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Lean Startup: What’s the Big Deal?Janice FraserDecember 2013
Wednesday, December 4, 13
© LUXR.CO 2013Wednesday, December 4, 13
© LUXR.CO 2013
Luxr.coRadically helpful workshops for
startup founders
First month free...use discount code: LSASummit
Wednesday, December 4, 13
© LUXR.CO 2013
TWEET!
#LeanStartup
@clevergirl@luxrco
Wednesday, December 4, 13
© 2013 LUXr Incorporated, www.luxr.co
Wednesday, December 4, 13
© 2013 LUXr Incorporated, www.luxr.co
June & Pete’s Wedding Cake
Wednesday, December 4, 13
© 2013 LUXr Incorporated, www.luxr.co
http://saptstrength.com/
Wednesday, December 4, 13
© 2013 LUXr Incorporated, www.luxr.co
http://saptstrength.com/
Pete June
Wednesday, December 4, 13
© 2013 LUXr Incorporated, www.luxr.co
http://saptstrength.com/
Wednesday, December 4, 13
© 2013 LUXr Incorporated, www.luxr.co
April
http://saptstrength.com/
May
June
July
August
Wednesday, December 4, 13
© 2013 LUXr Incorporated, www.luxr.co
sedonaweddingcakes.com
Wednesday, December 4, 13
© 2013 LUXr Incorporated, www.luxr.co
freebestpictures.blogspot.com
Wednesday, December 4, 13
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thekitchn.com
Wednesday, December 4, 13
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Zoe Clark, The Cake Parlour
Wednesday, December 4, 13
© 2013 LUXr Incorporated, www.luxr.co
Zoe Clark, The Cake Parlour
Wednesday, December 4, 13
© 2013 LUXr Incorporated, www.luxr.co
sedonaweddingcakes.com
Wednesday, December 4, 13
© 2013 LUXr Incorporated, www.luxr.co
sedonaweddingcakes.com
Zoe Clark, The Cake Parlour
Wednesday, December 4, 13
© 2013 LUXr Incorporated, www.luxr.co
LEAN Star tup
Wednesday, December 4, 13
© LUXR.CO APRIL 2013
LEAN Star tup
Wednesday, December 4, 13
© LUXR.CO APRIL 2013
Build measure
learn!
Wednesday, December 4, 13
© LUXR.CO APRIL 2013Wednesday, December 4, 13
© LUXR.CO APRIL 2013Wednesday, December 4, 13
© LUXR.CO 2013
Lean Startup is NOT
Wednesday, December 4, 13
© LUXR.CO 2013
Lean Startup is NOT
Cheap Startup
Wednesday, December 4, 13
© LUXR.CO 2013
Lean Startup is NOT
Cheap Startup
Fast Startup
Wednesday, December 4, 13
© LUXR.CO 2013
Lean Startup is NOT
Cheap Startup
Fast Startup
Shortcut Startup
Wednesday, December 4, 13
© LUXR.CO APRIL 2013
Lean Startup is...
Wednesday, December 4, 13
© LUXR.CO APRIL 2013
An approach for building companies that are creating new products and services in situations of extreme uncertainty.
Lean Startup is...
Wednesday, December 4, 13
© LUXR.CO APRIL 2013
An approach for building companies that are creating new products and services in situations of extreme uncertainty.
The approach advocates creating small products that test the entrepreneur’s assumptions, and using customer feedback to evolve the product, thereby reducing waste.
Lean Startup is...
Wednesday, December 4, 13
© LUXR.CO APRIL 2013
1. List your assumptions.2. Understand your customers.3. Experiment efficiently.4. Adjust direction based on evidence.
Wednesday, December 4, 13
© LUXR.CO APRIL 2013
Lean Startup advocates experiments & learning
Wednesday, December 4, 13
© LUXR.CO APRIL 2013
Go backward to go forward.
Learn
Measure
Build
Wednesday, December 4, 13
© LUXR.CO APRIL 2013
Go backward to go forward.
Learn
Measure
Build
Wednesday, December 4, 13
© LUXR.CO APRIL 2013
Go backward to go forward.
Learn
Measure
Build
Wednesday, December 4, 13
© LUXR.CO APRIL 2013
Go backward to go forward.
Learn
Measure
Build
Wednesday, December 4, 13
© LUXR.CO APRIL 2013
Go backward to go forward.
Learn
Measure
Build
Wednesday, December 4, 13
© LUXR.CO 2013
Think of it like this...
Wednesday, December 4, 13
© LUXR.CO 2013
Think of it like this...
TDD
Wednesday, December 4, 13
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Think of it like this...
TDD
A Lean Startup is a test-driven COMPANY
Wednesday, December 4, 13
© LUXR.CO 2013
Victory is measured in
learning.
Wednesday, December 4, 13
© LUXR.CO 2013
Plot the difference
THINK
release
MAKErelease
MAKErelease
MAKE
RISK
= U
NVAL
IDAT
ED EF
FORT
TIME
Wednesday, December 4, 13
© LUXR.CO 2013
Lots of little wigglesRI
SK =
UNV
ALID
ATED
EFFO
RT
TIME
Wednesday, December 4, 13
© LUXR.CO 2013
Lots of little wigglesRI
SK =
UNV
ALID
ATED
EFFO
RT
TIME
Wednesday, December 4, 13
© LUXR.CO 2013
RISK
= U
NVAL
IDAT
ED EF
FORT
TIME
Each wiggle is a learning cycle.
MAKE
releaseBUILD
LEARN
BUILD
MEASURE
Wednesday, December 4, 13
© LUXR.CO 2013
This will change how you think
about your role, your work, your
team, your process.
Wednesday, December 4, 13
© LUXR.CO 2013
Thank you!
Luxr.coRadically helpful workshops for
startup founders
First month free...use discount code: LSASummit
Wednesday, December 4, 13