JapanThe Land of the Rising Sun

日本国

日本国

Sony Corporations

Sony Corporation is a multinational conglomerate corporation headquartered in Minato, Tokyo, Japan.

Sony is one of the leading manufacturers of electronics, video, communications, video game consoles, and information technology products for the consumer and professional markets.

Soundation Masaru Ibuka and Akio Morita founded the

company. Founded it in May 7, 1946. Named the company “Tokyo Tsushin Kogyo K.K” Japan's first tape recorder called the Type-G. First commercially produced transistor radio.

The name from sonus, the Latin word for sound.

Becoming Inter-national

Morita's 1953 visit to Philips. Overseas marketing is an

overseas business. Offices had been set up in New

York, Hong Kong and Zurich. February 1960, Sony

Corporation of America (SONAM) was established .

a business that doesn't take advantage of its opportunities doesn't deserve to be called an enterprise

SonyMission Statement

Elevation of the Japanese culture and national status

Being a pioneer - not following others; doing the impossible

Encouraging individual ability and creativity

Work culture

Sonny boys Life time Employment Decision made in groups Company philosophy remain enact Job rotation Seniority

Sonny boys

World was very popular even before Sony took it.

It meant Very handsome boys. could be easily used in any country in

the world without problems. Everyone wearing same Jacket

irrespective of their designation . Difference was in some strips only.

Life time Employment

• Employees are not dismissed thereafter on any grounds, except for serious breaches of ethics.

• Become a part of family.

• Employees are more motivated.

• Gives a reason good enough for company to invest in them.

Decision made in groups

They take decision after long discussion.

They can discuss even when there is conflict of opinion.

It Consume time but they are sure that everybody was in favor of decision .

Company philosophy remain enact

• The Japanese's organization believes in common philosophy .

• It doesn’t change with coming and going of people in the organization.

• Which doesn’t happens in western organizations.

Job Rotation

To make employees acquaintance with the organization.

To develop mutual understanding among the different departments functioning for the common good of organization.

Job – switching.

They come to know about the dilemmas faced by the colleagues at different end of the organization.

Seniority  Seniority is determined by the year an employee's

class enters the company. Career progression is highly predictable, regulated, and automatic.

Members of the same graduating class usually start

with similar salaries, and salary increases and promotions each year are generally uniform.

The purpose is to maintain harmony and avoid stress and jealousy within the group.

Open Discussion for….

Questions

Comments

Thoughts

Thank You…. Arigatou gozaimashita

Surabhi agarwal

Bibliography “http://en.wikipedia.org/wiki/Japan

• History • Government and politics • Foreign relations and military • Administrative divisions • Geography and climate • Economy • Science and technology • Demographics • Education and health • Culture and recreation • Sports