Lean Mean iOS App Development*

*developed with real users

Michelle Zassenhaus Director, UX+Design – TheLadders

@zhaus

@zhaus

@zhaus

lean beginnings

“Become aware of job matches – and express interest in them – on the go.”

qualified + intent

lean beginnings

sketches interviews / testing design studio early designs

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What's an MVP for an app? How do you iterate?

Customers control the updates

Customers don't come back

1-star reviews difficult to overcome

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+

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The longitudinal study

1. Get the app into users’ hands early

2. Observe use over sustained time (6 wks)

3. Build, measure, learn + evaluate satisfaction

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1. Write test plan

Who What When Where Why How

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2. Identify & deploy atomic experience

log in

find jobs

save them

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3. Recruit participantsID demo- + psycho- graphics

Email customers with incentive ($300 / 3 milestones)

Funnel through screening survey

Select for good distribution; call to be sure

Procure + distribute tools (test flight, reflector app, gotomeeting)

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4. Build, measure, learn - 6 weeks

recap call

planning + reprioritization

surveys sent

roadmap meeting

surveys sent

roadmap meeting

M T W

(6) 30m gotomeeting

calls

(6) 30m gotomeeting

calls

W T F

design & develop

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survey

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calls

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calls

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findings recap call

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planning

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What did we learn?Sorting of jobs How to execute the “like” feature Remove the paywall Usability issues Detractors + delighters

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danke!

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