri’s feedback.
TicToc
- Alt 2 of polycello TicToc Oyumi chosen. Agency to send FA to
PFI Tangerang
- Revise TicToc effect to be shorter and similar on TicToc logo.
Canister 75 gr Smax Mix Client choose option B. Agency to send film and progressive print
to PFI Tangerang.
Canister Funkees, Smax
Mix, Smax Balls
- Agency to send the 3D design of Funkees via email
- Agency to develop new design for Smax Balls and Smax Ring
with more solid color.
Smax Box Pack
- Add the result of SAM on the back side of box pack
- Remove SAM on the front, replace the BBQ flavor to the
middle front and to be bigger.
- Spread the product more to the side.
Lebaran Design
- Agency to revise the design with more solid color, not using
mosque window (another option: ketupat)
Bundling: revise the handling shape
Paket kreasi and Bag: Remove “Selamat Idul Fitri”,
develop design that are eyecatching.
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Smax Twistos Agency to re-take picture of Twistos product, and develop new
arrangement.
Van Panel
- Focus on TicToc message.
- Delete product information
- Revise Website and social media information to be smaller
at the bottom/bottom left.
- Add Oyumi product
PRJ t-shirt Agency to develop design for PRJ T-Shirt in 2 colours, that used
for selling.
MP Fair Polo Shirt Agency to develop design of Polo shirt for Mister Potato Fair in 2
colours: red and green.
PT YLUVA CEMERLANG KOMUNIKA Jl. Karmel I/ B-22, Kebon Jeruk, Jakarta Barat 11530. Indonesia
Tel & Fax : (+62 21) 5493448
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Email Weekly Status Report Klien PT Pacific Food Indonesia
Email Social Media Editorial Plan
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Update Konten Social Media Mister Potato dan Smaxville
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Desain Mister Potato edisi Tahun Baru Imlek
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Job Requisition pembuatan copy di kemasan Smax Box Pack
JOB REQUISITION AND BRIEF
CLIENT PT Pacific Food Indonesia DATE ISSUED 24 Februari 2015
BRAND Smax JOB NUMBER 10/Nov/PFI/14 - 8
MEDIUM Copy di Box Pack DEADLINE 25 Februari 2015
ACCOUNT Jessy
CREATIVE Mba Anas
JOB DESCRIPTION :
Dear Mba Anas,
Di kemasan box Smax Chip BBQ dengan desain terakhir seperti yang terlampir
dalam email, pada bagian belakang terdapat bahan membuat Sam Cube. Di
bagian pinggir potongan Sam Cube, terdapat huruf-huruf yang perlu ditempelkan
satu sama lain pada huruf yang sama agar membentuk Sam.
Oleh karena itu, tolong buatkan materi tulisan ya Mba Anas, yang berisi ajakan
untuk membuat Sam Cube, beserta petunjuk singkat membuatnya.
Demikian ya Mba. Tolong copy nya untuk hari Rabu besok ya.
Terima kasih.
Jessy
PT YLUVA CEMERLANG KOMUNIKA Jl. Dukuh 1 No. 17, Tanjung Duren Utara, Jakarta Barat 11470. Indonesia
Tel : (6221) 5688248 Fax : (6221) 5688248
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Rancangan Desain Belakang Smax Box Pack varian Chip BBQ
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Rancangan Desain Booth Mister Potato Fair
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Email Proses Desain Booth Mister Potato Fair
Rancangan Desain Sampling Tray Mister Potato
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Email Rancangan Desain Kemasan Mister Potato Waavy
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Rancangan Desain Kemasan Smax Rice Stick Rasa Ayam Sesuai dengan
Persetujuan BPOM
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Poster Program Smax Senang-Senang
Mock-up Vest Mister Potato
Proses Proof Printing kemasan Funkees Polycello
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
iii
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Year End Session Yluva Brand Communication 2014
Foto Bersama Art Director Yluva, Head of Marketing, Managing Director,
dan Junior Brand Manager PT Pacific Food Indonesia
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Jessy Selasih
Cluster Michelia 3 Blok 11 No 3
Gading Serpong, Tangerang 15810
0819 0758 8899
Jessy.selasih@gmail.com
Indonesian
05.23.1993
Female
PAGE 1- CURRICULUM VITAE OF Jessy Selasih
Personal Information
FIRST NAME / SURNAME
ADDRESS
TEL
NATIONALITY
DATE OF BIRTH
GENDER
Curriculum vitae
“I consider myself as enthusiastic, techy, have willing to learn in
challenges and project, and work well in a team. Being able to adapt to new enviroment and situations.
Love getting new information from anywhere around the world.”
