Post on 05-Jul-2015
description
29 Ottobre 2014
Quadrifor - Manager 2.0
Il social network come opportunità di sviluppo professionale e d’impresa
Stefano BarbariaSales Manager
THE WORLD IS
CHANGING FAST…
Candidates & Companies
MoreConnectivity
MoreChoice
MoreChannels
1980’s 1990’s 2000’s 2010’s
FilingCabinet
Recruiters
OfflineDatabase
JobChannels
SocialMedia
LinkedIn is the world’s largest professional
network
The biggest global community of professionals!
313MMembers worldwide
+2 newNew members per second
Source: Comscore 2014
39MStudents & Recent Graduates
SOCIAL MEDIAIS HERE TO STAY, EMBRACINGITS POWER IS THE KEY
57%
of the decision to ‘buy’is now made before any
commercial contact with your business
PROFESSIONALS USE LINKEDIN FOR
3 VALUABLE REASONS
KNOWLEDGEThe definitive professional
publishing platform
NETWORKWe connect the world’s
professionals
IDENTITYThe professional profile
of record
are passive and not
looking to move
80%
60%
of them are open
to opportunity!!
THE BEST EMPLOYERS
ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2
WE RECOMMEND
3 SIMPLE ACTIONS
YOUR FOLLOWERS
& YOUR BRAND
NURTURE YOUR
TARGET
AUDIENCES
HIRE THE RIGHT
TALENTS
BUILD ENGAGE RECRUIT
RECRUIT
RELEVANT
JOBS
RECRUITER
ENGAGE
CONTENT
UPDATES
CAREER
PAGES
YOUR LINKEDIN JOURNEY
STARTS HERE
BUILD
TARGETED
MEDIA
EMPLOYEE
ADS
YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD
ACCELERATEFOLLOWER GROWTH
Reach out to potential candidates and convert them into followers
BUILD
TARGETEDCAMPAIGNS
300% Follower base increase- Symphony Teleca
LEVERAGEYOUR EMPLOYEESBUILD
EMPLOYEEPROFILE
ADS
of page views are members looking at members76%
Reach out to your employees network and convert them into followers
CREATING ‘FOLLOWERS’ WILL
FUEL YOUR SUCCESS
? ? ?
? ? ?
? ? ?
What good is a poston Facebook if you
have no friends?
Followers are morelikely to recommendyour business2.5x
78% Followers are 78% more likely to respond to an InMail
of members are interestedin job opportunities from companies they are following79%
YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD
IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
RELEVANT MESSAGINGENGAGE
Page visitors seethe content that isrelevant to them
≤ 400%
increases in candidate conversions achievablewith targeted content
CAREERPAGES
IMAGES
JOBS
VIDEO’S
KEEP YOUR FOLLOWERS
UP TO DATE
Your potential audience
300 M
Ensure you arealways top of mind
Relevant contentEncourages likes& shares
ENGAGE
CONTENTUPDATES
Your contentupdates thismonth
13
ACCELERATE YOUR
ENGAGEMENT REACH
uplift in click throughrates for updates25%
the usualcontent traffic3x
Reach a wider audience before you even have them as followers
ENGAGE
SPONSOREDUPDATES
YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD
PROMOTE YOUR JOBS TO THE BEST
CANDIDATESRECRUIT
RELEVANTJOB POSTS
Only the most suitable candidates will see your jobs
Job posts are a great engagement tool
Job visibility can be increased with Sponsored Jobs
of members are interested in job opportunities from
companies they are following
79%
PROACTIVELY SOURCECANDIDATES
RECRUIT
RECRUITER
Get full visibility of profiles
Reach outusing InMail
Workflow andCollaboration tools 78%
Followers are 78% more likely
to respond toan InMail
Increased access to the network
Fo
llow
ers
Ideal flow
BUILD, ENGAGE AND RECRUIT FOR SUCCESS
RELEVANTJOBS
CAREERPAGES
TARGETEDMEDIA
EMPLOYEEADS
RECRUITERCONTENTUPDATES
BUILD ENGAGE RECRUIT
Grazie!