THE RISE OF SOCIAL NETWORKING…

Use LinkedIn to your Advantage!

MY BACKGROUND:

Cara Valentine

Graduate Counselor/Employer Relations Assistant

valentc01@buffalostate.edu

Career Development Center

CLEV 306

716-878-5811

askcdc@buffalostate.edu

Upstate NY

St. Lawrence University

Headhunter

Buffalo State- CDC

HOW MANY OF YOU ARE USING…

Facebook?

Twitter?

LinkedIn?

Instagram?

Pinterest?

IMPORTANCE OF NETWORKING…

What is networking? Definition: to develop relationships with people who

can be helpful to one professionally, especially in finding employment or moving to a higher position

Why is networking important? Hiring Process

“The work you do and the relationships you build stay with you forever!”

WHAT IS LINKEDIN?

Social media website used specifically for professional networking

200 million+ members (U.S. & Internationally) Allows you to:

Manage and market your professional identity-Electronic Resume Build and engage with professionals in your network. Access knowledge, insights and opportunities (job, extra curricular,

volunteer, etc) RESEARCH: Graduate School, Law School, Companies, Other

professionals, Hiring Managers, etc. FREE APP ON YOUR SMARTPHONE OR TABLET

LINKEDIN 2012 STATS

Recruiter sourcing for candidates

Job Seekers

LinkedIn 93% 38%

Facebook 66% 52%

More Interesting Stats!

LINKEDIN PROFILE

Let’s take a look at what LinkedIn has to offer!! Home page/news feed Profile Contacts Groups Jobs Inbox Companies News More…

CONNECTIONS

LinkedIn profiles are connections not “friends” 1st, 2nd and 3rd Connections Why?

Helps you create your niche or area of interest (ie Law, Education, Fashion, Sales, etc) Job, Internship, Volunteer leads Build a relationship & help people network- “I scratch your back you scratch mine”

Rule of thumb: Do not connect with anyone who will not benefit from knowing you or someone in your network

Don’t connect with just anybody!!

GROUPS

Why? Connect with like-minded professionals related to your industry

Join discussions by sharing insights, posting articles or asking a question

Find people to connect with also in group

Job, Internship and Volunteer leads

Join groups that are part of your “niche” Alumni Relations is a great tool for networking- Join Buffalo State group

JOB SEARCH

Why? Search for jobs and internships posted on LinkedIn A lot of recruiters/ hiring managers are now ONLY advertising their

job openings on LinkedIn You can save job openings in different industries (up to 10 searches)

emailed to you daily, weekly or monthly.

FOLLOW COMPANIES

Why? Industry insight Find new professionals to connect with Track changes and development Job or Internship advertisements Generate job leads (expansions, promotions, job changes, etc)

QUESTIONS???

Cara Valentine- Graduate Career Counselor

valentc01@buffalostate.edu

CLEV 306

716-878-5811