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Importance of Elements & Principles In Graphic Design

by: Brandi Musser

+Design: Organizing Elements

+Balance

Optical Center

Weight

Positive & Negative Space

Color

+Idiosyncrasies

Individual Color Color Contrast

+Color

Memorable Moods Bright or Saturated Colors Backgrounds Central Elements Similar Colors Color Consistently Never Rely on Color Alone Gender & Social Connotations of Colors

+Type

Computer Type is NOT Print Type Typeface Should be Appropriate to the Material Readability Italics Use Typefaces Consistently Type Density

+Visual Consistency

+Gestalt Theory

+Line

+Form Related to Line

+Movement

+Texture

+Proximity

+Alignment

+Repetition

+Contrast

+White Space