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
November 2013
Liaison Officer
Toko Mobil (TOMO) Bridgestone 25th
Anniversary Gathering
And Gala Dinner
- Person In Charge of Kalimantan and Sulawesi’s Participants
for 3 days
- Handling complaints and offering solution
Angela Cindy Event Organizer
Event Organizer
October 2013 - October 2014
Private Teacher
Teaching and assistance student to do tasks and learn for quizes
Private Student
Education
December 2013 – May 2014
Founder, Production Manager
- Organising the production of tickets, posters, and other
printed media
- Preparing presentation and output materials
- Works closely with experts or technicians to ensure all production
equipment is operating efficiently
AIUE Organizer
Event Organizer
December 2014 – March 2015
Account Executive Internship
- Managing coordination between client and the agency
- Presenting creative work to clients for approval or
modification
- Uundertaking administration tasks
- Monitoring work progress and keeping in contact with clients
at all stages
- Developing strategic and creative ideas for clients
Yluva Brand Communication
Brand Communication Agency
PAGE 2- CURRICULUM VITAE OF Jessy Selasih
Work Experience
DATES
POSITION
RESPONSIBILITIES
EMPLOYER / ADDRESS
TYPE OF BUSINESS
DATES
POSITION
RESPONSIBILITIES
EMPLOYER / ADDRESS
TYPE OF BUSINESS
DATES
POSITION
RESPONSIBILITIES
EMPLOYER / ADDRESS
TYPE OF BUSINESS
DATES
POSITION
RESPONSIBILITIES
EMPLOYER / ADDRESS
TYPE OF BUSINESS
Curriculum vitae
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Education
September 2011 - present
Bachelor of Communication
Public Relations
Universitas Multimedia Nusantara
July 2008 - April 2011
Natural Sciences
SMA Katolik Kesuma Mataram
July 2005 - June 2008
SMP Pius Pekalongan
July 1999 – June 2005
SD Pius Pekalongan
2003 - 2008
English
Impress English Course Pekalongan
October 2009
Journalism Training
SMP Katolik Kesuma Mataram
TYPE OF BUSINESS
Formal Education
DATES
QUALIFICATION AWARDED
PRINCIPAL STUDIES
INSTITUTION
DATES
PRINCIPAL STUDIES
INSTITUTION
DATES
INSTITUTION
DATES
INSTITUTION
Non Formal Education
DATES
PRINCIPAL STUDIES
INSTITUTION
DATES
PRINCIPAL STUDIES
INSTITUTION
Curriculum vitae
PAGE 3- CURRICULUM VITAE OF Jessy Selasih
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
Indonesian & English (Written and Oral)
Hokkien
- Microsoft Office
- Early Stage Level on Using Adobe Photoshop, Illustrator, and
InDesign
- OSIS SMA Katolik Kesuma Mataram
- Event Division of Music Festival Nusa Tenggara Barat
Province by Presma Kesuma Senior High School (July 2009)
- Treasurer, Editor, and Writer of T-Magz, Kesuma Senior
High School In-house magazine (2009 – 2010)
- Pre-Events Division, FIKOM Night 2011: Carnivaland -
Charity For Kids
- Permission Division of Music Charity by Rencang, a social
unit of students activity in Multimedia Nusantara University
(2011)
- Secretary of Blood Donation ‘Sharing, Caring, Helping’
Rencang (2012)
- Decoration Division of Communication Festival 2012
- Art and Design Coordinator of YOURS (Young
Entrepreneurs Association) Multimedia Nusantara University
(2012)
- Secretary of Rencang (2012 – 2013)
- Person in Charge (PIC) OMB (New Students Orientation)
Multimedia Nusantara University (2013)
- Event Division Rencang Night 2013
- Coordinator of Event Division, Kathina Celebration
Dharmadhara Buddhist Community 2013
- Secretary of Corporate Social Responsibility celebrating
Mothers’ Day ‘Berbagi Ceria Berbagi Cinta untuk Bunda’
2013
- Treasurer of Youth Association of Dharmadhara Buddhist
Community 2014 - now
- Coordinator of Communication Media Division, Sekber
PMVBI Banten (2014 – 2015)
PAGE 4- CURRICULUM VITAE OF Jessy Selasih
Curriculum vitae
Skills and Competences
LANGUAGE SPOKEN
OTHER LANGUAGE(S)
COMPUTER SKILLS AND
COMPETENCES
ORGANIZATIONAL EXPERIENCE
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015
- Publication Division of Friendship Day “Better Together” by
Dharmadhara Buddhist Community September 2014
- Comitee of Musyawarah Nasional Sekber PMVBI December
2014 in Jakarta
- Event Division of Sarasehan & Temu Karya Daerah Banten
Province by Sekber PMVBI Banten 2015
- 4th Winner of Universitas Mataram Debating Championship
2010
- Bronze Medal Women Basketball, Pekan Olahraga Daerah
Jawa Tengah, Junior High School Level 2007
- 1st Winner Smansa Basketball League 2008
- 1st Winner, Buddhist Art Competition, Sippa Dhamma
Samaja West Nusa Tenggara Province 2010
- 3rd
Winner, Keba Basketball Competition 2010
- Gold Medal Women Basketball, Pekan Olahraga Provinsi
Nusa Tenggara Barat 2010
- 3rd
Winner, Basketball Compertition, West Nusa Tenggara
Governor’s Trophy 2011
- 2nd
Winner Flash News Competition, National Meeting and
Gathering by Sekber PMVBI, December 2013
Curriculum vitae
PAGE 5- CURRICULUM VITAE OF Jessy Selasih
Achievements
DEBATE
NON ACADEMIC
Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015