Post on 12-May-2015
danielr@insightdigitalmedia.co.uk
JCS Chartered Accountants 020 8643 1166 www.jcssutton.co.uk
• Expert Accountants• Proactive and Personable• Sophisticated Tax Planning• Profit improvements• Management Accounting & FD Support• Exit Planning• London and Surrey• Love helping businesses to grow!
danielr@insightdigitalmedia.co.uk
Making Blogs work for SME’s
danielr@insightdigitalmedia.co.uk
Blogs for SME’s– Introduction
What is all the fuss about!
danielr@insightdigitalmedia.co.uk
7 reasons every SME will have a blog
danielr@insightdigitalmedia.co.uk
1. It saves hours every week. One post updates
everything including all social media
2. Increased traffic to your website 50% +++
3. You are in control –
4. Content creation made easy
5. Full training – free
6. Low low cost I-Blog just £950
7. Proven results proven savings in operational time
7 compelling reasons for the I Blog
danielr@insightdigitalmedia.co.uk
What is a Blog? It’s information or a discussion published or ‘posted’ on the web.
danielr@insightdigitalmedia.co.uk
1. One post updates everything or at least it should!!Here is a common mistake– blog?
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Oh! Here it is . . . . But it will not work like this
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1. One post updates everything
danielr@insightdigitalmedia.co.uk
1. One post updates everything
danielr@insightdigitalmedia.co.uk
1. One post updates everything
danielr@insightdigitalmedia.co.uk
2. Increased traffic
danielr@insightdigitalmedia.co.uk
2. Increased traffic
danielr@insightdigitalmedia.co.uk
2. Increased traffic
danielr@insightdigitalmedia.co.uk
2. Increased traffic
danielr@insightdigitalmedia.co.uk
2. Increased traffic
danielr@insightdigitalmedia.co.uk
2. Increased traffic
danielr@insightdigitalmedia.co.uk
2. Increased traffic
danielr@insightdigitalmedia.co.uk
3. With an I-Blog you’re in control
the I Blog • Customised blog• Unique system developed with SME usage at its heart• Integrated for you into your social media platforms – does the job• Integrated for you into your current website – does the job• SEO & Google rankings for you – does the job• Increase in inbound natural traffic for you – does the job• 30 minutes training • Plus a unique ‘How To’ guide
All this means you can blog with ease in just a few minutes -and that’s all you have to do. The I blog will then do the rest for you automatically.
danielr@insightdigitalmedia.co.uk
4. Content creation - making it all count
What’s the point of Blog content?1. AIDA2. Developing conversations that over
time ultimately lead to commercial potential
3. Ultimately an intentional offline conversation
danielr@insightdigitalmedia.co.uk
4. Content creation - making it all count
• Know your style for each piece!
• Impact• Value• Response
danielr@insightdigitalmedia.co.uk
4. Content creation - making it all count
The Social Mix• Fun shared• Great value content standalone –
advice knowledge impartation• Content that stimulates discussion &
conversation• Great value content that offers some
kind of response device
danielr@insightdigitalmedia.co.uk
4. Content creation - making it all count
The Sources• Write your own have a content
larder• Look & find RSS feeds• Use Google alerts as content feed• Use a platform• Quote: One of the overlooked keys to social networking
is having planned ease of access to content. The easier it is to post it the more likely it is that you will…
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4. Content creation - Making it all count How to find, use and distribute Blog content
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4. Content creation - Making it all countSet up Google alerts
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4. Content creation - Making it all countChoose some topics take extracts or share
danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countChoose some topics take extracts or share
danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countChoose some topics take extracts or share
danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countChoose some topics take extracts or share
danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countChoose some topics take extracts or share
danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countChoose some topics take extracts or share
• Shared with my LinkedIn • With a link back to SNTW
danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countstep 1 the blog post
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4. Content creation - Making it all countStep 2 the blog post… seo for more traffic
danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countStep 3 the blog post… automatic update on LinkedIn
danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countStep 4 the blog post… add to groups
danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countStep 4 the blog post… add to groups
danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countStep 5 automatically updates twitter
danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countStep 6 automatically updates facebook
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4. Content creation - Making it all countStep 7 ask others to like share = free distribution
danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countStep 7 ask others to like share = free distribution
danielr@insightdigitalmedia.co.uk
5. You get full training … free
Everything you need to use a blog in minutes
Sources and styles of content for your sectorOptimising your blog for Google in secondsCollection of reports to help you get started All the ‘how too’s ..
And lots lots more includingtraining video to take away
danielr@insightdigitalmedia.co.uk
6. Low cost I-Blog
The Iblog costs just £950Designed and integrated into your websiteNo-one else needs to be involved it’s all done for youAutomatically updates LinkedIn facebook and TwitterIncreases natural trafficFree training on collating then postingFree video – train your staff too
danielr@insightdigitalmedia.co.uk
7. The Iblog is proven and its working
Wherever it’s being used, the Iblog;Saves timeIt’s the solution to our operational challengesAllows us to create and post in minutesAutomatically updates all our social media with no more from usImproves rankingsImproves natural traffic and inbound enquiriesGives customers & prospects great communicationGives customers & prospects great content
danielr@insightdigitalmedia.co.uk
The next step…
A big thank you to your accountants for hosting this webinar
They are a proactive firm, determined to help companies grow, increase profitability, save tax and enjoy being in business!
•If you would like a free 15 minute demo,•Or if you would like further information on how to use the Iblog solution for your business:
Please email danielr@insight-marketing.comOr call +44 (0)1325 469603