JG-SSG Brand Outline

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Transcript of JG-SSG Brand Outline

JG-SSG Fried Chickencorporate philosophy  

● Taiwan ● Singapore ● Hang Kong ● Malaysia ● China ● India

◢ JG-SSG Fried Chicken◢ Brand Introduction

◢ Memory of JG-SSG fried Chicken After school, students liked to buy a bag of JG-SSG fried chicken

◢ Spirit of JG-SSG fried Chicken Inspire sharing & joy

◢ Culture of JG-SSG fried Chicken Insist on fresh share…legendary flavor is it !!

Brand Outline◢ Founded in 1973

◢ Headquarters : Taichung & Shanghai

◢ Global Franchise Shops : Taiwan, Singapore, Hong Kong, China,

Malaysia, Macau, India, Australia……

◢ Culture : Perseverance, intention, innovation

◢ Promise : Legendary flavor just it

◢ Service : Deep fried delicacy & beverage

◢ Positioning : Taiwan style fine gourmet

◢ JG-SSG Fried Chicken

◢ Star Products

◢ Savory Fried Chicken ◢ Fresh Fried Squid

◢ Crispy garlic mushroom ◢ Italian style cuttlefish tempura

◢ Seasonal Fried Chicken Salad

◢ Fried Chicken Salad come with Thai Style Papaya Strips

◢ SPA Chicken Cutlet : Launched for overseas market only

◢ JG-SSG Fried Chicken

◢ Development Path

◢ 1973 : Founded the first shop ◢ 1987 : Own factory established & supplied to the

channel of super markets ◢ 1997 : Introduced SOP ◢ 2000 : Central kitchen to supply franchise shops ◢ 2002 : Transform as regular chain shops ◢ 2005 : First Themed restaurant launched ◢ 2007 : Clean room central kitchen established ◢ 2009 : Stationed in channel of dept. stores ◢ 2010 : First oversea shop in Shanghai ◢ 2012 : CNN recommended the top 40 Taiwan gourmet ◢ 2013 : Franchise shops in HK and Singapore ◢ 2014 : Franchise shops in Malaysia, and JG card launched

◢ JG-SSG Fried Chicken

◢ Organization Chart

Central Kitchen ◢ Clean room keep 18 〫 C for

all the process ◢ Standarized products ◢ High standard QC ◢ Bidirectional audit ◢ Own logistics delivery ◢ Regular development

meetings

Branding Center

JG-SSG

◢ Administrative support – good diving work

◢ Business running department ◢ Different channel shops ◢ Well training courses ◢ Intrapreneurship

Shanghai Business Unit◢Certified with HACCP

◢ Adopt fresh cut chicken of COFCO◢Central kitchen meet with health standard◢Shops expanded all over the Mainland China

◢ Get into global market stably ◢ Insist on “Taiwan delicacy to go ”◢ Lead the Taiwan gourmet popular worldwide

Singapore shop

HK – Monkok shop

Overseas Business Unit

◢ JG-SSG Fried Chicken

◢ Key Factor to Success

Key Factor-Education/Service

◢ Well training courses ◢ Internal competition ◢ Delivery service ◢ Warm smile & interplay

Key Factor-Quality ◢ Locally fresh food material ◢ Pure and stable soy oil ◢ Own central kitchen ◢ Periodic inspection sampling

◢ Visible fried oven ◢ The first double-sided scales ◢ Upper heat & lower cold patented oil pot ◢ stainless steel scoop ◢ Food grade brushes

Key Factor-Facilities

◢ JG card ◢ Different channel shops ◢ Reward activities ◢ Social care

Key Factor-Facilities

◢ JG-SSG Fried Chicken

◢ Mission & View

View: Lead TW Fried Chicken upgrade the Industry

Mission: Good model

of Fried Chicken Brand

Quality Control

by Central Kitchen

Material Bidirectional

Inspection

Safe Food as

Basic

◢Taiwan Headquarter◢ No. 62, Xinguang Rd., Taiping Dist., Taichung, Taiwan 41175◢ tel: 8864.2395.8081

◢ fax: 8864.2395.5030 ◢ http://www.jgssg.com.tw