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123
Plattner · Meinel · Leifer (Eds.)
Design Thinking
“Everybody loves an innovation, an idea that sells.” But how do we arrive at such ideas that sell? And is it possible to learn how to become an innovator? Overthe years Design ! inking – a program originally developed in the engineeringdepartment of Stanford University and o" ered by the two D-schools at the Hasso Plattner Institutes in Stanford and in Potsdam – has proved to be really successful in educating innovators. It blends an end-user focus with multidisciplinarycollaboration and iterative improvement to produce innovative products, systems, and services. Design ! inking creates a vibrant interactive environment that pro-motes learning through rapid conceptual prototyping. In 2008, the HPI-Stanford Design ! inking Research Program was initiated, a venture that encouragesmultidisciplinary teams to investigate various phenomena of innovation in its technical, business, and human aspects. ! e researchers are guided by two general questions:• What are people really thinking and doing when they are engaged in creative
design innovation? How can new frameworks, tools, systems, and methods aug-ment, capture, and reuse successful practices?
• What is the impact on technology, business, and human performance whendesign thinking is practiced? How do the tools, systems, and methods really work to get the innovation you want when you want it? How do they fail?
In this book, the researchers take a system’s view that begins with a demandfor deep, evidence-based understanding of design thinking phenomena. ! ey continue with an exploration of tools which can help improve the adaptiveexpertise needed for design thinking. ! e # nal part of the book concerns design thinking in information technology and its relevance for business processmodeling and agile so$ ware development, i.e. real world creation and deployment of products, services, and enterprise systems.
UNDERSTANDING INNOVATION
H. PlattnerC. MeinelL. Leifer (Eds.)Design ! inking
Understand – Improve – Apply
UNDERSTANDING INNOVATION
Design Thinking
Hasso Plattner Christoph Meinel
Larry LeiferEditors
› springer.com
ISBN 978-3-642-13756-3
9 783642 137563